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User Types & Player Types 
in Gamification 
Andrzej Marczewski 
@daverage 
Gamified.co.uk
Player Types
Meant for games
And people who look like this 
By Timothy Saccenti and Mr Toledano
Not the real world
And people who look like this
Bartle's Types
Bartle's Types
Bartle's Types
Gamification User Types Hexad 
Disruptor 
Change 
Reward 
Player
Gamification User Types Hexad 
RAMP Framework 
Disruptor 
Intrinsic motivation framework 
Change 
Reward 
Player 
Relatedness 
Autonomy 
Mastery 
Purpose
Gamification User Types Hexad 
Disruptor 
Change 
Reward 
Player
Supporting User Types 
Purpose 
Serious Fun 
Meaning 
Care-taking 
Access 
Collect & Trade 
Gifting / Sharing 
Sharing Knowledge 
Philanthropist
Supporting User Types 
Autonomy 
Easy Fun 
Exploration 
Branching Choices 
Easter Eggs 
Unlockable Content 
Creativity Tools 
Customisation 
Free Spirit
Supporting User Types 
Mastery 
Hard Fun 
Challenges 
Certificates 
Learning / New Skills 
Quests 
Levels / Progression 
Boss Battles 
Achiever
Supporting User Types 
Relatedness 
People Fun 
Guilds / Teams 
Social Network 
Social Status 
Social Discovery 
Social pressure 
Competition 
Socialiser
Supporting User Types 
Reward 
Points / XP 
Physical Rewards / Prizes 
Leaderboards 
Badges / Achievements 
Virtual Economy 
Lottery / Game of Chance 
Player
Supporting User Types 
Change 
Innovation Platform 
Voting / Voice 
Development Tools 
Anonymity 
Light Touch 
Anarchy 
Disruptor
Spread of Types 
41% 20% 15%
Spread of Types 
9% 8% 7%
Spread of Types 
Based on survey of over 1300 people 
Achiever 
41% 
Socialiser 
20% 
Philanthropist 
9% Disruptor 
Free Spirit 
15% 
8% 
Player 
7%
Everyone is different! 
Plan for that if you 
want to succeed

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User types presentation slides for Munich Business School and HP