Flavio Augusto Santiago
1 SlideShare 119 Abonné 108 Suivis
Personal Information
Entreprise/Lieu de travail
São Paulo Area, Brazil Brazil
Profession
Group Products & Marketing Manager na Sanofi Industria Farmaceutica
Secteur d’activité
Advertising / Marketing / PR
À propos
Experienced marketing professional in strategic planning and analyzing, working with local and global brands. With responsibility for the INN Generics Products Portfolio, answering for the strategy and the implementation throughout Marketing activities. Strong background in product launching, life-cycle management in key OTC categories including Cold & Flu, Pain Relief, Vitamins, Antacids and Allergy. Relevant experience in branding management with deep knowledge on branding, positioning, segmentation of new products & extensions and umbrella brand concept; Additionally, solid knowledge and experience in trade marketing and PoS strategy activities; Results-oriented, creative thinking, ...
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mdia social social media
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Personal Information
Entreprise/Lieu de travail
São Paulo Area, Brazil Brazil
Profession
Group Products & Marketing Manager na Sanofi Industria Farmaceutica
Secteur d’activité
Advertising / Marketing / PR
À propos
Experienced marketing professional in strategic planning and analyzing, working with local and global brands. With responsibility for the INN Generics Products Portfolio, answering for the strategy and the implementation throughout Marketing activities. Strong background in product launching, life-cycle management in key OTC categories including Cold & Flu, Pain Relief, Vitamins, Antacids and Allergy. Relevant experience in branding management with deep knowledge on branding, positioning, segmentation of new products & extensions and umbrella brand concept; Additionally, solid knowledge and experience in trade marketing and PoS strategy activities; Results-oriented, creative thinking, ...
Mots-clés
mdia social social media
Tout plus