Nearly all education companies are allocating resources to enhance their effectiveness in social, mobile, and local technologies. Social media is quickly becoming a vital resource for admissions and recruitment efforts. Marketing teams are now actively Posting, Liking, Sharing, and Pinning in hopes of growing their audience. Are they doing it effectively? Which companies in the education industry are effectively engaging, acquiring and converting social users into new students? Who has the largest social footprint in the education business? Who has the most engaged audience? Who has the largest audience on social media? Who had the most viral post? Who dominates on YouTube and Twitter? Where is there opportunity in 2013?

1. FOR-PROFIT SCHOOLS
SOCIAL MEDIA REPORT
WINNERS, LOSERS, AND AREAS OF OPPORTUNITY

2. FOR-PROFIT SCHOOLS SOCIAL MEDIA
RESEARCH
• Which companies in the education industry are effectively
engaging, acquiring and converting social users into new students?
• Who has the largest social footprint in the education business?
• Who has the most engaged audience?
• Who has the largest audience on social media?
• Who had the most viral post?
• Who dominates onYouTube andTwitter?
• Where is there opportunity in 2013?
www.enrollmenttools.com

3. Social Media is Prevalent and Growing
• At AppAddictive we created a real-time reporting dashboard covering
the social media landscape of For Profit education companies.With our
dashboard we are able to monitor the social media habits, happenings
and social graph data of 94 different For-Profit education companies.
• Our Blitzmetrics tool enables us to determine more than just Facebook
Fan count.We can identify a variety of social media metrics including
total audience count, engagement ratios,YouTubeViews,Twitter
Followers and overall audience growth.
• We have gathered this data and are happy to share the statistics across
the industry. One thing is evident, social media is prevalent and
growing in the education industry.
www.enrollmenttools.com

4. In less than 5
years, social media has
fundamentally reshaped
society by connecting
people and allowing
everyone to share their
story, their
memories, and their
voice. Businesses are free
to do the same and
Proprietary Adult
Education is starting to
go social.
www.enrollmenttools.com

5. • Increase enrollments
• Improve retention
• Student engagement
• Brand recognition
Social media channels represent a
significant and growing opportunity.
www.enrollmenttools.com

6. Social Media Impact
• Nearly all education companies are allocating
resources to enhance their effectiveness in
social, mobile, and local technologies.
• Marketing teams are now actively
Posting, Liking, Sharing, and Pinning in hopes of
growing their audience.
• Are they doing it effectively? (Let’s take a look)
www.enrollmenttools.com

7. Winner, Losers, and Areas of Opportunity
• 1st Quarter of this year one company reached a milestone of 1.3
million Facebook Fans
The University of Phoenix has a
Facebook fan count 3x larger
than the second place
school, KHEC Kaplan Higher Ed
with 410,030 total Facebook fans.
See the list to the right for the
Top 10:
G r o up Fa ns
University of Phoenix 1,342,684
KHEC Kaplan Higher Ed 410,030
EDMC - Education Management Corporation 400,380
Full Sail University 389,822
Barbizon 243,117
Career Education Corporation (CEC) 179,063
Devry Inc 135,992
EduK Group 117,184
Corinthian Colleges, Inc. 93,353
Bel-Rea Vet Tech 76,363
www.enrollmenttools.com

8. So we have answered the most routinely asked question, who has more
fans on Facebook. So now let’s get to asking the important questions.
For instance, out of the 94 Adult Education companies in the study who
has the most Fan engagement per post?
When we compared Fan Engagement
Totals vs. Total Fan Count we
discovered that Devry and the EduK
Group were the only schools with over
100,000 Fans and an engagement
rating of 6.0% or higher. The
University of Phoenix was near the
bottom of the study ranking 82nd in
engagement across 94 total companies
in the research. Brensten Education
blew the competition away coming in
with a fan engagement of 42.58%
great job!
Engagement Top 10
Group Fan Engagement
Brensten Education 42.58%
Bryan University 17.68%
Herzing University 17.56%
Arlington Career Institute 15.78%
Globe University 15.60%
Bayamon Community College 11.68%
Institute of Business & Medical Careers 11.14%
ITT Tech 11.06%
Alaska Career College 10.52%
Coyne College 10.22%
www.enrollmenttools.com

9. • The schools with smaller audiences excelled in many Interaction
metrics which includes actions such as Liking, Sharing, Post
commenting and PeopleTalking AboutThis, (PTAT).These are
the areas that truly drive engagement with your fans.You can
post and tweet all day but if no one is reading them how effective
are you really being.
• Schools with the larger fan bases, should improve the interaction
points via the social media networks, as there is a community of
interest only a few clicks away.
We found that the For-Profit industry has a total
audience of: 4,792,823
www.enrollmenttools.com

10. Who had the most viral post?
• University of Phoenix had the
most viral post out of all the
schools in the study.The Post was
a picture that launched during
March Madness and joked about
their lack of a basketball team.
• From our study, we determined
that of theTop 50 MostViral posts
1 was a link, 3 were status
updates, 6 were videos and 40 of
the top 50 posts were Photos!
8,805 Likes
322 Comments
www.enrollmenttools.com

11. The Twitter Space
• University of Phoenix again
leads in total audience account
with 242,803Twitter follower or
nearly Half of theTwitter total
for the entire industry.The
Arts Institute, Education
Management Corp, Ashford
University, and Kaplan Higher
Ed rounding out the top 5.
The For Profit Education industry has a
Twitter Audience of: 571,601
www.enrollmenttools.com

12. Where are you pulling your data for this study?
• Great question.The team at BlitzMetrics has built an analytics engine
that can aggregate social media data in real time. In this study, we are
only sticking to the big three social networks: Facebook,Twitter, and
YouTube.
• To keep this study fair and accurate we decided to work with only
public data and our main focus was English Speaking Social media
presences.
www.enrollmenttools.com

13. 5 A’S
FOR
SOCIAL
MEDIA
SUCCESS
•1 ACCOUNTS
•2 ACTIVITY
•3 ANALYTICS
•4 APPS
•5 ADS
It all starts with creating social media business
account pages. Social networking is
here, establish your accounts immediately, and
preserve your social media real estate.
Social Media is all about activity. Do not waste the
valuable opportunity to expand your brand and gain
market share. Remember that questions drive social
engagement on Facebook & Twitter.
Team up with professionals, like BlitzMetrics and
AppAddictive to best strategize your social media
marketing plan. Use precise data and real
expertise for decisions. The data is here.
Applications can greatly enhance your ability to
connect with your consumers. Turnkey apps make
a difference. Social Loyalty is amazing. See what
can be done for your business now.
Social networks can drive sales, repeat
purchases, positive consumer reviews and social
referrals. Social is the new TV and newspaper. It
pays to play, target your ads effectively and find real
ROI.
www.enrollmenttools.com

14. ENROLLMENT
TOOLS:
CONVERT
LIKES INTO
STUDENTS
• One area of opportunity involves developing and deploying
a social media strategy that is fueled by social data and
conversion tracking.
• Students on average log into Facebook 15 times a day via
desktop and mobile.What if you could reengage with
students on their time and their turf, is that valuable?
• We utilize the app stack at www.enrollmenttools.com to
provide the analytics, apps, and ads that promote strategic
and targeted social media growth and audience acquisition.
• We enable schools to connect with prospective students in
the most current, efficient and productive way on the
market.
• Are you ready?
• Visit us at www.enrollmenttools.com to schedule your free
demo and to find out how we can help your school grow
your student population utilizing the power of Social
Media.
Social media is quickly
becoming a vital resource for
admissions and recruitment
efforts.
www.enrollmenttools.com