1. Report to MCNNovember 2009Douglas HegleyThe Metropolitan Museum of Art

2. American Association of Museums (AAM) http://www.aam-us.org/ Founded 1906 Membership across entire scope of museums that includes more than: 15,000 individual museum professionals and volunteers 3,000 institutions 300 corporate members. Helps to develop standards and best practices, gather and share knowledge, and provide advocacy for the entire museum community Every type of museum is represented including art, history, science, military and maritime, and youth museums, as well as aquariums, zoos, botanical gardens, arboretums, historic sites, and science and technology centers.

3. 2009 Annual Meeting Theme: “The Museum Experiment” “Museums are unfinished, ever-changing. We continue to learn along with our visitors, our communities and society. Museums are a grand and continuous experiment in educating, engaging and inspiring people of every age and background” “ …Experimentation, innovation, and risk-taking” help museums to remain “ … relevant, responsive and real.”

4. spark

5. Annual Meeting Brings together thousands of museum professionals and colleagues for: Informative sessions Networking opportunities Inspiring keynote and “thought leader” speakers A massive vendor expo Numerous committee and business meetings A popular “Career Café”

6. Annual Meeting Sessions Hundreds of sessions with topic that range across the spectrum of museum interests from construction projects and institutional administration through technology and innovation including exhibition design and collections care to new challenges and much more

7. Annual Meeting Attendees AAM Members and Annual Meeting attendees span the range of museum occupations: directors, curators, registrars, educators, exhibit designers, public relations officers, development officers, security managers, trustees and volunteers Over 6,000 people attended the 2009 Annual Meeting in Philadelphia From all levels of experience, all age groups, all interests

8. Annual Meeting Tracks Sessions identified by themes, including: Administration CEO/Director Collections Stewardship Emerging Museum Professional Board Trustee Diversity Technology Small Museums Attendees are welcome to go to any presentation that suits them

9. Annual Meeting Highlights Inspiring presentations, including Ford Bell President of AAM AAM “Book Club” session, featuring in-depth panel discussion with the authors Dialogues (both in-session and during networking events) about social networking technologies and their use and implications for museums Imaginative and unusually-formatted presentations

10. Museo-Jeopardy: Are you Smarter than a Museum Technologist? Using familiar game show format to explore new directions in museum-relevant technology Session themes: “Learning with laughter” Social media tools & how to make them effective. Particular questions about how to facilitate the relationship between IT and PR within an organization. Session Chair: Douglas Hegley Panelists: Nik Honeysett, Nancy Proctor, John Gordy

11. MUSE Awards Created by the Media and Technology SPC 20th anniversary 62 judges, 250 applicants, 47 winners 2009 MUSE Awards at MAT SPC

12. 2009 MUSE Awards Categories and Gold Medal winners: Audio and Visual Tours: GOLDMauerGuide/Berlin Wall Guide (Antenna Audio) Community: GOLD Total Solar Eclipse: Live from China (The Exploratorium) Games: GOLD Waltee’s Quest: The Case of the Lost Art (The Walters Art Museum) Interactive Kiosks: GOLD Grammy Museum Interactives Interpretive Interactive Installations: GOLD Green Community Interactives (Nat’l Bldg Mus.) Multimedia Installations: GOLD Patriots Hall of Fame Pylons (The Hall at Patriot Place) Online Presence: GOLD ArtBabble (Indianapolis Museum of Art) Podcasts: GOLD General Collection Podcasts for George Eastman House Public Relations & Development: GOLD Road Trip: The Giant Artichoke (San Jose Mus. Of Art) Teaching and Outreach: GOLD Flashpoint: 1908-2008, Springfield Illinois Race Riot (Abraham Lincoln Presidential Library and Museum) Video: GOLD Fritz Scholder: Indian/Not Indian (Smithsonian National Museum of the American Indian) Jim Blackaby Ingenuity Award: Flashpoint: 1908-2008, Springfield Illinois Race Riot

13. NMC Horizon Report for Museums New Media Consortium Final publication still in process, early info release: 1 year Collection Management Systems, Digital Asset Management Systems, Content Management Systems Mobile Devices 2-3 years Geolocation Alternative Interaction Devices 4-5 years Open Content / Open Educational Resources Multi-language Capabilities http://horizon.nmc.org/museum/Main_Page

14. Annual Meeting Suggestions Post-meeting summary and report Published online Indexed and searchable

15. Annual Meeting Backchannel Blog Twitter Discussion Forum Website

16. Annual Meeting Value Comprehensive Overwhelming? To make it valuable, you must seize the day

17. Standing Professional Committees 13 SPCs represent specific disciplines within the museum community Including: EdCom: Committee on Education MAT: Media and Technology PRAM: PR and Marketing And more … SPCs offer an excellent way to get involved, learn more, share knowledge, drive innovation SPCs endorse sessions at Annual Meeting

18. 2010 AAM Annual Meeting Theme: Museums without Borders http://www.aam-us.org/am10/