+35 years ago… Free / Open 1980 GNU project 1980 Open source Mvt 1983 GNU : Linux 1985 FSF 1989 Version 1 of GPL 1991 GNU/Linux 1998 Open Source Initiative 2000 Dorp/Drop 2001 Drupal ... They're changed the world : - Richard stallman - Linus Torvalds - Dries buytaert The content challenge • Legacy systems aren’t architected for content re-use • Today’s experience requirements are seamless across devices and channels • This requires more efficient data modeling and content creation solutions Drupal and Competitors - Other Open source solutions : eZ systems, Typo3, Joomla, wordpress... - Propietary solutions like : Adobe, Oracle, Sitecore, ... Drupal & Acquia best Open source solution #1 Open Source Model #2 Biggest Community #3 Analysis & reports positioning #4 Support and ecosystem #5 Project size Drupal & Acquia best WEM solution #1 Analysis & report #2 Costs #3 Support et ecosystem #4 Perennity/ References #5 Flexibility / Integration Digital transformation is real - Organizations are reinventing business models, putting digital at the center of their business. - Organizations are seeking new technology 
that supports this transformative vision. - Drupal is the platform to 
support digital transformation 
both today and in the future. Drupal is the platform to support digital transformation both today and in the future.

1. ‹#›
Cyril Reinhard
EMEA Product Marketing Director
@cyrilCR, cyril.reinhard@acquia.com

2. The Digital World is going faster…
‹#›

3. We’r in the Age of the Customer
‹#›

4. ‹#›

5. Yesterday, +35 years ago… Free / Open
‹#›
Before 1980
1989 Version 1 of GPL
1980 Xerox
1980 GNU project
1983 GNU : Linux 1985 FSF
1991 GNU/Linux
1998 Open Source Initiative
1980 Open source Mvt
FOSS
2000 Dorp/Drop
2001 Drupal
Free Open Source Solutions

6. Free as in Freedom !
• Freedom 0: The freedom to run the program for any purpose.
• Freedom 1: The freedom to study how the program works,
and change it to make it do what you wish.
• Freedom 2: The freedom to redistribute copies so you can
help your neighbor.
• Freedom 3: The freedom to improve the program, and
release your improvements (and modified versions in general)
to the public, so that the whole community benefits.
‹#›

7. ‹#›
100% free
Drupal began and still lives as a 100% free and open source community
project. Drupal is fully customizable, no vendor lock-in.
34,000+
code contributors worldwide
2%
of the web
1m+
users
on Drupal.org
Drupal and Open Source

8. 1995
Amazon
‹#›
A little that grew, Form Drop to Drupal
1990
Internet
2004
Facebook
1998
Google
Search
2006
Twitter
2008
Spotify
2011
Google+
2003
Skype
iTunes
2005
YouTube
2009
GoogleDoc
2001
Wikipedia
2010
Instagram
2007
Kindle
2007
iPhone
2006
HTC
Samsung
2001/2
Nokia,
Sagem
2008
Blackberry
Android
2010
Windows
Phone
2001
Notion
Tablette
MS
fin
2009
iPad
2001
iPod
2004
iPod
mini
2002
Meetic
2001
Vente-­‐privee
2007
Zynga
2011
EyeEm
2009
Foursquare
2008
DropBox
2010
Pinterest
2003
Linkedin
2007
Acquia
2000
Drupal
2011
Drupal
7

9. Now & Tomorrow : Digital World is going faster and faster…
‹#›
CONNECTED TV PAAS/SAAS
SOCIAL NETWORK
TABLET
INTERNET
SMARTPHONE
RADIO
GAME CONSOLE
By PatrickSmithPhotography
CLOUD
SMART WATCH
GAMIFICATION

10. BE AGILE : We are in connected world…
‹#›
In 2020, 50 billions
Of connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…

11. BE MOBILE : Think Mobile First and build cross-canal experiences
‹#›
In 2014, most of Internet access
come from Mobile devices
▪ Flickr : By heαrtbreaker

12. BE SOCIAL : Users are your best brand Ambassadors !
‹#›
Great !
I like that,
I recommend you……
I like the FranceTV
Tour de France Multi-cast
The support is
bad !
Too bad ! .
Oh this product is
fatastic !!.
Woah
!
The user is a “ConsumActor”
+1.7b people are using
Social Network
Fantastic!

13. BE PERSONALIZED : People want to be the “one” !
77%+ of the Web sites are not using
Personalization !
‹#›

14. ‹#›
“Omnipresent / Omnichannel” all is question of
Personalization
Deliver
The right
content
To
The right
user
on
The right
channel
at
The right
time

15. … so best digital experience combine content,
community and Commerce...
‹#›
User Generated
Content
SEO
Email
Analytics Marketing
Automation
Personalization
Multi-channel
Rich Media
CRM

16. Drupal allows you to build your Digital Platform
‹#›

17. ‹#›
Drupal is an open source tool for
managing digital experiences

18. ‹#›
Why do tech teams choose Drupal?
1 The cleanest data modeling you’ll ever meet
2 Rapid prototyping and release
3 Re-usable configuration & features
4 Security and control
5 A global talent and support ecosystem

19. ‹#›
1
The cleanest data modeling you’ll ever meet

20. ‹#›
The content challenge
• Legacy systems aren’t architected
for content re-use
• Today’s experience requirements
are seamless across devices and channels
• This requires more efficient data modeling
and content creation solutions

21. ‹#›
Proprietary system content approach
Structure-first Front Page Full Page
example.com
Your mental
site map
news
about
sports
masthead
politics
contact

22. ‹#›
Drupal’s approach: Content-first

23. ‹#›
Drupal’s approach: Content-first

24. ‹#›
Drupal’s approach: Content-first

25. ‹#›
Drupal’s approach: Content-first

26. ‹#›
Drupal’s approach: Content-first

27. ‹#›
Write once, use anywhere

28. ‹#›
Displayed anywhere, any way
Responsive out-of-the box, but flexible enough
to also create mobile apps

29. ‹#›

30. ‹#›
Standardized platform for all brand sites NBC
Entertainment and sport. 34M PVs 24 hours. 34M

31. MOBILE
FIRST
‹#›
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Drupal and Acquia

32. ‹#›
What does this mean?
Boundless Content
• Drupal content is atomized for
re-use
• This helps you architect for
the future of experience
delivery
• Drupal’s data model supports
delivering experiences to
today’s and tomorrow’s digital
consumers

33. ‹#›
2
Rapid prototyping and release

34. ‹#›
Assembling digital experiences
Fields Nodes
Views
Title
Author
Published
Content Type
Image Title
Description
Rights Owner
Title
Author
Link

35. ‹#›
With Drupal you assemble
Drupal core Contributed
Modules
Distributions

36. ‹#›
Start near the finish line:
Modules
COMMERCE
Drupal Commerce
Ubercart
Amazon
Pay
Recurly
BitPay
SOCIAL INTEGRATION
Share This
Facebook OAuth
Twitter
Google Plus One Button
Flickr
MARKETING INTEGRATION
Acquia Lift Connector
Salesforce Suite
Convio Integration
Google Analytics
MULTIMEDIA
Media
Embedded Media Field
FileField Sources
Views Slideshow
PUBLISHING
Pathauto
WYSIWYG
Webform
Panels
Metatag
Internationalization

37. ‹#›
Start near the finish line:
Distributions
Distributions
Core
APIs
Admin
Backend
Data Model
Permissions
Commerce Kickstart
(Drupal for Online Business)
Contrib
WYSIWYG
Media
Salesforce
integration
Views
Webform
Drupal Commerce
Organic Groups
Drupal Commons
(Drupal for Online
Communities)
Open Atrium
(Drupal for Collaborative
Teams)
OpenPublish
(Drupal for Online News)
OpenPublic
(Drupal for Governments)
Open Outreach
(Drupal for Non-Profts)
ELMS
(Drupal for Schools)

38. ‹#›
Pfizer: 30% faster time-to-market

39. ‹#›
Unique digital experiences built on a
common Drupal platform – empower store
managers to localize each store site 340

40. ‹#›
Timex 2012
These are our products !
Timex 2013
This is your life.

41. Timex in 2013: “This is your life.”
4‹#1›

42. ‹#›

43. ‹#›
Drupal reduces complexity
Why Drupal?
Open, flexible architecture
Supports wide range of site types
Repeatable deployment patterns
Enables effective shared services model
between IT & marketing
Community sites
Product
sites
Corporate site
Other sites
Marketing
[ External Websites ] microsites
8 9
7 6
14
5
15
1
13
2
4 3
10 11 12

44. ‹#›
Which leads enterprises to standardize
Company Initial Drupal Sites Platform Standard
Chapstick.com
Advil.com
Robitussin.com
80+ other brand and mobile sites
Drupal selected as Web CMS standard
for Pfizer Consumer division
NBC.com
MSNBC.com
NBCOlympics.com
22 Brands in Total
Drupal selected as the standard on the
NBCU Publisher 7 Platform, Acquia Elite
Support and Cloud used for all Drupal sites
NASCAR Driver Gauge site
CNN GO Asia
PGA.com
NCAA.com
NBC.com
Drupal is standard for all brand properties,
except CNN.com

45. ‹#›
5
Global talent and support ecosystem

46. ‹#›
Based on a pace of innovation from
a 34,000+ strong developer community

47. ‹#›
Train
Develop
Integrate
Design
Support &
Iterate
Launch
Supported by a global commercial community
that mitigates risk and ensures success.

48. ‹#›
Drupal /vs/ Competitors

49. Why Drupal is the best solution
to build your Digital Platform !
Drupal & Acquia best Open source solution
#1 Open Source Model
#2 Biggest Community
#3 Analysis & reports positioning
#4 Support and ecosystem
#5 Project size
Drupal & Acquia best WEM solution
#1 Analysis & report
#2 Costs
#3 Support et ecosystem
#4 Perennity/ References
#5 Flexibility / Integration

50. ①Why Drupal is better the leader
of WCM Open Source Solutions?

51. 5 reasons why Drupal is the best Open
Source WCM Solution
#1 Open Source Model
#2 Community Size
#3 Analysis & reports positionning
#4 Support and ecosystem
#5 Project size

52. #1 – Open Source Model
3
Totally Open
Free distribution
Community
Open SaaS
© tu-8 - fotolia.com

53. #2 – Community size / Activities
4
✓1 Million+ members
✓30 000+ developers
✓25 000+ Modules
✓Worldwide resources
© Song Heming - fotolia.com

54. #3 – Analysis & reports
5
Gartner - Magic Quadrant
Forrester Wave
Smile – CMS white Paper
© Daniel Ernst - fotolia.com

55. #4 – Support and Ecosystem
6
Support 24/7
Worldwilde Support
Largest Partner ecosystem
Hosting / Cloud
Consulting and Expertise
© twobee - fotolia.com

56. #5 - Project size
7
✓Enterprise project (size)
✓Enterprise references
✓Digital plateform
✓content, community, commerce

57. ②Objectively, Why Drupal is better than
software solution to build your Digital
Experience plateform ?

58. 5 reasons why Drupal is better than all software
solutions to build your Digital Experience platform ?
2
#1 Analysis & report
#2 Costs
#3 Support et ecosystem
#4 References
#5 Integration

59. #1 – Analysis & reports
3

60. #2 - Cost
5
Ownership cost
Integration cost
Extension Cost

61. AGILE
600+ websites
60% reduction in cost
30% faster time to market

62. 500+ Warner Music Group artist
websites, 3 site templates,
total creative freedom

63. #3 – Support and ecosystem
8
Community
Support 24/7, Worldwide
Technical Account Manager
Professional Services
Dedicated Cloud

64. 460M Hits to grammy.com
on night of award show

65. 80MEntertainment and sport. 80M PVs 24 hours.
Standardized platform for all brand sites NBC

66. #4 - References
11
Enterprise
Solution / Open Source
References Worldwilde
No lock-in
© pict rider - fotolia.com

67. #5 – Flexibility and Integration
12
Agility
Flexibility
Evolutivity
© MAXFX - fotolia.com

68. In this world where everything is accelerating,
where everything goes faster!

69. ‹#›
Digital transformation is real
• Organizations are reinventing business models,
putting digital at the center of their business.
• Organizations are seeking new technology
that supports this transformative vision.
• Drupal is the platform to
support digital transformation
both today and in the future.

70. ‹#›
Conclusion : Digital transformation is real
Drupal is the platform to support digital
transformation both today and in the
future.