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Similaire à How to Harness Viral for Content - DPlat, 8/14/14 (20)
How to Harness Viral for Content - DPlat, 8/14/14
- 1. How to Harness Viral for Content
Jamie Mottram
@jamiemottram
August 14, 2014
- 2. SPIN-OFF BRANDS
Launched: June 2011
comScore uniques: 4.4M
Launched: March 2014
comScore uniques: 2.9M
Launched: July 2013
comScore uniques: N/A
Launched: April 2013
comScore uniques: 9.1M
- 9. THE ART OF VIRAL STORYTELLING
FTW specializes in
5 specific types of
viral content …
- 16. WHAT’S NEXT?
o Improve Mobile Experience
o Produce Branded Content
o Increase Habitual Usage
o Expand Across Verticals
o Create Original Video
Notes de l'éditeur
- Numbers are monthly averages for 2014 (Jan.-June).
FiveThirty Eight is May-June (launched in Apr.).
All of SI.com averages 19.4M.
- Numbers are social + search referrals (via Omniture).
Organic, non-USAT traffic is driving growth.
- Focus on social, both in story choices and in storytelling.
Focus on mobile, not only in storytelling but also design/UX.
- The UX should always have the mobile-social audience in mind.
- The UX should always have the mobile-social audience in mind.
- The UX should always have the mobile-social audience in mind.
- The UX should always have the mobile-social audience in mind.