This is a deck of slides that explains what is Behance, what are the benefits of having a Behance account, who are the people who use Behance and the features that you can use from this social media platform.

1. Why you should create
a Behance account
Dora Chua
12 Jan 2014

2. Contents
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•
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About Behance (Overview, History)
Why use Behance? (Individuals, Companies)
Who uses Behance?
Features of Behance

3. About Behance
ABOUT

5. About Behance
Overview
• An online platform to showcase & discover creative
work
• Also a place to find creative industry jobs!
https://www.behance.net/

6. About Behance
History
•
•
•
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Founded by Scott Belsky, Matias Corea in 2006
Acquired by Adobe in Dec 2012
Has > 2.0m users
Hosts > 3.0m projects

7. About Behance
How popular is it?
SOURCE:
https://www.behance.net/about
Information updated on Behance website as of 12 Jan 2014

8. Why Use Behance
ABOUT

9. Why use Behance
6 things it can do for individuals
1. Acts as a online repository for your creative works &
increase your visibility
2. Lets you discover good creative work and get
inspiration from others
3. Provides you a channel to get feedback from others on
your work-in-progress or completed work
4. Acts as a networking portal to keep in touch or get to
know others in the same profession / interests
5. Acts as a potential income source for you to sell your
works
6. Lets you explore job and other opportunities

10. Why use Behance (Individuals)
1) Increase Your Visibility
• Rather than keep your creative work in your own laptop
where nobody sees it, why not keep them on Behance
• Millions of people visit Behance everyday and someone
looking for talent might come across your work and give
you a chance for your next break!

11. Why use Behance (Individuals)
2) Get Inspiration
• Spend just a few
minutes a day to
browse through the
works uploaded at
Behance
• You are sure to get a
lot of new ideas in
your head after that
http://www.creativebloq.com/graphic-design/20-awesome-graphicdesigners-follow-behance-1012941

12. Why use Behance (Individuals)
3) Feedback Channel
• Behance has built-in social
interaction features to allow
your personal friends or nonfriends to give you real-time
feedback on your works
• Since many of those who visit
Behance are experts in the
field, their feedback will be
exceptionally useful for you
to improve your craft

13. Why use Behance (Individuals)
4) Network!
• Keep in touch with people
you already know and make
friends through this platform
too!

14. Why use Behance (Individuals)
5) Earn $$$!
• Georgia
charged £1 for
personal or
student
use, and £10
and has since
enjoyed >250
downloads
http://www.creativebloq.com/behance/how-make-money-behance-11135226

15. Why use Behance (Individuals)
6) Get a job!
• Many companies including top ones have job listings on
Behance.

16. Why use Behance
2 things it can do for organisations
1. Acts as a online showcase for your organisation’s
creative talents
2. Acts as a job portal to attract talent to join the
company

17. Why use Behance (Organizations)
1) Online Showcase
• Many of the top arts universities and colleges like SCAD
keep a Behance-powered online portfolio to showcase
the best of the works by their students

18. Why use Behance (Organizations)
1) Online Showcase
• Similarly, the top creative advertising agencies like Leo
Burnett showoff the works they have created for clients
here

19. Why use Behance (Organizations)
2) Job Portal
• Companies like
Adobe can find
the talent they
need at the
place where
the talent they
want hangout

20. Who Uses Behance?
ABOUT

21. Who uses Behance
Creative Professionals
Graphics
Designers
Web Designers
Photographers
3D artists
Industrial
Designers

22. Who uses Behance
Graphics Designers
http://www.creativebloq.com/graphic-design/20-awesome-graphicdesigners-follow-behance-1012941

23. Who uses Behance
Web Designers
http://www.creativebloq.com/web-design/20-web-designers-followbehance-10121113

24. Who uses Behance
Photographers
http://www.creativebloq.com/design/inspirational-photographers-followbehance-912673

25. Who uses Behance
3D Artists
http://www.creativebloq.com/3d/top-artists-follow-behance-11121367

26. Who uses Behance
Industrial Designers
http://www.creativebloq.com/design/20-industrial-designers-follow-behance1012886

28. Features of Behance
ABOUT

29. Features of Behance
Activity Tab
The Activity tab allows you to view the activities of the people you
follow, new works they have added etc. Similar to the “Timeline” in
Facebook.

30. Features of Behance
Discover Tab
The Discover tab allows you to discover works of other people you may not
know. You can discover in 5 ways: “Search and Explore”, “Creatives to
Follow”, “Curated Galleries”, “Work for Sale” and “Project Shuffle”

31. Features of Behance
Discover Tab
When using the Discover->Search and Explore feature, you can search by 3 criteria:z
1) The type of creative field, e.g. Architecture, Branding, Photography
2) Featured, e.g. Most appreciated, most views
3) Worldwide, e.g. by Singapore only etc

32. Features of Behance
Discover Tab
The Discover->Creatives to follow feature makes recommendations on people you
can follow. By default, you will be first shown a list accounts that are the friends of
your friends. You can also search for other people to follow by field on the right

33. Features of Behance
Discover Tab
Behance has curated (selected and organised) works that have common traits into
structured galleries by category. For example, if you want to look for arts by students
from the famous SCAD (Savannah College of Art and Design), you can find them in
the “Schools” category.

34. Features of Behance
Discover Tab
Behance creatives can sell their works here. The works are categorized for
easy search.

35. Features of Behance
Discover Tab
Project Shuffle tab will show you the work of a random creative. You can
press the “Next Project” button on the top of the navigation bar to move to
another random work.

36. Features of Behance
My Portfolio Tab
• The My Portfolio tab links
areas to 3 areas that you can
customize for viewers of the
site to see your work, your
profile, your work experience.
• It also contains a link to
“Behance Statistics”, a page
where you can track detailed
statistics of how users are
interacting with your profile /
work.

37. Features of Behance
My Portfolio Tab
In the “My work” tab, you can create new projects that consists of ‘works’.
Works can be published or “In progress”.

38. Features of Behance
My Portfolio Tab
The profile tab allows you to customize your photo, specify what are the creative
fields you specialise in, include your website, shows your followers etc

39. Features of Behance
My Portfolio Tab
There is also a tab for you to fill in your work experience, education, skills etc

40. Features of Behance
My Portfolio Tab
The Statistics tab
gives you details
on the
interactions /
views of your
work and your
interactions with
others as well

41. Features of Behance
Me
The “Me” link at top
navigation bar allows you to:
• configure your collections,
• add new connections
• configure your Social
Media accounts to make
announcements about
your works once they are
published
• send /receive private
messages to other
Behance users
• change your password etc

42. Features of Behance
Me
As the name implies, you can “collect” works that you like and put them into
categories like this.

43. Features of Behance
Me
My connections tab will show your
followers and those who follow you.

44. Features of Behance
Me
In Linked Accounts, you can tie your
Behance account to your other Social
Media accounts so that your followers on
LinkedIn, G+ or Facebook will be notified
automatically of your new uploads

45. Features of Behance
Me
In “Inbox”, you can send Direct Messages to other Behance users.
The messages you sent to us can also be found here.

46. Features of Behance
Me
In Account Settings, you can change your email, password, URL, privacy
settings, delete your account and change apps linked to Behance

47. Features of Behance
Prosite
• While Behance.net is free to use, there
is an optional paid service called
“Prosite”.
• Prosite allows you to build a
customized portfolio that you can
brand as your own or point a custom
domain name to it.
• Can either pull in your completed
Behance projects or create new ones
on the fly.
• Prosite goes for $99/year.
• Free as Adobe Creative Cloud member.
• CC also allows upload directly to
Behance from
Photoshop, Illustrator, and Lightroom.

48. Links
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Video interview of Scott Belsky (link)
Interview (link)
Compare 500px,deviantart and Behance (link)
Why you should be on Behance (link)
Why did Adobe acquire Behance (link)
Behance - a place where Apple poaches the best
designers (link)
• How Behance Brings Order to Crazy Creatives (link)
• Web Designers are using Behance to increase Visibility
(link)

49. Links
• Compare Behance and DeviantArt (link)
• 35 Portfolio Design Websites That Showcase Your Work
(link)
• 13 Essential Job Boards for Creatives (link)