How to Get Started in Social Media for Art League City
The Industrial Marketing Revolution
1.
2. • No long-term strategy or plan
• Reactionary – not
pro-active
• Never enough time
• Not able to keep up with new
marketing technology
• Inadequate marketing budget
• The old methods aren’t
providing the same results
anymore
3.
4. • Better value for your marketing
spend: you pay only for the services
you use
• Technical expertise in the latest
marketing technologies
• Experts at planning, strategy, and
execution for both Outbound &
Inbound Marketing
• Flawless project management and
implementation
• We make it happen while you do
what you do best: service your
customers
5. The The
Old New
Way Way
Print or Digital Ads Blogs
Editorial in Technical Papers, GOAL
Trade Publications White Papers Help
Trade Shows Ongoing Off-SiteSearch customers
Engine Optimization (SEO) FIND YOU
Listings in Social Media Marketing based on
Directories (SMM): LinkedIn, Twitter, how they
Google+, Facebook are
Mailers Email Marketing With searching
Dedicated Landing Pages for
Brochures YouTube Videos products
and
Cold Calling / Networking Webinars solutions.
It’s about creating the optimal, integrated mix.
6. GlobalSpec 2012 Survey:
Social Media Use in the
Industrial Sector
• Survey conducted on entire
DB of nearly 8 million
registered users (worldwide)
comprised of
engineering, technical, manuf
acturing & industrial
professionals
• 49% of respondents hold
engineering positions:
design, consulting, process, an
d production
• 87% of respondents are
involved in the purchase of
equipment, components and
services
7. GlobalSpec 2012 Survey:
Social Media Use in the
Industrial Sector
“If your target audience is
industrial professionals, you’ll
want to develop a social media
presence, if you haven’t done so
already,” said Chris Chariton,
senior vice president for
GlobalSpec. “Industrial
professionals are adopting social
media channels in increasing
numbers and spending more time
on these platforms for work-
related tasks. However social
media should never replace
established marketing initiatives;
these efforts should complement
one another.”
8.
9. 1. Website (foundation)
2. Keyword Research
3. Content Plan
4. Disseminate Content
5. Online searches will:
– Drive traffic to website
– Generate phone calls
6. Our team MEASURES,
ANALYZES and
IMPROVES
10. Content Development (Videos,
Podcasts, Webinars, White Papers,
Technical Articles, Ads, P/R,
Marketing Lit, Trade Show Displays)
Program Metrics Phone Tracking
Analysis and
Reporting
Website
Email Marketing Blogging
Social Media Search Engine
Marketing (SMM) Optimization (SEO)
11.
12.
13. In less than two months:
• June 2012: 69% increase in website traffic
• June 2012: 577 visitors to the site, 41 referrals from
social media sites
• Two requests from trade publications for editorial
• Eight inquiries from new customers
• Five RFQ's
• One new customer / sale
BouldenCompany.com
14. • Established process for content updates
• Established corporate SM policy
• June 2012 - 1,206 visitors to the site, 162
referrals from social media sites
• June 2012 - 11 job applicants from SM postings
• 3 new customer inquiries
AMTS.com
