Coffee Shop Manager at Coffee Fest Seattle

Coffee Shop Manager at
Coffee Fest Seattle
CoffeeFest Seattle 2013
www.coffeeshopmanager.com

Agenda
• Business Update
• Software Development Projects
• Integrations & Add Ons
• Support & Service

Coffee Shop Manager News
• 1 year + since GRS acquisition
• CSM users are 26% of the GRS
customer base
• We are growing users regularly
• We’ve retained nearly all CSM
personnel
• Fully integrated into GRS systems

Product News
• Version 3
• Tablets
• Version 3 HQ
• Integrated Products
• Newest - Thr!ve for Coffee

Version 3
Version 3 - software upgrade is
included in your support subscription!
Service fees may apply to assist with
the upgrade & data transfer.

Photos On Buttons
• Choose Clip Art
• OR take a photo
CoffeeFest 2013

Multiple Builder Screens
• Unlimited # of
“Espresso” builder
screens for other
items
CoffeeFest 2013

Expanded Tabs & Buttons
Design your screen how
you want it with multiple
tabs & layout options
CoffeeFest 2013

Time Based Menus
Different menus for
breakfast, lunch, happy
hour, etc.
Screen shot goes here.
CoffeeFest 2013

Item Prompts / Prompt Designer
Much easier to set up
prompts & use graphics
CoffeeFest 2013

Improved Card System
Purchase multiple new
cards with your order.
Combine accounts easily.
Charge a tip to account
regardless of tender type.
CoffeeFest 2013

Promotional System
Get creative with “Buy X
Get Y” promotions!
Screen shot goes here.
CoffeeFest 2013

Enhanced Discounts & Coupons
Set up discounts with
time frames.
Assign discounts to
coupons
Better coupon tracking –
separate discounts vs.
coupons.
Print coupons on
receipts
CoffeeFest 2013

Role Based Employee Security
Assign roles or individual
employee permissions.
CoffeeFest 2013

Staff Center
Keep employees in the
know with:
• Scheduling,
•Store email,
•Message of the Day
• Upsell promotions.
•My Tips
•Top Customers
CoffeeFest 2013

Employee Scheduling
Simplified Scheduling
Schedule enforcement
Request days off
CoffeeFest 2013

Employee Tasks
Set up recurring tasks and
assign them to roles
CoffeeFest 2013

Expanded Inventory System
Inventory may now be
tracked in greater
detail, with Size, Color
and Style capacity.
Unlimited Price Levels
allow you to create
special price break levels
for certain customers
such as Wholesale or
Club members.
CoffeeFest 2013

Expanded Recipe Level Inventory
The Recipe system has
been expanded to cover
exact tracking of
products, including Milk
and Coffee consumption
that changes on the
fly to cover regular or
decaf, whole or skim.
Recipe ingredients
automatically convert to
whatever units they are
stored in, including
metric system.
CoffeeFest 2013

Purchase Orders
Assists the store owner in
determining which items
are low in inventory to
allow accurate and timely
ordering them from the
appropriate vendor. PO
Receipts help move the
order quickly into the on
hand totals of the
inventory system.
CoffeeFest 2013

Intuitive Reporting
Reporting makes it easier
to enter the dates for
your reporting period
such as the week, month
or shift and then retain
those settings as you
work with various
reports. Reports may be
quickly exported to
PDF, Excel or Word
documents.
CoffeeFest 2013

Tablet Support: Microsoft Surface
• On your front counter
• Save Space
• Cost less
• Mobile order taking
• Mix & Match with
traditional stations
• Available now!
• Microsoft Surface Pro
CoffeeFest 2013

Version 3 HQ
• Hosted at your site (not web-based)
• View individual store reports centrally
• Maintain items, prices, menus & system
settings
• Maintain central employee data
Multi-Store Gift & Loyalty
• Hosted at our secure data center
• Pre-paid accounts & gift cards shared across stores
• “In-store” loyalty rewards shared across stores
CoffeeFest 2013

Loyalty Marketing Integration
• CSM Integrates with
SalesBuilder – a fully
automated marketing
solution!
• Add power to your
loyalty program –
communicate with
customers via e-mail
or SMS to get them
back more often
CoffeeFest 2013

Loyalty Program Goals
• Increase customer frequency
• Increase ticket averages
• Turn 1 time visitors into regulars
• Increase customer satisfaction
• Increase customer referrals
CoffeeFest 2013

Turning 1st Time Visits
Into Loyal Customers
Get a free drink upsize if you join our loyalty program
today, and we’ll e-mail you a coupon for a free latte
with purchase on your next visit
Chance that a 1st time customer has
of becoming a long-term profitable
customer
30%
Source: Loyalty Magic
Chance of becoming a long-term
profitable customer IF they
purchase 3 times quickly
67%
CoffeeFest 2013

SalesBuilder Effect on Repeat Visits:
Loyalty customers are 3x more likely
than non loyalty to visit more than
once in the 3 months after sign up.
3x
Loyalty customers are 7x more likely
than non loyalty to visit more than
twice in the 3 months after sign up.
7x
CoffeeFest 2013

CoffeeFest 2013
Loyalty : Communications
Communication opens the door to:
• Make customers feel like part of your community
• Remind customers of details of the rewards program
• Share details about your products / shop / philosophy
• Surprise customers with extra incentives
• Bring new customers back with a welcome offer
• Revive lost customers
Wish to receive emails as part of
the rewards program with offers for
items they have ordered
69%
This is how SalesBuilder boosts your
traditional in-store loyalty program!

Text Message Marketing
CoffeeFest 2013
Source:
http://contentmarketinginstitute.com/2012/01/why-
sms-is-a-must-for-a-younger-audience/
Incorporating SMS into Your Loyalty Program:
• Text to Join
• Send reward messages via Text
• Consumers don’t have to carry a coupon – reward is
loaded on their phone
Give consumers a choice of e-mail or text as their preferred
communications
Consumers age 18-30 are “happy”
to receive offers via SMS (text)50%
Of text messages are opened;
83% within 1 hour 95%

CoffeeFest 2013
Potential ROI for Loyalty
You implement a loyalty program and start communicating with
and rewarding your best customers.
• 500 customers join and increase average frequency from 3
visits a month to 4.
• 500 Additional Visits = $2250 per month = $27,000 per year
• 150 1st time customers join. 30% become regulars (as opposed
to your normal rate of 10%). That’s 30 new regulars who spend
$20 per month. That’s $7200 per year.
• This will compound monthly!

Online, Mobile, Self-Serve Ordering
• Allow your customers to
“Skip the Line” by placing
their order on their mobile
phone!
• Or add an iPad-kiosk
• Fully integrated with CSM
• Branded for your shop
• Improves customer
satisfaction & loyalty
CoffeeFest 2013

N2K: Numbers to Knowledge
• Web based reporting tool
• Single store or multi-store
• Easy access to all your
numbers & payroll
• Dashboard & Alerts help
you manage
• Betas beginning this
month!
CoffeeFest 2013

Credit Card Processing
• PC Charge is going away
• Direct processing has many advantages
• Improved security, speed & reliability
• Great rates with one of our partners
CoffeeFest 2013

New: Thr!ve for Coffee
• New HTML 5 design for
Android / Ipad
• Added quick serve / table
serve features
• Order taking interface is new
• Backend system is still CSM
• Mix & Match terminals
• Available early 2014
CoffeeFest 2013

Support & Service Initiatives
Your Account Managers
• Fernando & Andrew
• Available to help with any issues
CoffeeFest 2013

Support Web Portal
• Best way to reach
support!
• Direct input to techs –
no waiting for messages
• Your own description
of the issue, with details
Calls thru
Portal
Calls not thru Portal
CoffeeFest 2013

Communications
http://support.granburyrs.com
CoffeeFest 2013

Support Response Times
• We monitor
regularly
• Service
standards
based on
severity
CoffeeFest 2013

Support Satisfaction Survey
• E-mails when cases are closed
• Take the survey – win a free month of support!
CoffeeFest 2013

Wrap Up
• Visit us in Booth 619
• Please check out SalesBuilder
loyalty, online & mobile, self-serve
kiosk, HQ, N2K etc!
• Contact your account manager to request
V3 Update
• Contact us if you are interested in
tablets!
CoffeeFest 2013

Coffee Shop Manager at Coffee Fest Seattle

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Coffee Shop Manager at Coffee Fest Seattle