We have all been exposed to thousands of advertisements. The good ads produce results, while the bad ones are a just wasted expense. This post reflects the concepts presented in the book, “The Wizard of Ads”.

1. The Difference Between A Good
Advertisement And A Bad One
www.cynthiakocialski.com

2. We have all been exposed to thousands of
advertisements. The good ads produce
results, while the bad ones are a just
wasted expense. This post reflects the
concepts presented in the book,
“The Wizard of Ads”.

3. In general, there are two
broad categories of ads:
intellectual and
information based, or
emotional or experience
focused.

4. A good emotional ad makes the
viewer imagine taking the action
you want them to take. This is
effective because no person takes
action until he or she imagines
taking that action. Ads should
show the experience beforehand.
These ads should focus on
bringing the familiar to the
listener.

5. Regardless of the type of ad, all
of them need to persuade the
customer. This can only be
achieved if the customer believes
and agrees with it. To do this, you
must tell the customer what they
already know or suspect, or
remind them of their past
experiences.

6. The more negative comments
brought on by an ad, the
more likely it is to be
effective. If an ad generates
criticism then it’s likely to be
reaching the desired
customers (who aren’t
complaining but taking note).

7. A typical mistake many
business owners make in their
promotions is including the
statement about offering
“competitive pricing”. The
listener translates this into
“doesn’t that mean the same as
everyone else.” This removes
price from the buying decision.

8. Another favorite phrase used
in advertising is “fair and
honest”. This is simply
assumed by today’s
customers. Second, if this is
the only thought your
customers have about your
business, it is not one that will
flourish and thrive.

9. An inescapable truth is
selling is an art and like
any other art, there is
no quick way to be good
at it. It requires learning
through
experimentation.

10. Share your PASSION and
KNOWLEDGE with world.
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