Sensory marketing uses techniques that appeal to consumers' senses like sight, sound, smell, taste and touch to influence their feelings and behaviors. It evolved from visual branding in the 1950s-1970s to also incorporate auditory, olfactory, gustative and tactile elements. Dan Hill's 10 rules for effective sensory marketing include keeping messages simple, relevant, hopeful, believable, and memorable while being sensitive to differences in how genders perceive sensory cues.

1. Sensory Marketing

2. Definition
Sensory marketing: Marketing techniques
that aim to seduce the consumer by using
his senses to influence his feelings and
behaviour.
---------AMA

3. Evolution of Sensory Marketing
1950s 1970s

6. Visual Branding
Logos
Corporate colors
Characters
Graphical tools
Look /Appearance

7. Auditory
Brand Identity.
Emotions

8. Olfactory
Aroma & Persuasion
Direct Sense

9. Gustative
Food and beverage brands

10. Tactile
Material
Surface
Form
Temperature
Weight

15. 10 Rules
Dan Hill, Sensory Logic
• Simple
• Relevant
• Sell hope
• Believable
• Memorable
• Keep it close to home
• Sensory Bandwidth
• Focus on faces
• Don’t lead with price
• Be sensitive to the gender gap

22. THANK YOU