David Serrault, User Experience Designer. This is my personal portfolio + a quick overview of my professional journey.

1. Hi,
I’m David
A highly skilled User eXperience designer, expert in Web and mobile digital
interfaces design
I love to make complexity simple, technology human, collaborate with cross-
disciplines, multi-cultural and passionate people. Above everything, I enjoy
helping organizations to deliver great services.

2. 1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
School Work/
User Experience & Service Designer, Consultant
PSA Peugeot, Citroen Research & Development.Automotive industry
Senior International User Experience Designer
Getty Images.
Senior Information Architect
voyages-sncf.com. National Railway operator. Ecommerce
Group Senior Information Architect
lastminute.com / Sabre Holding. Ecommerce
Web designer
Korea Strategic Data. Economic intelligence.
User Experience Manager
lastminute.com / Sabre Holding
Web Developer
EDF Research & Development. National energy provider.
Design Researcher EnsadLab-ICIC
Ecole Nationale Supérieure des Arts Décoratifs
Design Research Program EnsadLab-IDN
Ecole Nationale Supérieure des Arts Décoratifs
Management training
Moortgat Ressources.
Master’s degree in Multimedia
University Paris1 - Pantheon Sorbonne
Bachelor’s degree in Multimedia
IUT de Montreuil, France.
Bachelor’s degree in Fine Arts
University Paris 8 Saint-Denis, France.
Degree in plastics materials industry
Lycée professionnel de Gennevilliers, France.
Junior Web Project Manager
Creapress / BBDO. Design Agency. Clients: Compaq & SFR
Designer Product, Print & Web
RC-design, Communication and product design

3. 2005 2006 2007 2008 2009
2010 2011 2012 2013 2014
2000 2001 2002 2003 2004
2005 2006 2007 2008 2009
2010 2011 2012 2013 2014
Experience
1 year PRODUCT DESIGN
9 years WEB DEVELOPMENT
7 years UI DESIGN
9 years MANAGEMENT
10 years INTERACTION DESIGN
10 years
INFORMATION
ARCHITECTURE
8 years UX DESIGN

4. CASES STUDIES

5. From A to B
The brief:
“Why can't I yet plan or book my journey through Europe — switching from
air to rail or sea, to urban or road transport — in one single go and online?”
Siim Kallas,
Vice-President of the European Commission,
in charge of transport

6. Mytripset, is a door to door
multimodal European journey
planner.
This project has been initiated by
a competition launched by the
European Commission for
transport in 2011.
Regarding the short time of the
competition (Two month to
deliver the user experience
vision and technical
specification of the product)
insights have been gained
thanks to the company internal
expertise during cross-disciplines
workshops and design
challenges.

7. Concepts mockups have been
created in a very short period of
time and put in context in order
to illustrate and promote the
vision behind the Mytripset :
A multi devices service
aggregating multimodal
transports data, and user
generated content in a highly
personalized and seamless user
experience.

9. Based on the company’s customer segmentation, 4 personas have been designed. Scenarios have been
written and short animated movies created in order to demonstrate how Mytripset would improve the travel
experience of Europeans citizens.

10. And we won !
But it was just the first step.To
make it real, we still had to
document the service’s
workflows and functions.
In regards with the huge
ambitions stated in the original
vision it was clear that we had to
priorize developments.
Then came the definition phase.

13. Several users tests sessions have
been conducting during the
development process.
They where mostly based on
interactive prototypes created in
Axure.
They helped us to improve the
Mytripset usability and also
remove features that had no or
low perceived value for the user.

14. Tablet / Desktop Mytripset has
been launched in 2012.
And we won again !
This project has been awarded
by one of the most prestigious
design price in France - the
Observer du Design Label - for
its innovation, superior user
experience and design
methodology.

15. Developed on HTML Standards,
the mobile Mytripset has been
released in October 2013.

16. I’m here and now,
I’m well and you are on my mind
The brief:
Today, distance is less than ever a gap for communication. But does it make
us really fell more connected with the ones we love ?
Beyond voice, SMS or emails, mobiles phones provide partially explored
abilities to record samples of reality, from images, to contextual information
as geolocation or movement.
The aim of this part time design research project was for me to gain design
methodology knowledge and explore how technology can help people to
feel closer.

17. During years 2010 and 2011, with
a small team of designers at the
Ecole Nationale Superieure des
Arts Decoratifs de Paris, we have
developed and experimented
several concepts around
mediated communication issues.
For instance, the feeling of
connexion can be instigated
through artifacts. Objects that
are grown by the information or
the experiences we share and
decline or could even die if for
some reason the connexion is
broken.

18. Vision Touch hearing Smell Taste
Colour
Light
Movement
Temperature
Sound
Odour
Texture
Form
Vibration
OutputInput
Harmonic
Voice
Electro-
magnetic Physical Chemical
ParfumeMusic
Weight
Interface
From an holistic perspective,
digital communication devices
capacities are covering or will
cover soon all the interactions
we can experience in the
tangible world.
However most of them are not or
under exploited in the the
communication tools we use
every days.

19. By working with sociologists and
ethnography specialists we
realized that we are now in a
post-modern era and what it
does mean for designers like us.
The success of movies and
books like Harry Potter show the
desire for different ways to
interact with the world around
us.
More human in one sense, softer,
more intuitive, richer and more
personalized interfaces are
expected, especially by the
younger generations.

20. Ethnographic research showed
us the importance of the first
circle of intimacy.A few persons,
3 to 7, that concentrate most of
our daily communication.
I decided to focus my
researches on this circle of a few
beloved.
With them, communication is
more than just a pleasure. It is a
vital link.

21. More researches showed me the
underlying relations between
objects, sounds, gestures and
feelings.
This is why my design project as
been based on the postcard
metaphor.
It Re-uses the qualities of this
vintage communication mean to
instigate the feeling of presence
through to a range of subtle
signals.

22. I Drafted the interfaces and
moved very quickly to a
prototyping phase.
Developed in HTML / javascript,
theses interactive prototypes
helped me to refine the concept
by gaining users and pair
feedback.

23. And my 5 years old daughter
was definitely my first and most
important user ;)

24. Eventually, Hic&Nunc - an iPad
application - has been
developed with the support of
an iOs developer and published
on the Apple app Store.
Connected with Twitter for the
messaging and geolocation, this
application communicates in an
soft and ambient manner
geolocated messages on a map
and allows the sender to notify
gently the receiver with a set of
sounds related to his mood.

25. My Connected Car
The brief:
Now, see your car is a connected device.
DS, a new brand, positioned on the luxury cars segment wants to create a
consistant user experience across inboard and outboard digital interfaces
and valorise her connected services.

26. This project is currently under a non disclosure agreement.
Contact me for any further information.

27. SHOWCASE

28. Watch the video
Prototype: Voyages-sncf.com. 2012

29. Watch the video
Watch the video
Prototype: Voyages-sncf.com. 2012

30. Watch the video
Prototypes and iPad application: Hic&Nunc, co-presence and mediated communication. 2011

31. Use the service
Product:“La Carte des Bons Plans”.An interactive trip finder.
PC & Tablet

32. Watch the video
Persona based scenario: European multimodal journey planner. 2011

33. Watch the video
Persona based scenario: European multimodal journey planner. 2011

34. Watch the video
HTML 5 experimentation: European multimodal journey planner. 2012

35. Watch the video
Prototype: Mobile OS based concept on time and location. 2010

36. Watch the video
Prototype: Rethinking iStock User Experience. 2013
Pasword: rethink

37. Watch the video
Prototype: Sandbox, New getty feature. 2013
Pasword: getty

38. Let’s talk !
David Serrault
dserrault@gmail.com
+33 6 64 36 96 21
linkedin.com/in/davidserrault