Contenu connexe Similaire à Case Study: Using Digital to Create Luxury Retail Experiences (20) Case Study: Using Digital to Create Luxury Retail Experiences2. Using Digital to Create Luxury
Retail Experiences
David Womack
Executive Creative Director, Mobile and Social Platforms
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4. Why is mobile important to retail?
%
90
%
84
Of smartphone
shoppers use
their phone for
pre-shopping
activities
Of smartphone
shoppers use
their devices to help
shop while in store
Shoppers who use mobile more,
spend more in-store.
Frequent mobile shoppers spend 25% more
in-store than people who only occasionally
use a mobile phone to help with shopping
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4
10. So what is mobile good for?
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10
11. Bridging online
and offline to create a
seamless experience
WEB
RETAIL
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11
12. Bridging online
and offline to create a
seamless experience
MOBILE
WEB
RETAIL
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12
23. Being seamless is complicated
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23
25. 02
From Seamless to Serendipitous
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25
26. What is a beacon?
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26
28. Adding value to the experience
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28
29. From web to app
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29
32. Customer adds item to wishlist
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32
37. From retail to digital
Observing in-store behavior to drive online recommendations
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37
39. 1. Digital will deeply impact retail shopping.
2. Mobile can play a key role in the purchase cycle, but
probably not as the point of purchase.
3. Simple retail experiences involve a lot of variables,
including pesky humans.
4. Don’t disregard beacons because the initial
implementations are uninspired.
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Notes de l'éditeur Mobile in retail is blowing up right now and we have projects in all of these areas. Today we’re going to focus on apps for consumers and sales staff and alerts that are activated through beacons and gps. http://ssl.gstatic.com/think/docs/mobile-in-store_research-studies.pdf http://ssl.gstatic.com/think/docs/mobile-in-store_research-studies.pdf Phil David Tiffany is a seasonal business but can’t scale workforce but needs technology to fill in these gaps. From Tiffany is a seasonal business but can’t scale workforce but needs technology to fill in these gaps. From Phil Completely new space in terms of sales agents/retail integration Shopkick > Estimote > Swirl