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The  Rise  and  Fall  and  Rise  of Ebooks Martin Taylor Digital Publishing Forum digitalpublishing.org.nz Thanks to our sponsors
What we'll cover ,[object Object],[object Object],[object Object],[object Object]
The technology drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ebook readers today Amazon Kindle 2 (approx 500,000 sold, USA only) Sony Reader  (400,000 sold, US, UK) Apple iPhone / iPod Touch (30 million sold In 80 countries)
Books feature strongly in iPhone App store downloads 4 th  by downloads Week of  1 March 09
Coming up Fujitsu FLEPia colour  ‘e-paper mobile terminal’ Plastic Logic Large e-ink displays due mid-2009 with wireless, touchscreen E-ink  can be printed onto flexible surfaces Netbooks   may become a viable reading platform
Technology adoption lifecycle Rogers bell curve
US consumer technology adoption Source: New York Times 10 Feb 2008
Two markets for e-reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In summary: Reasons it will be  different  this time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will things change? Some thoughts from TOC ‘09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where's the money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where's the money? US wholesale ebook revenues December 2008 quarter  +100% vs prior year Source: idpf.org
How the  price  of an ebook is set ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009
Where's the money – Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Simple steps you can take  today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport

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The Rise and Fall and Rise of Ebooks

  • 1. The Rise and Fall and Rise of Ebooks Martin Taylor Digital Publishing Forum digitalpublishing.org.nz Thanks to our sponsors
  • 2.
  • 3.
  • 4. Ebook readers today Amazon Kindle 2 (approx 500,000 sold, USA only) Sony Reader (400,000 sold, US, UK) Apple iPhone / iPod Touch (30 million sold In 80 countries)
  • 5. Books feature strongly in iPhone App store downloads 4 th by downloads Week of 1 March 09
  • 6. Coming up Fujitsu FLEPia colour ‘e-paper mobile terminal’ Plastic Logic Large e-ink displays due mid-2009 with wireless, touchscreen E-ink can be printed onto flexible surfaces Netbooks may become a viable reading platform
  • 7. Technology adoption lifecycle Rogers bell curve
  • 8. US consumer technology adoption Source: New York Times 10 Feb 2008
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Where's the money? US wholesale ebook revenues December 2008 quarter +100% vs prior year Source: idpf.org
  • 14.
  • 15. How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009
  • 16.
  • 17.
  • 18. Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport