(May 2005) A survey of online use and education. The challenges and opportunities that online classed can provide even for physical campus-based institutions.

1. Navigating Fast Waters: A Survey of Online Education Devendra Shrikhande Director of Web Communications Northwest College Northwest College © 2005 WyDEC Conference 2005

2. Overview « Internet by the numbers. « Online education by the numbers. « Changing nature of the Web. « Connections between online education and career skills. Please interrupt for questions and discussion ! Northwest College © 2005 WyDEC Conference 2005

3. The fine print….. Opinions to prompt a different perspective on the web and initiate discussion Northwest College © 2005 WyDEC Conference 2005

4. 2005 WyDEC Online Registration Form We used an online registration form. « What did you think of it? « Was it easy to use? « Advantages? « Disadvantages? Northwest College © 2005 WyDEC Conference 2005

5. Everybody is doing it Worldwide Internet Population 2004 : 934 million 2005 : 1.07 billion 2006 : 1.21 billion 2007 : 1.35 billion Northwest College © 2005 WyDEC Conference 2005 A

6. Not the Da Vinci Code or the Fibonacci Sequence What do the following numbers represent? 38 13 4 Northwest College © 2005 WyDEC Conference 2005 B

7. Americans Online 38 Years it took radio to attract an audience of 50 million Americans. 13 Years it took television to attract an audience of 50 million Americans. 4 Years it took the Web to attract an audience of 50 million Americans. Northwest College © 2005 WyDEC Conference 2005 B

8. America By the Numbers As of March 2005 « 135 million American adults use the Internet. That is 67% of those that are 18 and older. « 59 million Americans have high-speed connections at home. That is just over 50% of home users. As of Fall 2004 « 87% of teens (ages 12-17) are online. Northwest College © 2005 WyDEC Conference 2005 B

9. Average Web Usage U.S. – August 2004 Northwest College © 2005 WyDEC Conference 2005 C 00:01:02 00:00:54 Duration of a Web Page Visited 78:22:36 27: 05:22 PC Time Per Person 104 54 Number of Domains Visited Per Person 67 32 Number of Visits Per Person Work Home

10. How are you using the Web? Northwest College © 2005 WyDEC Conference 2005

11. A Day in the Life of America (Online) On a typical day « 71 million used email – 9x the postal system « 41 million used search engines – 10x public library « 40 million got the news – 0.5x television; 0.75x newspapers « 30 million checked the weather « 16 million did online banking – 5x visited a bank « 15 million exchanged instant messages « 9-10 million got important medical information – 3x doctor visit « 4 million googled somebody they were about to meet. « 1 million took an online class/genealogy research /arranged a date Northwest College © 2005 WyDEC Conference 2005 B

12. Student Population Projections Northwest College © 2005 WyDEC Conference 2005 D 11 percent increase from 2000 19 percent increase from 2000 5.0 5.8 1990 6.3 5.7 2-Year Schools 7.2 6.1 4-Year Schools 2012 2000

13. Online Education Student Population Northwest College © 2005 WyDEC Conference 2005 « Fall 2003: Over 1.9 million students online « Associates degree institutions cover about half of all students taking at least one course online . Masters > Doctoral Research > Specialized > Baccalaureate « Fall 2004 (projections): Cross 2.6 million E

14. Getting (some) satisfaction Northwest College © 2005 WyDEC Conference 2005 Wide agreement among academic leaders of schools offering online education that online students are as happy as face-to-face Classes Approximate percentages. « Over 95% of public institutions believe students are at least as satisfied (45% Agree & 40% Neutral) « At Associates level, around 95% feel they reach the mark (even split between neutral and agree) E

15. Online On The Map Northwest College © 2005 WyDEC Conference 2005 Most schools believe online education is important, and critical to their institution’s long term strategy. Approximate percentages. « Over 96% of public institutions agreed or neutral to online education as a part of their long-term strategy. (65% Agree & 40% Neutral) « At Associates level, around 93% believed online courses to be a part of their long-term strategy. (67% Agree & 26% Neutral) E

16. The Changing Web As a Business Phenomenon E-commerce E-business Web business Northwest College © 2005 WyDEC Conference 2005 J

17. The Phases of Business The Web now has a ubiquitous presence in business. Commerce & Transactions Processes & Ideas Northwest College © 2005 WyDEC Conference 2005 J

18. The Changing Web As a Communications Phenomenon From Business to Social Amazon Friendster Northwest College © 2005 WyDEC Conference 2005

19. The Changing Web Phases of Communication — I Content Delivery Unidirectional communication between site and audience units. Static Sites/ Brochureware Website Northwest College © 2005 WyDEC Conference 2005

20. The Changing Web Phases of Communication — II Interactivity Bi-directional communication between site and audience unit. Each audience unit interacts individually with the site. Dynamic Sites/database driven Website Northwest College © 2005 WyDEC Conference 2005

21. The Changing Web Phases of Communication — III Community Multi-directional communication between site and audience units. Audience units and site interact with each other and among themselves. Website Northwest College © 2005 WyDEC Conference 2005

22. The Social Life Online From an economic, social or civic context: « 79 million participated in online support groups. « 75 million used the internet in the last election for information. « 48 million used the email for spiritual/religious discussion. « 38 million emailed the government to influence policy decisions. « 15 million made online donations to religious organizations. « 7 million made political donations. And: « 6-9 million posted or shared information through content systems. « 5-8 million swapped music and movie files. « 3 million rated a product/person or a service. Northwest College © 2005 WyDEC Conference 2005 B

23. Millennials Quite often the primary target audience People born in the 1980s and 90s Northwest College © 2005 WyDEC Conference 2005 K

25. Quantity is Not Quality Northwest College © 2005 WyDEC Conference 2005 With all this activity on the Internet, it is surprising to learn: . « Teens are not as Web-savvy as we think them to be. « Irrespective of the Internet and IM, employers still give college students bad grades for their communication skills .

26. Teens & Web Usability Northwest College © 2005 WyDEC Conference 2005 « A majority of teens are not technowizards. « The drawbacks of: 1- Insufficient reading skills 2- Less sophisticated research strategies 3- Dramatically lower patience level F

27. Improving Web Usability For Teens Northwest College © 2005 WyDEC Conference 2005 « While cool looking graphics help, pay more attention to relatively modest, clean design . Boring is the kiss of death so: « Reduce the volume of reading. Avoid dense content . « Avoid tiny fonts. « Improve online interactivity . Not superficial multimedia, but: - Online quizzes - Feedback or question forms - Voting - Sharing content – pictures or stories. - Forums or message boards F

28. Sometimes There is a Wrong Answer Good communication skills was the most common skill lacking in college job candidates Northwest College © 2005 WyDEC Conference 2005 MBA Student Job Interview: Q: Describe your ideal job? A: I don’t know. I haven’t found it yet. G

29. An Over-connected World Due to IM, email and the Internet: « Candidates cannot create formal communications . « Candidates find communicating in teams difficult . Northwest College © 2005 WyDEC Conference 2005 G

30. ..And This Is Where Online Education Can Help Northwest College © 2005 WyDEC Conference 2005

31. Who Does This Describe? « Self-motivated and self-disciplined « Not afraid of doing things on the computer « E nlist support from people when needed « Organize and schedule work – manage time « Participate in group efforts « Maintain open communication « Willing to share experiences and listen « Takes time to think and articulate clearly Northwest College © 2005 WyDEC Conference 2005 H

32. A Successful Online Student? & An Ideal Contemporary Employee? Northwest College © 2005 WyDEC Conference 2005

33. The global teams of today demand players who are efficient , collaborative , and can articulate themselves clearly . An online class environment can help students get there. Northwest College © 2005 WyDEC Conference 2005 I

34. Thank You! And ??? Northwest College © 2005 WyDEC Conference 2005