3. 7 “wow” factsabout the social web 107 trillion emails were sent in 2010. At the current rate, 36 billion photos will be uploaded to Facebook each year. Every minute 35 hours of video is uploaded to YouTube. Each day 2 billion videos are watched on YouTube. Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook. Users sent 25 billion tweets in 2010. The average U.S. Internet user watches 186 online videos per month. Source: Pingdom --Internet 2010 in Numbers
4. if your organization is engaging online,give yourself a high five(because you are ahead of the curve) Source: SmartBrief on Entrepreneurs | 2/16/2011
7. be conversational use good English edit, edit, and then edit some more play nice (think reputation) engage (don’t promote) be relevant make your content sticky
8. where is YOUR audience? Photo: James Cidland (Flickr)
9. what are you trying to do? Photo: Mecookie (Flickr)
10. 8ways to engage your audience ask questions be helpful point to information point to sources be exclusive create a community be amazing make it easy for people to connect
14. be helpful “workshifting story: new city, same job” “what the best places to work have in common” “three productivity tools to keep you humming” “video conferencing: a workshifting paradox?
15. “social media management tips” “how to keep tabs on the greatest presentations ever made” “getting creative with the new Facebook Page ribbon image” “making local reviews part of content strategy”
Center:Brand1st rung: strategy -- Observation, listening, identification, internalization, prioritization routingSecond: how -- Community, corporate comms, crisis support, products & sales, marketing/PR Outside: where conversation happen (blogging, blogging platforms, crowdsourced content, commenting, bookmarking, pictures, wikis, video/audit, reviews & ratings, SMS, location, etc.)LinkedIn – over 63 million (probably closer to 75 million)Twitter -- 106 million registered users (42 million in the U.S.)YouTube – 24 hours of video per minuteFlickr – over 4 billion images (October 2009)
Do it smartRepurpose content for different audiencesSame content: white paper, blog post series, video, podcast, FAQ#FredNMT – photos on Flickr, blog posts, tweet video montage