Joe Cobbs

3 Abonné

sports marketing sponsorship rivalry sports business formula one sport management college basketball derby northern kentucky university college sports marketing f1 prejudice discrimination schadenfreude soccer baseball college football football spb305 sponsor (commercial) brand equity brand management advertising sports fan identification hockey nfl brand awareness sponsor nku mls identification canada nhl competition economics csr networks network analysis social network analysis sna western carolina university promotions attendance

Tout plus

Activité
À propos

Joe Cobbs

Présentations

Corporate Rivalry: Legal Battles in the Sponsorship War

F1 Sponsor - Stock Mkt Impact, Cobbs et al.

NKU SpB 305 - NKU Athletics Rivalry

NKU SpB 305 - Reds mkt segments

Sponsorship portfolio brand spillover effects

Challenging unilateral brand spillover effects in sponsorship portfolios

Attenuating the negative effects of a low fit sponsorship

SpB 305: Sports Marketing FAST projects -- NKU basketball attendance

SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9

Visualizing Sports Rivalry with Social Network Analysis

Groza Cobbs wmc2014_peru B2B Sponsorship

Jensen, Walsh, Cobbs, Turner NASSM Conference 2014

Global Growth in International Sport; AMS Conference 2014

Nichols Cobbs Raska; Rival team influence on cause-related sports marketing

2013 wmc schaefers cobbs groza - construal of sponsorship announcements

2013 ams schaefers cobbs groza - timing of sponsorship announcements

Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012

Rival Conceptions of Rivalry: Why some competitions mean more than others

Three Core Properties of Rivalry

Comparing Rivalry in Professional Sports

Sports rivalry comparison by geography: Are Canadians more friendly?

Rivalry in Major League Soccer: Antecedents to rival fan discrimination

Sponsorship Costs: The Effects of Sponsorship Level, Brand Equity, and Sponsor Industry in Formula One Racing

Influence of technology partners in the history of sport organizations: The case of F1 Racing

Does Sponsorship Enhance Sport Organizational Performance?

Investigating the Cost-Benefit of Sponsorship: An analysis of price, exposure, and marginal returns in motorsports

J’aime

Deloitte Football Money League 2018