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60 Seconds of Web Statistic
Formal Educations :
   Postgraduate (2002) – University of Indonesia, Communication Management
      Thesis : Communication Characteristic of Virtual Community
   Undergraduate (1998) – Gunadarma University, Computer Science
Daily Activities :
   Senior Researcher  @ ICT Watch (www.ictwatch.com)
   Internet Sehat (www.internetsehat.org) & Freedom of Expression Activist
   Internet Sehat (www internetsehat org) & Freedom of Expression Activist
   Lecturer of Communication Technology Development, Cyber Journalism, Cyber 
   Public Relation, IT Fundamental , e‐Business @ UPH.edu & UBiNus.edu
   Former of :
       Publisher Group Vice President @ Detikcom (2008 –
       Publisher Group Vice President @ Detikcom (2008 2010)
       Portal Publisher Manager @ Detikcom (2007 – 2008)
       IT Journalist & Managing Editor @ Detikcom (1999 – 2008)
Workshop / Conference :
  OpenNet I i i i S
  O     N Initiative Summit, 2010 ‐ O
                             i 2010 Ottawa
  Internet Governance Forum, 2009 – Sharm El Sheikh
  OpenNet Initiative, 2009 – Sharm El Sheikh
  PAN All Asia Network, 2009 – Penang 
                        ,             g
  Access to Knowledge, 2009 – Kuala Lumpur         BRIEF CV
  OpenNet Initiative, 2008 – Chiang Mai
  World Mobile Congress, 2008 – Barcelona          e‐mail: dbu [at] donnybu.com
  Digital Review Asia Pacific, 2008 –
  Digital Review Asia Pacific 2008 Singapore                 Twitter: @donnybu
                                                             Twitter: @donnybu
  Global Knowledge, 2007 – Kuala Lumpur                      blog: donnybu.com
  University ICT for Development, 2007 –Vietnam        mobile: +62‐818‐930932
Tools: google.com/analytics
Statistic to provide answers
You open for business…
Customer visits at front desk
Customer orders something…
Customers enjoy the day… 
How’s Google Analytics works?
Visit
                  Site U
                  Sit Usage




 Order




 Enjoy
   j y


Basic concept 1
Visit
                  Site U
                  Sit Usage




 Order




 Enjoy
   j y


Basic concept 2
Pageviews: 3
  g


What is pageview(s)?
What is pageview(s)?
Pageviews vs Unique Pageviews
             Unique Pageviews
Visits: 2
Pageviews: 3


What is visit(s)?
Visitors: 1
Visits: 2
Pageviews: 3
   g


What is visitor(s)?
Who’s your visitors?
Visitors/traffic sources
Example of traffic sources
Time on page
Time on site
Visitors


        Visits


      Pageviews


Visitors – Visits –
Visitors – Visits – Pageviews
• Sources / References: 
     – htt // l ti bl
       http://analytics.blogspot.com
                               t
     – http://google.com/analytics/education.html
     – http://youtube.com/user/googleanalytics
            //              /    /
     – Google Analytics in 10 Minutes (Sams Publishing)
     – Photos: http://inmagine.com
   Presented by:




  @akademiberbagi   @internetsehat


Thx ☺ / dbu@donnybu.com / @donnybu
Thx ☺ / dbu@donnybu.com / @donnybu

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60 Seconds of Web Statistic

  • 2. Formal Educations : Postgraduate (2002) – University of Indonesia, Communication Management Thesis : Communication Characteristic of Virtual Community Undergraduate (1998) – Gunadarma University, Computer Science Daily Activities : Senior Researcher  @ ICT Watch (www.ictwatch.com) Internet Sehat (www.internetsehat.org) & Freedom of Expression Activist Internet Sehat (www internetsehat org) & Freedom of Expression Activist Lecturer of Communication Technology Development, Cyber Journalism, Cyber  Public Relation, IT Fundamental , e‐Business @ UPH.edu & UBiNus.edu Former of : Publisher Group Vice President @ Detikcom (2008 – Publisher Group Vice President @ Detikcom (2008 2010) Portal Publisher Manager @ Detikcom (2007 – 2008) IT Journalist & Managing Editor @ Detikcom (1999 – 2008) Workshop / Conference : OpenNet I i i i S O N Initiative Summit, 2010 ‐ O i 2010 Ottawa Internet Governance Forum, 2009 – Sharm El Sheikh OpenNet Initiative, 2009 – Sharm El Sheikh PAN All Asia Network, 2009 – Penang  , g Access to Knowledge, 2009 – Kuala Lumpur BRIEF CV OpenNet Initiative, 2008 – Chiang Mai World Mobile Congress, 2008 – Barcelona e‐mail: dbu [at] donnybu.com Digital Review Asia Pacific, 2008 – Digital Review Asia Pacific 2008 Singapore Twitter: @donnybu Twitter: @donnybu Global Knowledge, 2007 – Kuala Lumpur blog: donnybu.com University ICT for Development, 2007 –Vietnam mobile: +62‐818‐930932
  • 10. Visit Site U Sit Usage Order Enjoy j y Basic concept 1
  • 11. Visit Site U Sit Usage Order Enjoy j y Basic concept 2
  • 12. Pageviews: 3 g What is pageview(s)? What is pageview(s)?
  • 13. Pageviews vs Unique Pageviews Unique Pageviews
  • 15. Visitors: 1 Visits: 2 Pageviews: 3 g What is visitor(s)?
  • 21. Visitors Visits Pageviews Visitors – Visits – Visitors – Visits – Pageviews
  • 22. • Sources / References:  – htt // l ti bl http://analytics.blogspot.com t – http://google.com/analytics/education.html – http://youtube.com/user/googleanalytics // / / – Google Analytics in 10 Minutes (Sams Publishing) – Photos: http://inmagine.com Presented by: @akademiberbagi @internetsehat Thx ☺ / dbu@donnybu.com / @donnybu Thx ☺ / dbu@donnybu.com / @donnybu