Presented at the Thailand Regional Forum, a business breakfast member forum, on March 3rd, 2011 at The Bangkok Club, in Bangkok Thailand.

1. DIGITAL MARKETING:
OPPORTUNITIES AND
PITFALLS
NEWS MEDIA
Dean Outerson
Thailand Regional Forum
Thursday 3 March 2011

2. "We are living through the
largest expansion of
expressive capability in
the history of the human
race."
Clay Shirky
-
Adjunct Professor in the graduate interactive telecommunications program,
New York University
[Source: New York Times, January 15, 2007]

4. NEWS IN THE 21ST CENTURY

5. NEWS IN THE 21ST CENTURY
1) THE MEDIUM

6. NEWS IN THE 21ST CENTURY
1) THE MEDIUM
2) LIQUIFIED

7. NEWS IN THE 21ST CENTURY
1) THE MEDIUM
2) LIQUIFIED
3) OVERLOAD

8. Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8

9. Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8

10. Marshall McCluhan 1911-1980
Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8

11. Marshall McCluhan 1911-1980
“The medium is the message.”
In other words, the medium changes
society more than any message.
New technology changes behaviour and
that’s what changes society.
Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8

12. Marshall McCluhan 1911-1980
“The medium is the message.”
In other words, the medium changes
society more than any message.
New technology changes behaviour and
that’s what changes society.
“Canada is the only country in the world that
knows how to live without an identity.”
Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8

13. EGYPT’S REVOLUTION 2011
Photos by arawaby.org

14. EGYPT’S REVOLUTION 2011
Photos by arawaby.org

15. SOCIAL MEDIA
CNN.com

16. www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html

17. We are the medium....
www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html

18. We are the medium....
www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html

19. We are the medium....
January 2011
www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html

20. We are the medium....
January 2011 December 2006
www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html

21. EGYPT’S REVOLUTION 2011
Photo by unagb.files.wordpress.com

22. EGYPT’S REVOLUTION 2011
Photo by unagb.files.wordpress.com

23. GOVT RESPONSE TO PROTESTS
source: twitter.com

24. EGYPT’S REVOLUTION 2011
Graph by Arbor Networks

26. NEWS IN THE 21ST CENTURY

27. NEWS IN THE 21ST CENTURY
1) THE MEDIUM

28. NEWS IN THE 21ST CENTURY

29. NEWS IN THE 21ST CENTURY
2) LIQUIFIED

31. THE NEWS IS CONSTANTLY FLOWING...

32. THE NEWS IS CONSTANTLY FLOWING...

33. THE NEWS IS CONSTANTLY FLOWING...

34. "Twitter should be like water. It's
immediately available and instantly
useful."
Twitter CEO Dick Costolo
http://www.timeslive.co.za/opinion/columnists/article925689.ece/Twitter-should-be-like-water

37. LIKE USING A FAUCET....

38. source: mediafuturist.com

40. In other words.....

41. In other words.....

42. In other words.....
Collaboration is the key.....

44. NEWS IN THE 21ST CENTURY

45. NEWS IN THE 21ST CENTURY
1) THE MEDIUM

46. NEWS IN THE 21ST CENTURY

47. NEWS IN THE 21ST CENTURY
2) LIQUIFIED

48. NEWS IN THE 21ST CENTURY

49. NEWS IN THE 21ST CENTURY
3) OVERLOAD

52. 30 billion pieces of content shared every day.
http://www.techdigest.tv/2011/03/first_newspaper.html

53. 30 billion pieces of content shared every day.
http://www.techdigest.tv/2011/03/first_newspaper.html

54. 30 billion pieces of content shared every day.
http://www.techdigest.tv/2011/03/first_newspaper.html
95 million tweets every day.
http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/

55. 30 billion pieces of content shared every day.
http://www.techdigest.tv/2011/03/first_newspaper.html
95 million tweets every day.
http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/
Blogs

56. 30 billion pieces of content shared every day.
http://www.techdigest.tv/2011/03/first_newspaper.html
95 million tweets every day.
http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/
Blogs
156 million public blogs.http://en.wikipedia.org/wiki/Blog

59. LIKE USING A FAUCET....

61. Or is it like this...?

62. Or is it like this...?

64. NEWS IN THE 21ST CENTURY

65. NEWS IN THE 21ST CENTURY
1) THE MEDIUM

66. NEWS IN THE 21ST CENTURY
1) THE MEDIUM
2) LIQUIFIED

67. NEWS IN THE 21ST CENTURY
1) THE MEDIUM
2) LIQUIFIED
3) OVERLOAD

68. NEWS IN THE 21ST CENTURY
1) THE MEDIUM
2) LIQUIFIED
3) OVERLOAD
4) THE WAY FORWARD...

69. OliverWyman.com
Source: movie “Sneakers” / http://etechplace.org/clough/

70. “A whole generation of consumers has grown up
‘digitally’, never embracing print as a medium…”
OliverWyman.com
Source: movie “Sneakers” / http://etechplace.org/clough/

71. IS THIS THE FUTURE OF
NEWS?
Source: inc.com

72. Or this...?
RUPERT MURDOCH’S IPAD ONLY DAILY
PUBLICATION

74. FIRST NEWSPAPER...

75. FIRST NEWSPAPER...

76. FIRST NEWSPAPER...
...published exclusively on Facebook.

79. 1994

80. 1994

81. 1994 2007

82. 1994 2007

83. 1994 2007
2011

85. KEY WORDS

86. KEY WORDS
Collaboration

87. KEY WORDS
Collaboration
Cross-platform

88. KEY WORDS
Collaboration
Cross-platform
Share

89. KEY WORDS
Collaboration
Cross-platform
Share Content

90. KEY WORDS
Collaboration
Cross-platform
Share Content
On Demand

91. KEY WORDS
Collaboration
Cross-platform
Share Content
Mobile
On Demand

92. KEY WORDS
Collaboration
Cross-platform
Share Content
Mobile
On Demand
Link

93. KEY WORDS
Collaboration
Cross-platform
Share Content
Mobile
On Demand
Link
Battery Life!!

95. “Mere adaptive tactics won’t save the
traditional news industry in their
multi-front war against disruptive
technologies.

96. “Mere adaptive tactics won’t save the
traditional news industry in their
multi-front war against disruptive
technologies.
Some radical re-engineering is needed.”
Frederic Filloux - MondayNote.com

97. “Mere adaptive tactics won’t save the
traditional news industry in their
multi-front war against disruptive
technologies.
Some radical re-engineering is needed.”
Frederic Filloux - MondayNote.com

99. The End

100. The End

101. The End
about.me/deanouterson