Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
2. Thank you to my smart friends:
Callie Neylan Michael Yoch
Jeremy Pennycook Ian Adelman
Paulo Lopez Tyson Evans
Max Pfennighaus Bill Couch
Patrick Cooper Matt Mansfield
Benjamin Dauer Justin Ferrell
Wes Lindamood Matt Thompson
Stephanie Slobodian Ron Coddington
Vince Farquharson Michael Maness
Joel Sucherman Laura Ramos
Kinsey Wilson Irakli Nadareishvili
Miranda Mulligan Marc Lavallee
3. About me
• Newseum
• Knight Ridder/Tribune
• USA TODAY
• NPR
25. How might we make
better things?
These problems go beyond visual design
• Strategy
• Money
• Technology
26. Design thinking can help
• Context
• Research
• Empathy (user-centered)
• Synthesis ➔ Insights
27. Why?
• Answer the right questions
• Better answers, faster
• Proactive, not reactive
28. Five ways to improve
your experiences
1. Experience is everywhere
2. Get your house in order
3. Solve the right problems
4. Evaluate and iterate
5. Understand your materials
54. Don’t get your ass kicked:
1. Experience is everywhere
2. Get your house in order
3. Solve the right problems
4. Evaluate and iterate
5. Understand your materials
55. Start small:
• Little experiments
• Skunk works can be cheap
• Google is free
• Show, don’t tell