1. So you want to start a shoe company? We can help! Danny Rubin, Marissa Faulkner, Danielle Cole, Corinne Marquez

2. Self-Interest Consumerswant happiness Producers want money Producers create products that will make consumers happy in order to make the most money Problems: Different things make different people happy Consumer interests may be expensive for producers Danny Rubin, Marissa Faulkner, Danielle Cole, Corinne Marquez

5. Beckett contract

6. Beckett contract=$40 million over first five years/three years extended

7. An endorsement can potentially pay out to $700-800 million, but…

8. Only a small group of people would buy solely because of Beckett

9. Someone might make a better offer, and thus the endorsement would terminate or we would have to spend more

10. -the market is always competitive, so this is likely

11. Skilled labor

12. Expensive

13. May not last indefinitely, but…

15. Danny Rubin, Marissa Faulkner, Danielle Cole, Corinne Marquez Thank You, Mr. Holden