Studies consistently show that the most engaged and innovative organizations, whether in the United States or elsewhere, tend to be the most successful. What do the cultures of these companies have in common? This presentation provides five foundational keys to a strong business culture and provide ways to bring these attributes to your own businesses. These keys include: • Connect • Develop • Discover • Collaborate • Transform A strong, articulated culture allows you to clearly align how you do business with partners and clients no matter where they are located. It gives a clear path to mutually beneficial understandings on day-to-day interactions. By having a clear vision of “how we do things,” we can more effectively bridge and overcome differences at all levels. Come to learn, share, and connect with the amazing Austin international community. Let’s each increase our effectiveness in creating successful international businesses that positively impact the world. _______________ Carrie Vanston leads Corporate Cultures That Rock which helps organizations maximize purpose and connection to create better performance and profit with a strong view to the future. She is a consummate connector who enjoys bringing people together to connect, collaborate, and grow. She is developer of “Five Keys to an Engaged & Innovative Culture” and co-author of the award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. Her Five Keys feature placed #4 in the “Top 10 Articles of 2015” in Texas CEO Magazine. She directed TFI’s popular MiniTrends Conference Series with the themes “The Integration of Profit & Social Responsibility,” “Insight, Innovation & Strategy,” and “Translating Emerging Trends into Business Opportunities.” Carrie enjoys speaking on creating and growing strong cultures with presentations at events including Investing with Impact Conference; WorldFuture 2015; RISE Conference; Latin America Regional Project, Women in Technology Multi-Regional Project; Product Camp; The University of Texas SAGE Program; Central Texas World Future Society, West Point Society, TFI Technology Forecasting Conference, and IEEE CTCN.

1. Copyright © 2016, TFI – Corporate Cultures That Rock
International Dimensions of
Strong Corporate Cultures
Corporate Cultures That ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Images: TFI and other sources
Carrie Vanston
Culture for Innovation
Carrie@CorporateCulturesThatRock.com

2. Copyright © 2016, TFI – Corporate Cultures That Rock
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Innovation
&
Engagement
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4. Copyright © 2016, TFI – Corporate Cultures That Rock
Five Keys To
An Engaged &
Innovative
Culture
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Key 1:
Connect
Encourage
interaction,
connection,
and personal
support between
and at all levels
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Engaged Companies
 Value us as
individuals
 Care about our
opinions and ideas
 Have a purpose connecting
us to something larger
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7. Copyright © 2016, TFI – Corporate Cultures That Rock
Value us as individuals
 Interaction
 Work Place
 Work / Home
 Listen
 Respect
 Humor
Photo: Clipart.com (Vital Images)
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8. Copyright © 2016, TFI – Corporate Cultures That Rock
TFI Holiday Card — 2015
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TFIHolidayCards
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Care About Our Opinions
and Ideas
 Interesting Work
 Challenge
 Praise
 Responsibility /
Autonomy / Trust
 Sharing through Writing and Speaking
 Public Recognition
Photo: Clipart.com (Vital Images)
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11. Copyright © 2016, TFI – Corporate Cultures That Rock
Connected to Something Larger
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4 Purposes from Conscious Capitalism: Liberating the Heroic Spirit of Business
by John Mackey, Raj Sisodia

12. Copyright © 2016, TFI – Corporate Cultures That Rock
The Good
Service to others
“To democratize the skies”
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The True
Discovery and advancing human knowledge
“Empowering the innovators
of the world to do more.”
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The Beautiful
Excellence and creation of beauty
“To enable people to experience
the joy of driving”
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The Heroic
Change/improve the world
standing by your beliefs
“Enabling Americans to perform
extraordinary acts in the face of
emergencies”
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“When you’re surrounded by
people who share a passionate
commitment around a common
purpose, anything is possible."
Howard Schultz, CEO,
Starbucks
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17. Copyright © 2016, TFI – Corporate Cultures That Rock
Key 2:
Develop
Advocate for
development,
education,
and growth 17

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Individual Development
Photos:financialfreedomcreator.com, precisionnutrition.com, waylandlibrary.com
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Thoughts Matter
Gratitude Rules
Expect Miracles

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Professional Development
 Conferences
 Presentations
 Workshops
 Professional
Groups
 Degrees / Certifications
Photo: TFI
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22. Copyright © 2016, TFI – Corporate Cultures That Rock
Organizational Development
 Conferences
 In-House
Workshops
 Programs
 Community
Partnerships
Photo: TFI
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23. Copyright © 2016, TFI – Corporate Cultures That Rock
Fortune’s
“100 Best Companies to Work For”
Average training in 2014 nearly 80%
higher than in 1998
2014: Managers = 78 hours
2014: Professionals = 94 hours
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24. Copyright © 2016, TFI – Corporate Cultures That Rock
Key 3:
Discover
Encourage
Creativity and
Stay on Top of
Trends 24

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Source: Andertoons.com
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Analyze Frustrations
Photo: Clipart.com (Vital Images)
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Keeps growing by staying on
top of emerging trends!
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Search for Convergences
Photos: Clipart.com (Vital Images)
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Convergence:
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Follow Leaders
Photo: Clipart.com (Vital Images)
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Action Plan for Team
Representative
Regular, Ongoing
Schedule
Recorded and Shared
Inclusionary Tactics
Photo: Clipart.com (Vital Images)
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Neste Oil Company (Finland)
Innovation Committees
• Innovation Search Committee
• Innovation Assessment Committee
• Innovation Implementation
Committee
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Key 4:
Collaborate
Maximum
involvement
analyzing best
trends and ideas 33

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Collaborative Techniques
 Opportunity
Wheels
 Nominal Groups
 Delphi Studies
Photo: TFI
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35. Copyright © 2016, TFI – Corporate Cultures That Rock
Key 5:
Transform
Happy
People!
Foresight!
Alignment!
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Global Powerhouse
Organizing the world’s information and
making it universally accessible and useful.
Guiding Principles:
- Make money without doing evil
- Work challenging and challenge fun
- Flat organization with collaborative environment.
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Laughter,
Caring,
Fun!
Photos: amateurgourmet.com, styledesignluxury.blogspot,Wikipedia
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Time off for Innovation
20% for individual projects
Half of all new products including:
Source: Google Images
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39. Copyright © 2016, TFI – Corporate Cultures That Rock
FORTUNE’S 25 Best Global Companies
to Work For – 2015 (Industry, Country of HQ, Number of Employees)
Source: http://fortune.com/global-best-companies/
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40. Copyright © 2016, TFI – Corporate Cultures That Rock
RESULTS!
Lower turnover rates
Better Recruits
Happier Customers
Higher Productivity
Higher Profits
Photo: Clipart.com (Vital Images)
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41. Copyright © 2016, TFI – Corporate Cultures That Rock
Fortune’s
“100 Best Companies to
Work For”
Since 1998 outperformed the
S&P 500 Index by a ratio of 2 to 1!
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REAL PAYOFF!!
Better Services
Passion
Less Anxiety
Contagious Energy
Easier Recruiting and Retention
Everything becomes easier
Makes it more fun for everyone!
--Brett Hurt: Co-Founder, Bazaarvoice
Photo: Clipart.com (Vital Images)
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Source: Andertoons.com
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Five Keys To
a Culture That
Rocks!
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45. Copyright © 2016, TFI – Corporate Cultures That Rock
International Dimensions of
Strong Corporate Cultures
Corporate Cultures That ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Images: TFI and other sources
Carrie Vanston
Culture for Innovation
Carrie@CorporateCulturesThatRock.com

46. Copyright © 2016, TFI – Corporate Cultures That Rock
Resources:
 Conscious Capitalism: Liberating the Heroic Spirit of Business by
John Mackey, Raj Sisodia
 How to Win Friends & Influence People by Dale Carnegie
 MiniTrends: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston, Carrie
Vanston
 The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller, Jay Papasan
 The Power of the Mind and Soul: Master Mind Journal as
Designed by Jack Boland
 The Science of Getting Rich by Wallace D. Wattles
 The Secret by Rhonda Byrne
 Think & Grow Rich by Napoleon Hill
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Copyright © 2016, TFI – Corporate Cultures That Rock
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Carrie Vanston
Corporate Cultures That ROCK
Carrie@CorporateCulturesThatRock.com
A Project of Technology Futures, Inc.