Two Strategies for Going Mobile: Which One is for You?
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Four customer case-studies that demonstrate the merits of alternative strategies for ensuring the success of your mobile initiatives: • delivering mass appeal mobile apps, or, • rolling out high-value, mobile business services
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Two Strategies for Going Mobile: Which One is for You?
- 1. Two Strategies to Drive Mobile Initiatives WHICH ONE IS FOR YOU? MASS APPEAL MOBILE APPLICATIONS BUSINESS-SPECIFIC MOBILE SERVICES http://harmon.ieTuesday, June 24, 2014
- 2. 2 David Lavenda VP Product Strategy at harmon.ie, Fast Company Contributor Information Overload Researcher davidl@harmon.ie @dlavenda http://www.linkedin.com/in/dlavenda www.slideshare.net/dlavenda http://www.fastcompany.com/user/david-lavenda Moderator
- 3. Second tier of value Finding the Second Tier of Value 3 Email Calendar Contacts First tier of value Content Creation • Mobile documents • Communications • Graphics/Video Source: Roth, C., How to Improve Business Outcomes by Mobilizing Productivity Work, Gartner Research, PCC Summit, LA, May 2014 Content Review • PDF annotation • Highlighting • Commenting High Value Content Consumption • Offline • Secure • Executive-level or field audience
- 4. But How Do You Do This? 4
- 5. 5 But How Do You Do This?Two Strategies to Drive Mobile Initiatives MASS APPEAL MOBILE APPS BUSINESS- SPECIFIC MOBILE SERVICES
- 7. Finance 7
- 8. Finance Usage • Secure access to important documentation • Real-time collaboration around documents 8 Company / Customer Typical User • Account manager The Business Value • Avoid data leakage through use of unsanctioned storage (Dropbox, iCloud, etc.) • Reduce time for negotiations • Prevent costly mistakesReasons for Adoption • Intuitive single screen experience • Fully supports business taxonomy • Platform/MDM agnostic – all major vendors and multiple strategies supported • View/edit/annotate Office and PDF documents
- 9. Support multiple security models 9 View, edit and follow business related criteria - metadata View and edit Office documents using Office Online apps Finance Secure Collaboration - Key Capabilities 1 2 3
- 10. Support multiple security models 10 Finance Secure Collaboration - Key Capabilities 1
- 11. 11 View, edit and follow business related criteria - metadata Finance Secure Collaboration - Key Capabilities 2
- 12. 12 View and edit Office documents using Office Online apps Finance Secure Collaboration - Key Capabilities 3
- 14. Transportation Usage • Access to emergency contact lists • Offline Access to Emergency Documentation • Access to updated emergency ops procedures 14 Representative Company Typical User • Engineers • Safety Personnel • Railway crews The Business Value • Saves lives • Mitigates environmental disasters • Enormous cost savings Reasons for Adoption • Reduces environmental impact (elimination of paper-based documentation) • Ensures the latest versions of key documents are always handy • Automatic pushing of documents to personnel prevents errors and confusion
- 15. Automation of pushing latest versions to remote workers can save lives and reduce costly errors 15 Vast reduction in paper- based overhead Full document and people search allows emergency workers to respond faster to crises Transportation Offline Access to Emergency Documentation - Key Capabilities 1 2 3
- 16. Automation of pushing latest versions to remote workers can save lives and reduce costly errors 16 Transportation Offline Access to Emergency Documentation - Key Capabilities 1
- 17. 17 Vast reduction in paper- based overhead Transportation Offline Access to Emergency Documentation - Key Capabilities 2
- 18. 18 Full document and people search allows emergency workers to respond faster to crises Transportation Offline Access to Emergency Documentation - Key Capabilities 3
- 21. Project Management Usage • Ensure up-to-date project documents • Anywhere, real-time editing of shared documents 21 Company / Customer • Any Company Typical User • Project / IT Manager • PMO, Sales and Marketing, Board members • Senior Execs The Business Value • Reduce costly mistakes due to incorrect information • Accurate project documentation (governance) • Search and findability for important information (metadata)Reasons for Adoption • It’s a no-brainer; there is no need to manually manage/retrieve documents • Efficiently handle all project-related artifacts (documents, tasks, contacts, issues, etc.) • Real-time access to latest information
- 22. Easy publishing of project- related content 22 Automated access to all project-related content: • Documents • Calendars • Tasks • Announcements Ensure workers have the latest and greatest versions Project Management Document Standardization- Key Capabilities 1 2 3
- 23. Easy publishing of project- related content 23 Project Management Document Standardization- Key Capabilities 1
- 24. 24 Automated access to all project-related content: • Documents • Calendars • Tasks • Announcements Project Management Document Standardization- Key Capabilities 2
- 25. 25 Ensure workers have the latest and greatest versions Project Management Document Standardization- Key Capabilities 3
- 27. Paperless Initiatives Usage • Share meeting notes • Having latest copy of minutes always on tap 27 Company / Customer • Any Company Typical User • Project Managers • Execs • Admins The Business Value • Reduces errors from document chaos • Accurate record of proceedings (governance) • Search / findability of important information (metadata) • Positive environmental impact (paper reduction) Reasons for Adoption • Eliminates the time needed to email notes to participants • Much easier than previous paper-based methods • Vastly improves findability/searchability/accessibily of notes
- 28. Easily find project-related content like status, updates, and action items 28 Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 1 2 3
- 29. Easily find project-related content like status, updates, and action items 29 Paperless Initiatives Sharing Meeting Notes - Key Capabilities 1
- 30. 30 Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting Paperless Initiatives Sharing Meeting Notes - Key Capabilities 2
- 31. 31 Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 3 Paperless Initiatives
- 32. 32 Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 3 Paperless Initiatives
- 34. 34 MASS APPEAL MOBILE APPS BUSINESS- SPECIFIC MOBILE SERVICES Who’s Right?harmon.ie Supports You Both Ways
- 35. 35 harmon.ie Supports You Both Ways Single-Screen Collaboration Experience Across Mobile, Browser & Desktop
- 36. 36 harmon.ie Supports You Both WaysNext Steps TRY harmon.ie Mobile TODAY Download the “Guide to Mobile Collaboration”
Notes de l'éditeur
- At the recent Gartner PCC Summit in May, Gartner gave their view of the state of mobile initiatives. According to their findings, BYOD is yesterday’s news; the devices are out there. What business people at those companies have been able to get from those devices so far is email, calendaring and contacts. But that is not where the real business value is. Companies want to employ mobile devices to let their employees work anytime, anywhere. And that is what companies are now trying to figure out how to do. The next steps? It’s what Gartner calls the “Second tier of value” – and a lot of it involves making better use of documents on the go; specifically – Content creation – generate and edit work documents related to contract negotiations, project management, etc. Content review – for contracts, projects, keep the daily business wheels in motion. High-value content – for expensive employees, time is money; for emergency personnel, time means saving lives. So making high-value documents available to people when they need them is hugely important. Note: that because the second tier of value involves getting value of documents, SharePoint and Office 365 will play a central role in driving mobile initiatives. It’s simply that 80% of organizations already have SharePoint for managing and sharing documents. So whatever strategy you take, using the secure enterprise tools you already have in-house, like Office 365 and SharePoint will be key parts of a successful initiative.
- OK – so you know WHAT you have to find a way to give mobile workers secure access to important documents, AND let them work on those documents and share them to achieve that second tier of value. The WHAT is simple. But HOW do you do this? There has to be a strategy if you want this to succeed because just making the tools available doesn’t work. We all know that changing peoples’ behavior is the biggest impediment to adopting new technology. So the value to the user has to be super high and the amount of work involved in doing things differently has to be very low. It has to be really simple to get people to switch. In fact there are two approaches to providing lots of value while making it easy for workers.
- One approach is to roll out mass-appeal apps to the general work population. Things like make it easy for people to take meeting notes on tablets and them upload them and share them with colleagues in one click. This approach places an emphasis on ‘ease of use’ – taking something that was complicated and making it easy. The other approach focuses on high-value, business, vertical-specific use cases. Things like enabling railway workers to access safety procedures during an emergency situation, offline, while not connected to the network. The ability to save lives and avert disaster by acting quickly has a huge benefit and payout. Here the emphasis is on providing high value to specific workers and work situations.
- For mobile apps to be successful in the corporate environment, they need to strike a balance between the usability that consumers expect in their personal life, with the security and control that is required by IT to avoid data leakage. One such industry that really feels this pain is the Financial industry, where city bankers are highly mobile, and are therefore heavily rely on smart phones and tablets to access e-mail, but also need to collaborate with their colleagues in real-time. SharePoint is ideal for the collaboration part, but secure and usable access from mobile devices is a real challenge. Many financial companies have multiple mobility strategies for both corporate issued devices and Bring Your Own Devices, and as such have had to implement secure access via MDM solutions from security experts such as Good Technologies or Mobile Iron.