This is a presentation I put together for the marketing class over at Westminster College. I focus on basic Local SEO optimization, but also go into up and coming technology that I predict will affect local SEO.

1. David DeMille
Sr. Enterprise Strategist
@daveydemille
boostability.com/about-us/careers

2. You Are Here.
@daveydemille

3. Data. Data Everywhere.
@daveydemille

4. Street Smarts
@daveydemille

5. @daveydemille
Make Me a Map

6. Map Maker

7. Out with the Old
@daveydemille

8. In with the New
@daveydemille

9. Profit?
STEP 3: PROFIT!
@daveydemille
STEP 1: CREATE GOOGLE + LOCAL
LISTING
STEP 2: ??????

10. Centroid
@daveydemille

11. Get to Know Your Neighborswww.census.gov
@daveydemille

12. Wording is Key
@daveydemille

13. Waste not, Want not.
@daveydemille

14. Play the Game
@daveydemille
N
A
P

15. Word of Mouth
@daveydemille
Average # of Reviews: 308

16. Will it Blend?
@daveydemille

17. Apple Maps?
@daveydemille

18. New, Now, Next.

19. A Search by Any Other Input
@daveydemille

20. Focus on Mobile
@daveydemille

21. Geo-Fencing
@daveydemille

22. Activity Recognition

23. Out With the Old

24. In With the New

25. Customization

26. Circles on Maps

27. Be Thorough

28. Be Human

29. Be Excited

30. Sources
Slide 3:
getlisted.org/resources/local-search-data-providers.aspx
Slide 4: theatlantic.com/technology/archive/2012/09/how-google-builds-its-maps-and-what-it-means-for-the-future-of-
everything/261913/
Slide 7:
googleandyourbusiness.blogspot.com/2013/04/improving-look-and-feel-of-google_2.html
Slide 15:
searchengineland.com/meet-the-google-onebox-plus-box-direct-answers-the-10-pack-26706
Slide 16:
apple.com/ios/maps/
Slide 20:
http://instagram.com/p/W2FCksR9-e/
Slides 6, 21, 22:
https://developers.google.com/events/io/

31. @daveydemille
Thank You!