8 ways to use content to reach out and connect with your audience

1. creating captivating content to engage your audience FredNMT version 3.0 February 24, 2011 SteigmanCommunications, LLC

2. conversations are everywhere

3. 7 “wow” factsabout the social web 107 trillion emails were sent in 2010. At the current rate, 36 billion photos will be uploaded to Facebook each year. Every minute 35 hours of video is uploaded to YouTube. Each day 2 billion videos are watched on YouTube. Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook. Users sent 25 billion tweets in 2010. The average U.S. Internet user watches 186 online videos per month. Source: Pingdom --Internet 2010 in Numbers

4. if your organization is engaging online,give yourself a high five(because you are ahead of the curve) Source: SmartBrief on Entrepreneurs | 2/16/2011

5. captivating content is what your audiencesays it is Photo by Kyknoord (Flickr)

6. (but common sense helps) Photo: Eva101 (Flickr)

7. be conversational use good English edit, edit, and then edit some more play nice (think reputation) engage (don’t promote) be relevant make your content sticky

8. where is YOUR audience? Photo: James Cidland (Flickr)

9. what are you trying to do? Photo: Mecookie (Flickr)

10. 8ways to engage your audience ask questions be helpful point to information point to sources be exclusive create a community be amazing make it easy for people to connect

11. askquestions

14. be helpful “workshifting story: new city, same job” “what the best places to work have in common” “three productivity tools to keep you humming” “video conferencing: a workshifting paradox?

15. “social media management tips” “how to keep tabs on the greatest presentations ever made” “getting creative with the new Facebook Page ribbon image” “making local reviews part of content strategy”

20. point to information

22. point to sources

23. be exclusive

24. create a community

30. give them something to talk about (be amazing)

31. make it easy for people to connect

32. (don’t reinvent the wheel) Photo by Dylan Cantwell (Flickr)

33. “The Web is a laboratory for content… Photo: Mike Quozi (Flickr) We need to get into the laboratory and start running tests.” —Gerry McGovern

34. Daria Steigman Steigman Communications, LLC daria@steigmancommunications.com Tel: 202.244.7651 Twitter: @dariasteigman www.steigmancommunications.com Photo: takomabibelot(Flickr) SteigmanCommunications, LLC