1. English To Go Ltd
 www.English-To-Go.com
 www.SelfAccess.com
 www.InstantWorkbook.com
 www.MigrantEnglish.com
Poland

2. Products
 Instant Lessons  Online Courses
 Weekly Warmers  Blended Courses
 Anna Grammar  Co-Branded Sites
 Max Vocab  World’s Largest Lesson
Peru

3. Virtual Company
• English To Go Ltd started as a virtual company - no office - no storefront
• English-To-Go.com site was the storefront and office
• Virtual publisher / e-publisher – online delivery of published material
• Two publishing models
- printed material delivered through English-To-Go.com
- interactive digital material through SelfAccess.com
Malaysia

4. Online Business Model
 Global market – no restrictions
Required:
 international distribution of materials
 international payment processes
 international marketing efforts
 international sales efforts and processes
Uruguay Austria Italy

5. International Distribution of Materials
 IP control difficult  Universality of sites very tricky
 Materials can be delivered in  Access for paying customers
individualized and controlled creates security issues
way
 Instant global publishing
Mexico

6. International Payment Processes
 Cost of sale creates issues for  Subscription model
small payments
 Invoiced sales
 Complexity of payment steps
 Individual sales - TT, PayPal,
 Issues of trust WorldPay, cash, bank draft,
personal cheque, cash, credit
 Exchange rate issues card
Ukraine

7. International Marketing Efforts
 Cost in reaching niche groups  PR and news
in different geographical
markets  Supporting global learning
 Difficulty in measuring and
analyzing marketing efforts
 Complexity in timing
international marketing
 Online communities
 Personal connection with
customers

8. International Sales
 Global cold calling  Understanding the range of
different budget rules and
 Reacting to ease of expressions requirements for
of interest
 Institutions
 Local agents  Government departments
 Scratch cards  Always learning
Israel

9. IP Protection
 Attitudes  Ignorance
 Rules  Inertia
 Opportunity  Cutting your losses
Russia

10. Technical Issues
 Very important  Server hardware
Server hosting
 Not easy to take into Server operating software
consideration simply or cheaply
 Site Database
 Publishing software - creating,
editing, layout, file format for  Payment software
delivery
 Web Site front end
Belgium

11. The Good News
 Web Publishing  Exciting
 ePublishing  Involving
 Interactive Resources  Interesting
 Global Reach  Absorbing