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LOCATION APPS
Checking in 3 Months Since MWC/SXSW
      US AppStore Data from AppAnnie.Com
                  May 29, 2012


         Compiled by Dave Smiddy
             dave@getenroute
           http://getenroute.com
FIRST, A LOOK AT PATH
                                It’s a real app with real users.

All Data from http://AppAnnie.Com                                  2
APPLE’S FIND MY FRIENDS
 Hard to ignore that they are featured in nearly 1,000 places in
                        the AppStore ;)
All Data from http://AppAnnie.Com                              3
GLASSMAP
 8 People, $1.5MM in Capital. Apparently, popular with college
         kids. Yet, not much of a showing in the ranks.
All Data from http://AppAnnie.Com                            4
UBERLIFE
                                    Not so popular in the USA.

All Data from http://AppAnnie.Com                                5
FORECAST
   Maybe they will return in August along with the big winds :)

All Data from http://AppAnnie.Com                                 6
SONAR
Hanging in the zone, new releases in the last few weeks helped
                      its shark-fin surface
All Data from http://AppAnnie.Com                           7
E D
                                       U IR
                                     CQ
                                    A
                                    GLANCEE
               Acquired by Facebook. Not a bad outcome. ;)

All Data from http://AppAnnie.Com                            8
BANJO
                                Banjo don’t let go. Stickiness.

All Data from http://AppAnnie.Com                                 9
HIGHLIGHT
 Good hold on the decay, not too fast. Good product. What’s
                    next for Highlight?
All Data from http://AppAnnie.Com                         10
Quick Thoughts:
 Apple’s featuring makes a huge difference. The more an app is
 featured, the better the app performs. If you’re an app developed
 by Apple, well that’s even better: you’ll get featured in every
 crevice of the AppStore
 New Releases help keep an app visible, briefly. Shark fin results
 are typical.
 Great press (i.e. Highlight) won’t keep an app in great position for
 ever and ever.
 Top tier investor capital doesn’t help acquisition and engagement
 (i.e. Glassmap)
 Location based apps have seemed to plateau around mid-2012.
 A lot of good effort by a half-dozen or so apps, but we may be at
 the end of a peak. Perhaps its time to innovate in the location
 category.

All Data from http://AppAnnie.Com                                 11

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Location ranks 90 days out from sxsw

  • 1. LOCATION APPS Checking in 3 Months Since MWC/SXSW US AppStore Data from AppAnnie.Com May 29, 2012 Compiled by Dave Smiddy dave@getenroute http://getenroute.com
  • 2. FIRST, A LOOK AT PATH It’s a real app with real users. All Data from http://AppAnnie.Com 2
  • 3. APPLE’S FIND MY FRIENDS Hard to ignore that they are featured in nearly 1,000 places in the AppStore ;) All Data from http://AppAnnie.Com 3
  • 4. GLASSMAP 8 People, $1.5MM in Capital. Apparently, popular with college kids. Yet, not much of a showing in the ranks. All Data from http://AppAnnie.Com 4
  • 5. UBERLIFE Not so popular in the USA. All Data from http://AppAnnie.Com 5
  • 6. FORECAST Maybe they will return in August along with the big winds :) All Data from http://AppAnnie.Com 6
  • 7. SONAR Hanging in the zone, new releases in the last few weeks helped its shark-fin surface All Data from http://AppAnnie.Com 7
  • 8. E D U IR CQ A GLANCEE Acquired by Facebook. Not a bad outcome. ;) All Data from http://AppAnnie.Com 8
  • 9. BANJO Banjo don’t let go. Stickiness. All Data from http://AppAnnie.Com 9
  • 10. HIGHLIGHT Good hold on the decay, not too fast. Good product. What’s next for Highlight? All Data from http://AppAnnie.Com 10
  • 11. Quick Thoughts: Apple’s featuring makes a huge difference. The more an app is featured, the better the app performs. If you’re an app developed by Apple, well that’s even better: you’ll get featured in every crevice of the AppStore New Releases help keep an app visible, briefly. Shark fin results are typical. Great press (i.e. Highlight) won’t keep an app in great position for ever and ever. Top tier investor capital doesn’t help acquisition and engagement (i.e. Glassmap) Location based apps have seemed to plateau around mid-2012. A lot of good effort by a half-dozen or so apps, but we may be at the end of a peak. Perhaps its time to innovate in the location category. All Data from http://AppAnnie.Com 11