Digital Marketing: Opportunities and Pitfalls - News Media
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Presented at the Thailand Regional Forum, a business breakfast member forum, on March 3rd, 2011 at The Bangkok Club, in Bangkok Thailand.
!["We are living through the
largest expansion of
expressive capability in
the history of the human
race."
Clay Shirky
-
Adjunct Professor in the graduate interactive telecommunications program,
New York University
[Source: New York Times, January 15, 2007]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Digital Marketing: Opportunities and Pitfalls - News Media
- 1. DIGITAL MARKETING: OPPORTUNITIES AND PITFALLS NEWS MEDIA Dean Outerson Thailand Regional Forum Thursday 3 March 2011
- 2. "We are living through the largest expansion of expressive capability in the history of the human race." Clay Shirky - Adjunct Professor in the graduate interactive telecommunications program, New York University [Source: New York Times, January 15, 2007]
- 4. NEWS IN THE 21ST CENTURY
- 5. NEWS IN THE 21ST CENTURY 1) THE MEDIUM
- 6. NEWS IN THE 21ST CENTURY 1) THE MEDIUM 2) LIQUIFIED
- 7. NEWS IN THE 21ST CENTURY 1) THE MEDIUM 2) LIQUIFIED 3) OVERLOAD
- 10. Marshall McCluhan 1911-1980 Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
- 11. Marshall McCluhan 1911-1980 “The medium is the message.” In other words, the medium changes society more than any message. New technology changes behaviour and that’s what changes society. Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
- 12. Marshall McCluhan 1911-1980 “The medium is the message.” In other words, the medium changes society more than any message. New technology changes behaviour and that’s what changes society. “Canada is the only country in the world that knows how to live without an identity.” Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
- 13. EGYPT’S REVOLUTION 2011 Photos by arawaby.org
- 14. EGYPT’S REVOLUTION 2011 Photos by arawaby.org
- 15. SOCIAL MEDIA CNN.com
- 16. www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
- 17. We are the medium.... www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
- 18. We are the medium.... www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
- 19. We are the medium.... January 2011 www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
- 20. We are the medium.... January 2011 December 2006 www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
- 21. EGYPT’S REVOLUTION 2011 Photo by unagb.files.wordpress.com
- 22. EGYPT’S REVOLUTION 2011 Photo by unagb.files.wordpress.com
- 23. GOVT RESPONSE TO PROTESTS source: twitter.com
- 24. EGYPT’S REVOLUTION 2011 Graph by Arbor Networks
- 26. NEWS IN THE 21ST CENTURY
- 27. NEWS IN THE 21ST CENTURY 1) THE MEDIUM
- 28. NEWS IN THE 21ST CENTURY
- 29. NEWS IN THE 21ST CENTURY 2) LIQUIFIED
- 31. THE NEWS IS CONSTANTLY FLOWING...
- 32. THE NEWS IS CONSTANTLY FLOWING...
- 33. THE NEWS IS CONSTANTLY FLOWING...
- 34. "Twitter should be like water. It's immediately available and instantly useful." Twitter CEO Dick Costolo http://www.timeslive.co.za/opinion/columnists/article925689.ece/Twitter-should-be-like-water
- 37. LIKE USING A FAUCET....
- 42. In other words..... Collaboration is the key.....
- 44. NEWS IN THE 21ST CENTURY
- 45. NEWS IN THE 21ST CENTURY 1) THE MEDIUM
- 46. NEWS IN THE 21ST CENTURY
- 47. NEWS IN THE 21ST CENTURY 2) LIQUIFIED
- 48. NEWS IN THE 21ST CENTURY
- 49. NEWS IN THE 21ST CENTURY 3) OVERLOAD
- 52. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html
- 53. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html
- 54. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/
- 55. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/ Blogs
- 56. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/ Blogs 156 million public blogs.http://en.wikipedia.org/wiki/Blog
- 59. LIKE USING A FAUCET....
- 61. Or is it like this...?
- 62. Or is it like this...?
- 64. NEWS IN THE 21ST CENTURY
- 65. NEWS IN THE 21ST CENTURY 1) THE MEDIUM
- 66. NEWS IN THE 21ST CENTURY 1) THE MEDIUM 2) LIQUIFIED
- 67. NEWS IN THE 21ST CENTURY 1) THE MEDIUM 2) LIQUIFIED 3) OVERLOAD
- 68. NEWS IN THE 21ST CENTURY 1) THE MEDIUM 2) LIQUIFIED 3) OVERLOAD 4) THE WAY FORWARD...
- 69. OliverWyman.com Source: movie “Sneakers” / http://etechplace.org/clough/
- 70. “A whole generation of consumers has grown up ‘digitally’, never embracing print as a medium…” OliverWyman.com Source: movie “Sneakers” / http://etechplace.org/clough/
- 71. IS THIS THE FUTURE OF NEWS? Source: inc.com
- 72. Or this...? RUPERT MURDOCH’S IPAD ONLY DAILY PUBLICATION
- 76. FIRST NEWSPAPER... ...published exclusively on Facebook.
- 79. 1994
- 80. 1994
- 81. 1994 2007
- 82. 1994 2007
- 83. 1994 2007 2011
- 85. KEY WORDS
- 87. KEY WORDS Collaboration Cross-platform
- 88. KEY WORDS Collaboration Cross-platform Share
- 89. KEY WORDS Collaboration Cross-platform Share Content
- 90. KEY WORDS Collaboration Cross-platform Share Content On Demand
- 91. KEY WORDS Collaboration Cross-platform Share Content Mobile On Demand
- 92. KEY WORDS Collaboration Cross-platform Share Content Mobile On Demand Link
- 93. KEY WORDS Collaboration Cross-platform Share Content Mobile On Demand Link Battery Life!!
- 95. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies.
- 96. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies. Some radical re-engineering is needed.” Frederic Filloux - MondayNote.com
- 97. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies. Some radical re-engineering is needed.” Frederic Filloux - MondayNote.com
- 99. The End
- 100. The End
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