Sensory Marketing: Marketing Techniques That Seduce Consumers Using Their Senses
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Sensory marketing uses techniques that appeal to consumers' senses like sight, sound, smell, taste and touch to influence their feelings and behaviors. It evolved from visual branding in the 1950s-1970s to also incorporate auditory, olfactory, gustative and tactile elements. Dan Hill's 10 rules for effective sensory marketing include keeping messages simple, relevant, hopeful, believable, and memorable while being sensitive to differences in how genders perceive sensory cues.
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Sensory Marketing: Marketing Techniques That Seduce Consumers Using Their Senses
- 2. Definition Sensory marketing: Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour. ---------AMA
- 3. Evolution of Sensory Marketing 1950s 1970s
- 6. Visual Branding Logos Corporate colors Characters Graphical tools Look /Appearance
- 8. Olfactory Aroma & Persuasion Direct Sense
- 9. Gustative Food and beverage brands
- 15. 10 Rules Dan Hill, Sensory Logic • Simple • Relevant • Sell hope • Believable • Memorable • Keep it close to home • Sensory Bandwidth • Focus on faces • Don’t lead with price • Be sensitive to the gender gap
- 22. THANK YOU