Gain a greater level of understanding on how SEO works and how you can benefit. This session will cover 3 parts.

1. TECHNOLOGY FOR BUSINESS SUCCESS
Search Engine Optimization
for Business Success
Presented by:
CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

2. DAVE WOHLNER
POWERPRO LIVE
303 W. Joaquin Ave.
Suite 240
San Leandro, CA 94577
Phone: 510-297-6160 x107
Email:
dave.wohlner@powerprolive.com
Twitter
@powerprolive
Facebook
facebook.com/powerprolive
Linkedin
linkedin.com/in/davewohlner
Website
powerprolive.com
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

3. SEARCH ENGINE OPTIMIZATION
!"#$%"%&'(")('%*(+(*%,-%.$/('0)"$/#$&%,$%1,2%345%2,'60%"$/%1,2%7,.%8"$%9($(:);%
,;54(4344567(F588(G6H3>(I(=<>:4C
PART ONE - INTRO PART TWO - YOUR WEBSITE PART THREE - CASE STUDY
<;=>?@%A3%345B <;5FNAF4%H?MO4@AF!% <;AF%R%5S@%NAFO3
?L@APA@A43%
C;=>?@D3%@>4%E5AF@B C;@>4%L5K4
C;@>4%?N!5MA@>H
G;345%+0;%34H% G;O4J=5MK%NA3@%
G;E?!4%5E@AHAQ?@A5F
I;=>J%K5%=4%L?M4B I;?F?NJ@AL3
T;E?!4%5E@AHAQ?@A5F
U;35LA?N%=4V3A@43
4#5"(5"(%&(5&+,-'67+-,0("/""5-&8(
+344567(8379:;(<==>6?5@<:38A(BCD(;6E>4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

4. PART ONE:
9:4;<=>*49<:
<;=>?@%A3%345B .3:J4(96C
C;=>?@D3%@>4%E5AF@B
G;345%+0;%34H%
I;=>J%K5%=4%L?M4B
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

5. PART ONE - WHAT IS SEO?
+&)(>3K3>4(:6(:3G;75LE34(
:;<:(;38=(A6E>(F3M45:3(
><7N(;59;3>(57(:;3(
6>9<75G07<:E><8(43<>G;(
>34E8:4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

6. PART ONE - WHAT’S THE POINT?
GIWXXX%0("'81(0% GWCXX%0("'81(0%Y('% ZC[%0("'81(0%Y('%
Y('%0(8,$/% 0(8,$/% 0(8,$/%
!"#$%&&%'(#)*+#$%(,-*.# !/<=7>>>#)*+#$%(,-*.#/"# !@A7>>>#)*+#$%(,-*.#1#
/"/#$%&&%'(#)*+#0',+.#1# $%&&%'(#)*+#0',+.#"6># $%&&%'(#)*+#0',+.#6>#
2%&&%'(#)*+#345.#66#2%&&%'(# $%&&%'(#)*+#345.#6?=# $%&&%'(#)*+#345.#"?=#
)*+#$'(-07#89,+*:# 2%&&%'(#)*+#$'(-07# 2%&&%'(#)*+#$'(-07#
+',(3*3; 89,+*:#+',(3*3; 89,+*:#+',(3*3;
B04-C:#4#&'-#'D#
+)O'!&P(G6@4G6>3(F6>8QF5Q3(34R@<:34(57(STBT :*4+E0*:?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

7. PART ONE - WHAT’S THE POINT?
+3<>G;34(G<7(;<==37(<7AF;3>3C
F*4+E0%(9#%:#
9''3?#G%(3%(9#%:#
2*H*+?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

8. PART ONE - WHAT’S THE POINT?
!"#
GX
[X%5]%?NN%S34M3%]AFK%?%=4V3A@4%S3AF!%?%
34?ML>%4F!AF4
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

9. PART ONE - WHAT’S THE POINT?
$%#
G[
UG%5]%?NN%S34M3%
LNALO%5F%@>4%]AM3@%
G%34?ML>%M43SN@3
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

10. PART ONE - WHAT IS SEO?
U6<8P(%3(K6E7Q(678573(
<7Q(><7N(;59;3>(57(43<>G;(
>34E8:4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

11. PART ONE - SEO vs. SEM
L4%3#:*4+E0#
+*:,&-:?#FJM?#
B0%:#%:#-0*#'+94(%EI
(4-,+4&#:*4+E0# L4%3#:*4+E0#
+*:,&-:?#FJK? +*:,&-:?#FJM?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

12. PART ONE - SEO vs. SEM
34H%M43SN@3
&'()*'&+,-&
<;]M44
C;H5M4%@M?]]AL
G;N5F!4M%N?3@AF!
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

13. PART ONE - WHY DO WE CARE?
[')1O!,+0+&'-Y!&+( )'U#2YZ#,Y)2
BC(%E58Q(<F<>37344C
SC(U>6F(4<834C
IC($33:(6>9<75V<R67(96<8406MW3GRH34C
XC(13H386=(@3<7579KE8(Q5<869C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

14. !"#$%!%"&'($)*"+
!"#$%
&'
26M6QA(ME:(U66983(N76F4(;6F(
U66983(>3<88A(F6>N4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

15. !"#$%!%"&'($)*"+
!"#$%
&'
*<G:6>4(:;<:(@<3>(@64:(<>3(966Q(
K6>(M6:;(F3M45:34(<7Q(:;35>(E43>4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

16. !"#$%!%"&'($)*"+
!"#$%
&'
26M6QA(;<4(<(9E<><7:33Q(]B(
=8<G3@37:(67(:;3(><7N5794C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

17. PART TWO:
?<>;(@AB194A
<;5FNAF4%H?MO4@AF!%?L@APA@A43% .3:J4(433(;6F(
:;54(4:E^(
C;@>4%?N!5MA@>H F6>N4C
G;E?!4%5E@AHAQ?@A5F
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

18. PART TWO - ONLINE MARKETING ACTIVITIES
[E>=643P(%>579(F3M45:3(E43>4073F(GE4:6@3>40@3@M3>4(:6(A6E>(F3M45:3C
*<:.A;19<:(<F49C9I!49<: %5M!?FAL%^345_ F!?(FA;(*29*D(G1ACH
1<*9!2(CA=9!(C!;DA49:E AC!92(C!;DA49:E !:!2?49*1
*<:4A:4(C!;DA49:E J>!294?(AKFA;9A:*A 2A!=(EA:A;!49<:
N+%(9#,:*+:#-'#
J5SM%=4V3A@4 5',+#O*2:%-*?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

19. PART TWO - THE ALGORITHM
L4::#-0*#
)')E'+(?
;=P0043<>G;3795738<7QCG6@09E5Q30F;<:_54_436
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

20. PART TWO - OPTIMIZATION
P*#:**#4#(%E*#
O*2:%-*?#Q''9&*#
:**:#E'3*?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

21. PART TWO - PAGE OPTIMIZATION
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

22. PART TWO - PAGE OPTIMIZATION
URL
Current content
meta name="title" content="What is a High Quality Website
<meta> Tags
meta name="description" content="What counts as a high...
<h1> Tags
Menu Keywords
Bold/Italic
Bullets
Image file names
Image Alt attributes
Quality content
Geolocations
Keyword densities
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

23. !"#$%!%"&'($)*"+
!"#$%
&'
/6E>(+&)(@E4:(4E==6>:(A6E>(
ME45734406>9<75V<R67(96<84C(Y7G8EQ34(
M6:;(67(<7Q(6^(45:3(<GRH5R34C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

24. !"#$%!%"&'($)*"+
!"#$%
&'
/6E(4;6E8Q(N76F(F;<:(<(`G6Q3a(:<9(
54C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

25. !"#$%!%"&'($)*"+
!"#$%
&'
&<G;(=<93(67(A6E>(F3M45:3(54(
<7<8AV3Q(57Q5H5QE<88A(MA(:;3(43<>G;(
3795734C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

26. PART THREE:
*!1A(14>=?
<;AF%R%5S@%NAFO3 .3:J4(E43(<7(
3?<@=83(
C;@>4%L5K4 F3M45:3(:6(
G;O4J=5MK%NA3@% 4;6F(;6F(
:;343(:6684(
I;?F?NJ@AL3 F6>NC
T;E?!4%5E@AHAQ?@A5F
U;35LA?N%=4V3A@43
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

27. PART THREE - CASE STUDY
bbbCSX_cOd+)!!&'#!#1&$/C!)$ JR4$)&*#P*2:%-*S
"=TU#VW#F'EE*+#
XE43*$5
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

28. PART THREE - CASE STUDY
JR4$)&*#P*2:%-*S
"=TU#VW#F'EE*+#
XE43*$5
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

29. PART THREE - IN & OUT LINKS
Y'#5',#&'Z*#&%([:#
4:#$,E0#4:##3']
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

30. PART THREE - THE CODE
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

31. PART THREE - KEYWORD LIST
X+*#$'+*#
[*5O'+3:#2*H*+]
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

32. PART THREE - KEYWORD ANALYSIS
W*5O'+3#
3*(:%^*:#4+*#
%$)'+-4(-?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

33. PART THREE - GOOGLE ANALYTICS
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the
visitors to a website. The product is aimed at marketers as opposed to web masters and technologists from
which the industry of web analytics originally grew. It is the most widely used website statistics service,[1]
currently in use on around 57% of the 10,000 most popular websites.[2] Another market share analysis
claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked
by Alexa).[3]
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click
networks, e-mail marketing and digital collateral such as links within PDF documents.
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

34. PART THREE - ANALYTICS
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

35. PART THREE - ANALYTICS KEYWORDS
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

36. PART THREE - ANALYTICS CONTENT
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

37. PART THREE - PAGE OPTIMIZATION
X#&'-#-'#
*R4$%(*#'(#-0%:#
%(:%3*#)49*?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

38. PART THREE - PAGE OPTIMIZATION
L49*#V_`S
www.
24-7uksocceracademy
.com/tips/fitness/
116-speed-and-
agility
L49*#B%-&*S
24-7 UK Soccer
Academy - Speed
and Agility
X#&'-#-'#
*R4$%(*#'(#-0%:#
%(:%3*#)49*?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

39. PART THREE - CATEGORY PAGES
M'+*#E'(-*(-?#
M'+*#[*5O'+3:?
M'+*#2*H*+?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

40. PART THREE - CATEGORY PAGES
M'+*#E'(-*(-?#
M'+*#[*5O'+3:?
M'+*#2*H*+?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

41. PART THREE - SOCIAL WEBSITES
N*#E'(:%:-*(-#
O%-0#5',+#
[*5O'+3:?
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

42. !"#$%!%"&'($)*"+
!"#$%
&'
b;37(Q3G5Q579(;6F(:6(Q3H386=(A6E>(
F3M45:3e(@<N3(4E>3(A6E>(46fF<>3(
<886F4(G6@=83:3(GE4:6@5V<R67(6K(<88(
=<93(5:3@4C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

43. !"#$%!%"&'($)*"+
!"#$%
&'
b3M(43<>G;(54(,&g,(M<43QC($<N3(4E>3(
A6E>(5@<934e(H5Q364(<7Q(6:;3>(767(
:3?:(5:3@4(;<H3(46@3(N57Q(6K(:3?:(
M3;57Q(:;3@C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

44. !"#$%!%"&'($)*"+
!"#$%
&'
#QQ(H5Q364(<7Q(6:;3>(>5G;(@3Q5<(
F;3>3(<==>6=>5<:3C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

45. BONUS:
!"#$%!%"&'($)*"+
!"#$% (
&'
!;3GN(:;343(
R=4(6E:C(
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

46. !"#$%!%"&'($)*"+
!"#$%
&'
BC([#U&(O'.+(bY,"(d&/b)'1+
SC($&2O(.Y2d+(bY,"(d&/b)'1+
IC(Y$#U&(2#$&+(bY,"(d&/b)'1+
XC(#.,(#,,'Y%O,&+(bY,"(d&/b)'1+
DC(Y2(h()O,(.Y2d+(bY,"(d&/b)'1+
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

47. !"#$%!%"&'($)*"+
!"#$%
&'
BC([#U&(,Y,.&+(bY,"(d&/b)'1+
SC([#U&(,Y,.&(.&2U,"(i(cT(!"#'#!,&'+
IC(",$.(,&g,()2(&#!"([#U&
XC(d&/b)'1+(Y2(*Y'+,(#21(.#+,([#'#U'#["+
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

48. !"#$%!%"&'($)*"+
!"#$%
&'
YK(A6E>(F3M=<93(54(Q54=8<A3Q(F5:;(
:F6(Q5^3>37:(O'.4(:;37(A6E>(
><7N5794(G<7(4E^3>C
A6E>Q6@<57CG6@
FFFCA6E>Q6@<57CG6@
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

49. !"#$%!%"&'($)*"+
!"#$%
&'
+&)(>34E8:4(:<N3(R@3C
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

50. SEO SUMMARY
SEO SHOULD BE PART OF
YOUR ONGOING WEBSITE
SUPPORT.
@1#0%Y'(0($)"`,$%#0%a"/(%Y,00#9*(%97%)1(%L"0)',%P"**(7%b%4/($%?'("%
L1"a9('%,-%L,aa('8(%"$/%)1(%H(/#"%R%@(81$,*,&7%L,aa#c((%3Y,$0,'0;
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

51. CHAMBER OF COMMERCE
CASTRO VALLEY / EDEN AREA
3467 Castro Valley Blvd.
Castro Valley, CA 94546
Phone: 510-537-5300
Email:
susan@castrovalleychamber.com
Twitter
@CVEACC
Facebook
Castro Valley Eden Area Chamber of
Commerce
Linkedin
www.website.com
Website
www.castrovalleychamber.com
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

52. UPCOMING EVENTS
=(/$(0/"7W%H"'81%[%d%H#e('%%TfGXd[fGXEH
&Q37(,6F74;5=("3<8:;G<>3(154:>5G:((
STXTT(.<N3(!;<M6:('6<Qe(!<4:>6(-<883Ae(!#(jXDXk
(
@1.'0/"7W%H"'81%<T%d%V.0#$(00%4eY,%%%IfXXd[fXXEH
,><74l9E><R67(!<:;685G(!;E>G;("<88
XTTT(&C(!<4:>6(-<883A(%8HQCe(!<4:>6(-<883Ae(!#(jXDDS
=(/$(0/"7W%H"'81%C<%d%g4a"#*%H"'6(`$&%-,'%V.0#$(00%3.88(00g%
3,8#"*%H(/#"%3(a#$"'%^N.$81%A$8*./(/_%h<T;XX
BBPTT_BPTT[$((m,5@3(4EMW3G:(:6(G;<793n
.<(oE57:<(Y77(h(+E5:34
STccc("34=3>5<7(%8HQCe("<AF<>Qe(jXDXB
,;54(3H37:(54(G6_;64:3Q(MA(:;3(!<4:>6(-<883A0&Q37(#>3<(!;<@M3>(6K(!6@@3>G3(
<7Q(:;3("<AF<>Q(!;<@M3>(6K(!6@@3>G3C((
+=3<N3>P((d<>37('5G3e(!674:<7:(!67:<G:
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5

53. THANK YOU!
@1#0%Y'(0($)"`,$%#0%a"/(%Y,00#9*(%97%)1(%H(/#"%R%@(81$,*,&7%L,aa#c((%
,-%)1(%L"0)',%P"**(7%b%4/($%?'("%L1"a9('%,-%L,aa('8(;
[83<43(G6745Q3>(W657579(:;3(G;<@M3>C(Y:J4(<(9>3<:(F<A(:6(>3<85V3(A6E>(ME457344(
6>(6>9<75V<R67<8(96<84e(73:F6>N(F5:;(6:;3>4(<7Q(5@=>6H3(A6E>(G6@@E75:AC
JOIN OUR LINKEDIN GROUP: CASTRO VALLEY EDEN AREA
CHAMBER OF COMMERCE
CONTACT: Susan Soares 510-828-2883
WEBSITE: edenareachamber.com
!"#$%&"'()*+',*-%."--')+'
!"#$%&'()*(!)$$&'!&(!#+,')(-#..&/(0(&1&2(#'&#( )+/#.%&#0).#$'/)#$-'1%23
23"'43#5,"+'2)6#(7
!"#$%&'(()((*%"+,-(.%$$/0(()((*#/,,0$%&'(()((1%&(2-,/&3- 1118"6".#+"#93#5,"+89)5