3 lesson from Startups of DeSmart.

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Build fast, sell faster and conquer the
world - 3 lessons from our startups
Wolves Summit
14 - 16 April 2015 - Gdynia

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Who am I and
why am I here?
desmart.com/who

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Me
Damian Winkowski
New Business Manager
An ex-Googler, fan of technologies, that shape
the future of marketing and sales. Responsible
for building strong relationships with existing and
new customers. Social geek with a strong need
to meet new interesting people.

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Me
Sales Hero

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The Team
Full DeTeam on desmart.com/who

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Our Startups
renuval.com

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Our Startups
conventica.com

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Our Startups
UXPin.com

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Startup of Our Client
fooder.pl source: fooder.pl

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3 stories. no BIG
DEAL
desmart.com/who

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1st story: JustProto
changes to UXPin
desmart.com/who

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The Story Begins In 2008

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Content Marketing

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Content Marketing

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In the Meantime
source: uxpin.
com/blog

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Together We Are Stronger!
source: uxpin.
com/blog

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Team
Marcin Treder
CEO of UXPin, the pirate
Design enthusiast that literally lives for creating
the best user experience possible. After years
working as a UX Designer and UX Manager he
focused on his own start-up UXPin that provides
tools for UX Designers all over the world. UXPin
tools are used by designers in companies like
Google, Apple, Microsoft, IBM, Salesforce.
source: uxpin.
com/blog

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Results
⇁ almost 30 people on the board (office in Gdynia and
Silicon Valley)
⇁ 2 investment rounds (250 K USD + 1,5 M USD)
⇁ over 4000 paying customers
⇁ mentioned on magazines like Smashing Magazine

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Our Lessons
⇁ no matter how good is your software, without the
right people on the board you won’t be successful.
⇁ choose team member wisely and make sure they are
willing to work hard on the product.
⇁ CEO has to be a passionate person about the topic
related to your startup

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Lesson nr 1: Always have right people
on board (they feel the market)

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2nd story: Let’s build an
app for event managers

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The Story Begins In 2012
GCB Event

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What Do They Need?
source: perceptionvsfact.com

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What Do They Need?

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What Did We Created?

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In The Meantime

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Lesson nr 2: Find the client first,
then build the product
desmart.com/who

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3rd story: Advertising? No
thanks, let’s use community!

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The Story Begins In 2013
source: iconaris.com
source: www.ztkruszwica.pl/

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What Do We Need To Build?
source: www.changefood.org/source: http://wikigag.com/

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How To Start Such Project?
Using uxpin.com we have created
simple clickable mockups so the
client could see, how the final
product will look like.

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What Did We Created?
Full case: http://www.slideshare.net/DeSmart/case-study-fooder

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Any Results?
⇁ 32 146 registered users (01.03.2015)
⇁ 213 856 recipes so far
⇁ 1 500 recipes added daily
⇁ product developed in AGILE (flexible changes)

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Lesson nr 3: use community
instead of advertising (add value)

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Read more about us on
desmart.com/blog

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See you!