Contenu connexe Similaire à Data, Privacy & Ethics (20) Data, Privacy & Ethics2. > Smart data driven marketing
“Turning data into actionable insights to widen the conversion funnel”
Media Attribution & Modeling
Maximise reach, awareness & increase ROI
Targeting & Merchandising
Improve engagement, boost loyalty
Testing & Optimisation
Remove barriers, drive sales
Boosting ROMI
November 2013
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4. Oil and data come at a price
November 2013
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6. November 2013
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http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd
http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy
7. Number of times
the word ‘privacy’
appears in books
November 2013
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Find out more: http://data.li/Hpatjy (you’ve been tracked)
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12. > Learning with every single click
Using website and email responses
to learn a little bite more about
subscribers at every
touch point to keep
refining profiles
and messages.
November 2013
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13. > Rich profiles increase relevance
Whole is greater
than sum of its parts
Behavioural data
Transactional data
+
Customers
Prospects
3rd party data
November 2013
Repeat customers
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13
30. Will privacy laws protect
consumers in the future?
Has it worked in the past?
November 2013
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