With the inexorable growth of social media technologies, the global lexicon across cultures, generations, and professional industries has changed—permanently. In this webinar, Tanya Odom and David Thompson described core elements of social media, and how diversity and inclusion (d&i) practitioners can use these tools to complement their d&I activities. This was presented at a Linkage, Inc. webinar, March 16th 2012

1. Diversity 2.0
The D&I Social Media Revolution
Tanya M. Odom
David C. Thompson

2. About us
David C. Thompson, Social Media Strategist at Tanya M. Odom, Director of Innovation and
Boehringer Ingelheim Pharmaceuticals, Inc. Social Media at the FutureWork Institute
about.me/dcthompson about.me/tanyamodom
@dcthmpsn @tmodom 2

3. Time for some questions …
Question 1:
I use the following tools (please check all that apply):
• Facebook
• LinkedIn
• Twitter
• Tumblr
• MySpace
• StumbleUpon
• Delicious
• Pinterest
• Google+
Question 2:
My organization uses an internal social media platform? (y/n)
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4. Please follow along … and continue the
conversation following the webinar
Some useful Twitter hash-tags:
#socialmedia
#diversity
Delicious bookmarks:
D&I3.0
diversity
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5. What we plan on sharing
• The current changing intersection of social media, Diversity and Inclusion, and
engagement
• Some questions that may need to be considered before embarking on a social
media component to a Diversity and Inclusion, and engagement strategy
• What might such a strategy look like?
• Questions and Answers
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6. Technology
“Society has at its disposal the most powerful platform ever for
- bringing together the people, skills and knowledge we need to ensure
growth, social development and a just and sustainable world…”
“People everywhere are collaborating like never before, sometimes
on an astronomical scale, to reinvent our institutions.
“From education and healthcare to science and democracy,
sparkling new initiatives are under way, embracing a new set of
principles for the 21st century – collaboration, openness, sharing,
interdependence and integrity.” - Dan Tapsoctt
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7. Global D&I 2012 – 2022: A 360 Perspective
Forward
into the
Future
Diversity
Broader 2022 Broader
Deeper
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8. The New Workplace is Anywhere
Intensified global collaboration
More culturally diverse
business partners, clients,
and colleagues
Collaboration will be
more virtual – to accommodate
distance and work/life
flexibility choices
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9. Global Trends Require a Change in
Mindsets and Work Culture
MINDSETS
WORK CULTURE
Ability to co-create
Peer- not rank-thinking Open information flow
Social & collective Transparency of decision-
Comfortable with ambiguity, making processes
complexity, change Distributed decision-making
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10. Uses of Social Media?
• What are some of the ways we use social media?
• How have we used social media in our diversity
and inclusion work?
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11. 22 May 2012
PLEASE INSERT Presentation title 11

12. Social Media – outside organizations
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13. Social Media – inside organizations
http://articles.economictimes.indiatimes.com/2011-08-02/news/29842621_1_networking-linkedin-jive 13

14. The most important thing to know about Social
Media, and it’s often lost in the hype: it’s all about …
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15. What it most certainly is not:
“A mass movement of militant
millennials”
“Your exposure to technology defines how tech
savvy you are, not your age” – Joseph Mariano & Gina Sammarco *
* “Managing a multi-generational workplace”, American Records Management Association, 56th Annual Conference and Expo., October 17-19 2011 15

16. Facebook 2012
•845 monthly active users
•1 of every 5 of all page views
http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/ 16

17. Facebook, Twitter, and Egyptian Youth
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18. The most important thing to know about Social
Media, and it’s often lost in the hype: it’s all about …
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19. The ‘Actions’ that determine what has to
change
Set the Link Build the
Assess Align,
diversity diversity to diversity
organization integrate and
change business change
and culture implement
strategy strategy strategy
“Why do “What are our “What are our “How can we
we need to business priorities and integrate our
change?” rationale/ who will do diversity efforts with
objectives for what?” our people and
doing diversity business
and inclusion processes?”
work?”
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20. The ‘Drivers’ which make the diversity
change process take root
Leadership
Communication and Involvement
Education and Training
Measurement and Accountability
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21. The ‘Staging’ that sequences the steps in
the diversity change process
Unfreeze Mobilize Realize Reinforce Sustain
Set the Communicate Secure wide- Underpin with Strive for
direction and build spread shift in change in continuous
confidence behavior structure and performance
Create the people improvement
desire and processes
will to change
Break with Build the Performance Embed new Push the
the past energy lift-off culture limits
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22. How can you enable Social Media in your
organization?
Project leader Plan Governance
+ +
http://www.linkedmediagroup.com/social-media-strategist/
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23. Social Media Champions
Self-identification is key
Utilize the passion and energy of people who self-identify as passionate advocates and
responsible users of internal social tools to support your ongoing initiatives
Sound familiar?
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24. Once it’s all done …
Engagement is a by-product of
communication
Diversity and Inclusion activities are
made that much richer through a social
media component
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25. 4 ½ Things We Would Like You to Think
About for the Future
1. The on-boarding and utilization of Employee’s Networks
2. Sharing of information, resources and research about
global diversity and inclusion stories, best practices,
etc.
3. Finding experts is ‘easy’, we want to find ‘influencers’ /
‘boundary spanners’ *
4. Can we achieve ‘near’ real-time business value, through
a
real-time understanding of our organization? what
processes need to be in place to support this?
* ‘Turning things, inside Klout’ Erin Arcario and David Thompson 25

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