13. Supporting User Types
Purpose
Serious Fun
Meaning
Care-taking
Access
Collect & Trade
Gifting / Sharing
Sharing Knowledge
Philanthropist
14. Supporting User Types
Autonomy
Easy Fun
Exploration
Branching Choices
Easter Eggs
Unlockable Content
Creativity Tools
Customisation
Free Spirit
15. Supporting User Types
Mastery
Hard Fun
Challenges
Certificates
Learning / New Skills
Quests
Levels / Progression
Boss Battles
Achiever
16. Supporting User Types
Relatedness
People Fun
Guilds / Teams
Social Network
Social Status
Social Discovery
Social pressure
Competition
Socialiser
17. Supporting User Types
Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
Player
18. Supporting User Types
Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Disruptor