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The Role of Marketing Channels in Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Marketing Channels ,[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Strategy Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Inexpensive Expensive Standardized Complex Durable Perishable Product factors Small orders Large orders Little technical knowledge and regular servicing not required Extensive technical knowledge and regular servicing required Geographically diverse Geographically concentrated Consumers Business users Market factors Characteristics of Long Channels Characteristics of Short Channels

Manufacturer feels dissatisfied with marketing intermediaries’ performance in promoting products Manufacturing feels satisfied with marketing intermediaries’ performance in promoting products Competitive factors Channel control not important Limited product line Channel control important Broad product line Manufacturer lacks adequate resources to perform channel functions Manufacturer has adequate resources to perform channel functions Producer factors Characteristics of Long Channels Characteristics of Short Channels

[object Object],[object Object],[object Object],[object Object]

Channel Management and Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vertical Marketing Systems ,[object Object],[object Object],[object Object]

Physical Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Very high Low Average Average High Very fast Air Low Very low Very limited High High Slow Pipeline High Average Very extensive High High Fast Truck Very low Very high Limited Very low Average Very slow Water Average High Low Low Average Average Rail Cost Flexibility in Handling Availabil- ity in Different Locations Frequency of Shipments Depend- ability in Meeting Schedules Speed Mode

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