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Social Network Analysis and 
Social Presence 
Dragan Gašević 
@dgasevic
What shapes 
network positions?
Social presence 
“ability to project themselves socially and emotionally, 
as “real” people 
(i.e., their full personality), through 
the medium of communication being used” 
Garrison, D. R., Anderson, T., Archer. W. (1999), Critical inquiry in a text-based environment: Computer 
conferencing in higher education. The Internet and Higher Education, 2(2–3),87–105.
Social presence 
Affectivity and expression of emotions 
Interactivity and open communication 
Cohesiveness 
Garrison, D. R., Anderson, T., Archer. W. (1999), Critical inquiry in a text-based environment: Computer conferencing in 
higher education. The Internet and Higher Education, 2(2–3),87–105.
Social presence categories 
Garrison, D. R., Anderson, T., Archer. W. (2014), Critical inquiry in a text-based environment: Computer conferencing in 
higher education. The Internet and Higher Education, 2(2–3),87–105, 1999.
What is the association between 
network position and 
social presence? 
Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social 
network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on 
Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
Study 
Fully online master’s course (N=81) in 
software engineering 
Manual coding of discussion messages with 
social presence indicators 
Networks from discussion boards 
Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social 
network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on 
Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
Association of social presence and 
network centrality 
Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social 
network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on 
Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
Teaching presence 
facilitates the development of 
network centrality 
by guiding students to 
establish social presence

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Social network analysis and social presence

  • 1. Social Network Analysis and Social Presence Dragan Gašević @dgasevic
  • 2. What shapes network positions?
  • 3.
  • 4. Social presence “ability to project themselves socially and emotionally, as “real” people (i.e., their full personality), through the medium of communication being used” Garrison, D. R., Anderson, T., Archer. W. (1999), Critical inquiry in a text-based environment: Computer conferencing in higher education. The Internet and Higher Education, 2(2–3),87–105.
  • 5. Social presence Affectivity and expression of emotions Interactivity and open communication Cohesiveness Garrison, D. R., Anderson, T., Archer. W. (1999), Critical inquiry in a text-based environment: Computer conferencing in higher education. The Internet and Higher Education, 2(2–3),87–105.
  • 6. Social presence categories Garrison, D. R., Anderson, T., Archer. W. (2014), Critical inquiry in a text-based environment: Computer conferencing in higher education. The Internet and Higher Education, 2(2–3),87–105, 1999.
  • 7. What is the association between network position and social presence? Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
  • 8. Study Fully online master’s course (N=81) in software engineering Manual coding of discussion messages with social presence indicators Networks from discussion boards Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
  • 9. Association of social presence and network centrality Kovanović, V., Joksimović, S., Gašević, D., Hatala, M., “What is the source of social capital? The association between social network position and social presence in communities of inquiry,” In Proceedings of 7th International Conference on Educational Data Mining –Workshops, London, UK, 2014, http://ceur-ws.org/Vol-1183/gedm_paper03.pdf
  • 10. Teaching presence facilitates the development of network centrality by guiding students to establish social presence