An introduction to Emotish, a free iPhone app, and how it was built with Parse, a free back end as a service, and my favorite way to rapidly prototype mobile apps.

1. & how i became an
accidental parse evangelist
dan bretl
co-founder, redrawn labs

3. why photo sharing
issues with current crop of apps
‣ the same paradigms repeated over and over
‣ i don’t care about their community content
‣ missed opportunities to extend photo sharing

4. emotish demo
screenshots are boring
‣ search the app store for “emotish”
‣ download at emotish.com
‣ download at bit.ly/emotish

5. how we built it
developed back end with parse
‣ free back end as a service
‣ SDKs for iOS, Android, JavaScript, and a REST API
‣ build your back end on the fly
‣ stay within Objective-C (if you want)
‣ easy push notifications and social network integration
‣ no worries about servers or scaling

6. NYiOS demo
code snippets are boring
‣ download at github.com/danbretl/NYiOS
‣ directory of app developers
‣ listings of apps (developed & admired)
‣ accounts via username, facebook, & twitter
‣ push notification support

7. the database
built on the fly

8. making queries
simply and asynchronously

9. UI elements
fully customizable

10. object relationships
link objects to each other

11. user system
persistent and social friendly

12. push notifications
channels and client push

13. addicted to parse
the intangibles
‣ ease of integration
‣ extensive guides and documentation
‣ active community
‣ speedy tech support

14. caveats
keep yourself in check
‣ front end + back end = twice as much code
‣ easy to write messy code
‣ don’t mix models, views and network code

15. questions?
dan@redrawnlabs.com
@danbretl
github.com/danbretl
danbretl.com

16. show what you feel
emotish.com
@emotishapp
facebook.com/emotishapp
redrawnlabs.com