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National Wildlife Federation’s Social Strategy

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Danielle Brigida
Danielle Brigida

Our social strategy and how it has evolved.

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National Wildlife Federation’s Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF
Our mission is to help… Goals: Increase reach, engagement and revenue
Earn Trust: Edelman Trust Barometer
Important to be Present
Integrate Social Media With Your Other Strategies
Developing a Social Strategy • Identify audience • Specific goals • Capacity/Time • Outreach plan • Long-term plan Image: Flickr / Iowa Red Bulls
National Wildlife Federation on Facebook • 20+ Pages • 5+ Groups • 3 Large Causes
NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
We Explore Communities = Reach Gardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
Internal Communication
We Listen All the Time
Test and Track Results
We Use Small Act Thrive to Track Interactions
What We Measure and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation
Share What You Find
National Wildlife Federation’s Social Strategy

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