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What it means to be an Internet of Things startup
1. What
does
it
means
to
be
an
iot
startup?
Alexandra Deschamps-Sonsino
@iotwatch
alex@goodnightlamp.com
2. Tinker London
2007-2010
Good Night Lamp
March 2012
First UK distributor
of the Arduino
R&D projects for corporates
A family of
internet-connected
lamps.
IDII
2004-2006
3. #iot
The internet of things can be loosely
defined as:
1. what happens when we
embed connectivity in everyday objects.
2. what happens when those objects
are designed with an understanding
of the affordances of the web.
4. #iot
&
startups
There
are
2
ways
of
reading
the
current
situation.
7. the
shape
of
the
conversation
Hardware
(open/closed)
Connectivity
(wifi, zigbee/radio,
GSM)
Battery life
Standards
Privacy
Security
Insert
startups
here
10. Kickstarter-‐addicts
Crowd-funding is being used to test the
techno-centric early-adopters.
Repeatedly.
A mix of agencies & industrial designers
who have been around the block.