SlideShare une entreprise Scribd logo
1  sur  38
Trends in Sales Effectiveness in a Sales 2.0 World
What’s happened in the markets? You are here NASDAQ DOW FTSE
Not so much a recession as … A restructuring of the economic order / creative destruction in action Dislocated value creation – imbalance of value Little innovation / reinvention Unwillingness to self-disrupt
Not so much a recession as … A restructuring of the economic order / creative destruction in action Dislocated value creation – imbalance of value Little innovation / reinvention Unwillingness to self-disrupt ,[object Object]
Behavioral innovation – Apple, Amazon, Google
True Difference vs Differentiation
Real Mutual Value Creation vs Positioned Value,[object Object]
How much do you trust business?
How much do you trust business?
Who do you trust?
Who do you trust?
People, Process, Technology – Today?
Sales cycles are changing
How long does it take to lose a sale? ?
How long does it take to lose a sale?
What’s happening to sales cycles? 2008 ? 2009
What’s happening to sales cycles? 2008 -23% 2009
The Buying Cycle The Selling Cycle Identify Needs Qualify Visualize Solutions Requirements Evaluate Alternatives Evidence Negotiate Terms Acquisition Purchase Order Re-evaluate Manage
Changing Sales Engagement?
Everyone’s in a hurry Everyone is in a hurry!
What’s changing with customers?
Key Question #1 Why is the customer about to say no?
Much more collaboration ,[object Object]
 External ,[object Object]
No more “One-size-fits-all”
Are Sales People changing: What Motivates? Compensation or Incentives The thrill of the chase Making progress or winning Recognition
What motivates Sales People? The thrill of the chase  Compensation / Incentives Recognition  Making progress or winning
What most frustrates sales managers?
Is this your sales team?
For each task what’s the importance level?
For each task what’s the importance level?
What’s your opinion of CRM? What’s in it for me Primarily for management  Somewhat useful I wish it never existed Couldn’t live without it
What’s missing from CRM systems? Sales Methodology Collaboration Tools  Account Management Sales Process  Accurate Sales Forecast
The ‘Agile Imperative’
Software Development Analogy Requirements Waterfall Method Analysis Specification Design Coding Testing Deploy Agile Method Overall Strategic Development Plan / Oversight
Agile Business Management Traditional Business Innovation Strategic Business Model Product Process Technology Deliver Agile Method Overall Strategic Development Plan / Oversight
10 Things to consider … Re-conceive ‘value creation’ and values Volatility is here to stay – ability to respond is critical Demands Now Information now and metrics Systems must provide “show progress” for sales Enable easy sales process /methodology compliance Fix the CRM forecasting problem – true smart data Build-in predictive loss alerts / active coaching? Facilitate transparent collaboration with customers Maintain organizational agility – “Rightful Impatience” Applied Innovation
Innovation

Contenu connexe

Tendances

LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
getadministrate
 
#Sales Development - Trish Bertuzzi
#Sales Development - Trish Bertuzzi#Sales Development - Trish Bertuzzi
#Sales Development - Trish Bertuzzi
SalesLoft
 
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
Influitive
 

Tendances (20)

Is the-future-of-sales-ops-as-successful-process-innovators
Is the-future-of-sales-ops-as-successful-process-innovatorsIs the-future-of-sales-ops-as-successful-process-innovators
Is the-future-of-sales-ops-as-successful-process-innovators
 
How Great Sales Managers Minimize Risk to Maximize Impact
How Great Sales Managers Minimize Risk to Maximize ImpactHow Great Sales Managers Minimize Risk to Maximize Impact
How Great Sales Managers Minimize Risk to Maximize Impact
 
eCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For CommerceeCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For Commerce
 
Zero to 100 - Part 4: Building a Sales Team - Stephanie Schatz
Zero to 100 - Part 4: Building a Sales Team - Stephanie SchatzZero to 100 - Part 4: Building a Sales Team - Stephanie Schatz
Zero to 100 - Part 4: Building a Sales Team - Stephanie Schatz
 
LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
LITE 2018 – Key Tools and How to Use Them to Grow Your Business [Patrick Flan...
 
Sales for Startups
Sales for StartupsSales for Startups
Sales for Startups
 
Sales Performance Manager webinar
Sales Performance Manager webinarSales Performance Manager webinar
Sales Performance Manager webinar
 
The 10 Secrets of Sales Excellence - A global study from Mercuri International
The 10 Secrets of Sales Excellence - A global study from Mercuri InternationalThe 10 Secrets of Sales Excellence - A global study from Mercuri International
The 10 Secrets of Sales Excellence - A global study from Mercuri International
 
Blackdot Sales Framework
Blackdot Sales FrameworkBlackdot Sales Framework
Blackdot Sales Framework
 
When data-overwhelms
When data-overwhelms When data-overwhelms
When data-overwhelms
 
Using Influencer Brands to Escape the Echo Chamber - #SPARK15
Using Influencer Brands to Escape the Echo Chamber - #SPARK15Using Influencer Brands to Escape the Echo Chamber - #SPARK15
Using Influencer Brands to Escape the Echo Chamber - #SPARK15
 
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-final
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-finalThe ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-final
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-final
 
#Sales Development - Trish Bertuzzi
#Sales Development - Trish Bertuzzi#Sales Development - Trish Bertuzzi
#Sales Development - Trish Bertuzzi
 
Why Analyse? - an Introduction to Sales Analytics
Why Analyse? - an Introduction to Sales AnalyticsWhy Analyse? - an Introduction to Sales Analytics
Why Analyse? - an Introduction to Sales Analytics
 
Getting Real: Growth, Sales & Metrics
Getting Real: Growth, Sales & MetricsGetting Real: Growth, Sales & Metrics
Getting Real: Growth, Sales & Metrics
 
Building the Billion dollar SaaS Unicorn for 2018
Building the Billion dollar SaaS Unicorn for 2018Building the Billion dollar SaaS Unicorn for 2018
Building the Billion dollar SaaS Unicorn for 2018
 
Blackdot Benchmark Methodology
Blackdot Benchmark MethodologyBlackdot Benchmark Methodology
Blackdot Benchmark Methodology
 
Selling Business To Business - Enterpreneurship Program
Selling Business To Business - Enterpreneurship Program Selling Business To Business - Enterpreneurship Program
Selling Business To Business - Enterpreneurship Program
 
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
David Coates - How the Customer Obsessed Drive Innovation, Leadership and Eng...
 
How to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive IntelligenceHow to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive Intelligence
 

En vedette

Putting sales 2.0 to work
Putting sales 2.0 to workPutting sales 2.0 to work
Putting sales 2.0 to work
scottymiller
 
Using Web 2.0 in Sales & Marketing
Using Web 2.0 in Sales & MarketingUsing Web 2.0 in Sales & Marketing
Using Web 2.0 in Sales & Marketing
Dana Vanden Heuvel
 
Sales 2.0 features
Sales 2.0  featuresSales 2.0  features
Sales 2.0 features
InsideView
 
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
Eryc Branham
 
Web1, web2 and web 3
Web1, web2 and web 3Web1, web2 and web 3
Web1, web2 and web 3
mercedeh37
 

En vedette (20)

Sales 2.0 & Social Selling
Sales 2.0 & Social Selling Sales 2.0 & Social Selling
Sales 2.0 & Social Selling
 
Sales 2.0
Sales 2.0Sales 2.0
Sales 2.0
 
Putting sales 2.0 to work
Putting sales 2.0 to workPutting sales 2.0 to work
Putting sales 2.0 to work
 
Information Leveraging & Sales 2.0
Information Leveraging & Sales 2.0Information Leveraging & Sales 2.0
Information Leveraging & Sales 2.0
 
Web 3.0 & IoT (English)
Web 3.0 & IoT (English)Web 3.0 & IoT (English)
Web 3.0 & IoT (English)
 
Using Web 2.0 in Sales & Marketing
Using Web 2.0 in Sales & MarketingUsing Web 2.0 in Sales & Marketing
Using Web 2.0 in Sales & Marketing
 
Sales 2.0 features
Sales 2.0  featuresSales 2.0  features
Sales 2.0 features
 
Web 3.0 Data Marketing
Web 3.0 Data MarketingWeb 3.0 Data Marketing
Web 3.0 Data Marketing
 
Why Web 3.0?
Why Web 3.0?Why Web 3.0?
Why Web 3.0?
 
Sales 2.0 For The Real World
Sales 2.0 For The Real WorldSales 2.0 For The Real World
Sales 2.0 For The Real World
 
Social Networking in a Sales 2.0 World
Social Networking in a Sales 2.0 WorldSocial Networking in a Sales 2.0 World
Social Networking in a Sales 2.0 World
 
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
A Sales 2.0 Maturity Model - Sales 2.0 conference keynote by @erycbranham, CE...
 
Web 3.0 explained with a stamp (pt II: techniques)
Web 3.0 explained with a stamp (pt II: techniques)Web 3.0 explained with a stamp (pt II: techniques)
Web 3.0 explained with a stamp (pt II: techniques)
 
Sales 2.0: How Sales Operations Can Double Your Sales Team's Productivity
Sales 2.0: How Sales Operations Can Double Your Sales Team's ProductivitySales 2.0: How Sales Operations Can Double Your Sales Team's Productivity
Sales 2.0: How Sales Operations Can Double Your Sales Team's Productivity
 
Web 3.0: What's Next
Web 3.0: What's NextWeb 3.0: What's Next
Web 3.0: What's Next
 
SaaS Sales Acceleration 2.0
SaaS Sales Acceleration 2.0SaaS Sales Acceleration 2.0
SaaS Sales Acceleration 2.0
 
Sales 2.0
Sales 2.0Sales 2.0
Sales 2.0
 
Enterprise 2.0 - A new Age of Aquarius?
Enterprise 2.0 - A new Age of Aquarius?Enterprise 2.0 - A new Age of Aquarius?
Enterprise 2.0 - A new Age of Aquarius?
 
Web 3.0 explained with a stamp (pt I: the basics)
Web 3.0 explained with a stamp (pt I: the basics)Web 3.0 explained with a stamp (pt I: the basics)
Web 3.0 explained with a stamp (pt I: the basics)
 
Web1, web2 and web 3
Web1, web2 and web 3Web1, web2 and web 3
Web1, web2 and web 3
 

Similaire à Sales Effectiveness in a Sales 2.0 World

Similaire à Sales Effectiveness in a Sales 2.0 World (20)

9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
 
Transforming a global sales organisation
Transforming a global sales organisationTransforming a global sales organisation
Transforming a global sales organisation
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
 
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
 
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009
 
B2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfB2B Startup Roadmap.pdf
B2B Startup Roadmap.pdf
 
Plantes Keynote Address to CMOs
Plantes Keynote Address to CMOsPlantes Keynote Address to CMOs
Plantes Keynote Address to CMOs
 
Sales and Marketing is BROKEN!
Sales and Marketing is BROKEN!Sales and Marketing is BROKEN!
Sales and Marketing is BROKEN!
 
Jobstreet Talent Wars II - Riding The Recovery Wave
Jobstreet Talent Wars II - Riding The Recovery WaveJobstreet Talent Wars II - Riding The Recovery Wave
Jobstreet Talent Wars II - Riding The Recovery Wave
 
What It Takes to Win Business
What It Takes to Win BusinessWhat It Takes to Win Business
What It Takes to Win Business
 
Lead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingLead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales Marketing
 
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOsHow To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
 
Managing sales in a down market final
Managing sales in a down market   finalManaging sales in a down market   final
Managing sales in a down market final
 
Vivaldi UK Capabilities | Retail
Vivaldi UK Capabilities | RetailVivaldi UK Capabilities | Retail
Vivaldi UK Capabilities | Retail
 
Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...
 
Pete Jakob, IBM
Pete Jakob, IBMPete Jakob, IBM
Pete Jakob, IBM
 
Organic Gardener's Guide to Lead Nurturing
Organic Gardener's Guide to Lead NurturingOrganic Gardener's Guide to Lead Nurturing
Organic Gardener's Guide to Lead Nurturing
 
S O P006 Chan 091807
S O P006  Chan 091807S O P006  Chan 091807
S O P006 Chan 091807
 
Business Plan Ie Venture Lab Session
Business Plan Ie Venture Lab SessionBusiness Plan Ie Venture Lab Session
Business Plan Ie Venture Lab Session
 
Global Market Access Workshop
Global Market Access WorkshopGlobal Market Access Workshop
Global Market Access Workshop
 

Sales Effectiveness in a Sales 2.0 World

  • 1. Trends in Sales Effectiveness in a Sales 2.0 World
  • 2. What’s happened in the markets? You are here NASDAQ DOW FTSE
  • 3. Not so much a recession as … A restructuring of the economic order / creative destruction in action Dislocated value creation – imbalance of value Little innovation / reinvention Unwillingness to self-disrupt
  • 4.
  • 5. Behavioral innovation – Apple, Amazon, Google
  • 6. True Difference vs Differentiation
  • 7.
  • 8. How much do you trust business?
  • 9. How much do you trust business?
  • 10. Who do you trust?
  • 11. Who do you trust?
  • 13. Sales cycles are changing
  • 14. How long does it take to lose a sale? ?
  • 15. How long does it take to lose a sale?
  • 16. What’s happening to sales cycles? 2008 ? 2009
  • 17. What’s happening to sales cycles? 2008 -23% 2009
  • 18. The Buying Cycle The Selling Cycle Identify Needs Qualify Visualize Solutions Requirements Evaluate Alternatives Evidence Negotiate Terms Acquisition Purchase Order Re-evaluate Manage
  • 20. Everyone’s in a hurry Everyone is in a hurry!
  • 22. Key Question #1 Why is the customer about to say no?
  • 23.
  • 24.
  • 26. Are Sales People changing: What Motivates? Compensation or Incentives The thrill of the chase Making progress or winning Recognition
  • 27. What motivates Sales People? The thrill of the chase Compensation / Incentives Recognition Making progress or winning
  • 28. What most frustrates sales managers?
  • 29. Is this your sales team?
  • 30. For each task what’s the importance level?
  • 31. For each task what’s the importance level?
  • 32. What’s your opinion of CRM? What’s in it for me Primarily for management Somewhat useful I wish it never existed Couldn’t live without it
  • 33. What’s missing from CRM systems? Sales Methodology Collaboration Tools Account Management Sales Process Accurate Sales Forecast
  • 35. Software Development Analogy Requirements Waterfall Method Analysis Specification Design Coding Testing Deploy Agile Method Overall Strategic Development Plan / Oversight
  • 36. Agile Business Management Traditional Business Innovation Strategic Business Model Product Process Technology Deliver Agile Method Overall Strategic Development Plan / Oversight
  • 37. 10 Things to consider … Re-conceive ‘value creation’ and values Volatility is here to stay – ability to respond is critical Demands Now Information now and metrics Systems must provide “show progress” for sales Enable easy sales process /methodology compliance Fix the CRM forecasting problem – true smart data Build-in predictive loss alerts / active coaching? Facilitate transparent collaboration with customers Maintain organizational agility – “Rightful Impatience” Applied Innovation
  • 39. Our Spectrum of Methodology Innovation Opportunity Management Sales Process Sales Performance Analytics Account Management Virtual Learning System Collaboration Opportunity Assessment Automated Process Generation Pipeline Snapshot Business Strategy Map On Demand Learning Pulse: Enterprise Social Networks Competitive Strategy Step-by-step Sales Process Pipeline Healthcheck Opportunity Map Testing & Certification Collaboration Map Political Map Accurate Sales Forecast What’s Changed Objectives Strategies Actions Opportunity Management Business Strategy Map Buyer Decision Criteria Market Segment Analysis Sales Velocity Analysis Value Map Account Management Automated Coaching Collaboration Map Automated Deal Coaching Market View Sales Process Crowd Sourcing Questioning & Collaboration Automated Deal Coaching Automated Coaching
  • 40. Where can I see this? www.thetasgroup.com/demos.html Visit our Youtube Channel … www.youtube.com/users/dealmakermagic

Notes de l'éditeur

  1. Value in exchange is being replaced by value in use – customers only create value when they use the product
  2. Consultants domt care about sales