1. Internet will revolutionize Market Research. Nobody anticipated this better than MetrixLab.

2. MetrixLab – Our Mission Superior Online Methodologies Tools & Techniques leveraging Internet for Delivering Better Data Quality and Deeper Insights Online Survey Technology Speed & Online Panels 1st Wave 2nd Wave 3rd Wave “ Offline” Research Online Research 1.0 Research 2.0 Interactive Game-like online research Higher Data Quality Implicit & Unconscious

3. Inspiration & validation throughout the NPD process Validation Exploration Consumer Needs & Insight Discovery Insight Validation Idea Generation Concept Development Concept Testing Pack test In Home Use Test Communication Test Post Launch Tracking Usage & Attitude

4. From Validated Off-line methodologies to On-line tools Off-line Methodologies Traditional shelf tests On-line Methodologies Quantitative research Expert workshops & quantitative concept test In-Depth Interviews 90% first impression 73% 91% 86% top2box 50% 90% 55% 82% 86% 60% 80% 55% 91% 100% 70% 90% 64% 100% 86% 70% appeal credibility relevance

5. Connect© – From plain HTML to Rich Media Interfacing People are used to Rich Media Interfaces from Windows Live, Yahoo, … Timed Game Like Questions Explore the subjective, implicit and the unconscious

6. Connect© – From Verbal Respons to Visual Respons Online Mood Boarding “ Ask without Asking” Explore the subjective, implicit and the unconscious

7. Connect© – From Verbal Expression to Visual Expression Don’t ask what people want, but how they live Photo Diary Explore the subjective, implicit and the unconscious

8. Connect© – From On-the-Table CS to On-Line Card Sorting Elicit consumers’ concepts, categories and associations Cards can include images, names and descriptions of items. Open Card Sorting

9. Connect© – From Direct to Indirect Questionning Elicit people’s concepts, categories and associations uncover deep-rooted perceived brand attributes associated with different names Visual Association Technique Word Association Technique

10. Connect© – From Full Exposure to Controlled Exposure Show stimuli too fast to be consciously recognized Compare the visual impact, or memorability of marketing materials or packaging designs. Online Tachistoscope Online Shelf Test

11. Connect© – From Eye Tracking Camera to Eye Tracking Mouse FocusTracker enables participants to use the mouse as a device to point out focus of attention. Online Eye Tracking Explore the subjective, implicit and the unconscious

12. Connect© – From Passive to Active Consumer Involvement Research should stimulate participants to generate ideas, share ideas, enrich ideas and develop concepts Online Co-Creation Involve consumers from Idea Generation to Concept Development

13. Connect© – From Refined Ideas to Detailed Product Concepts Enable users to design their own virtual products Understand complex feature interactions Concept Configurator

15. Connect© - Why MetrixLab is involved Why would a research agency become a global supplier of online communities? 1. Unsollicited & unstructured consumer feedback does not result in a real and effective dialogue with consumers

16. There are 4 Types of Consumer Participation Consumer Surveillance Behavior data - Surveys Consumer Involvement Interviews- Observation Consumer Participation active role consumer Organized Consumer Feedback Consumer Innovation Community Person-to-Person interactions Unsolicited Consumer Feedback Supplier initiative Consumer initiative Consumer Integration Organized & Structured Community is most effective Connect©

18. Connect© - a structured way to get inspired Why would a research agency become a global supplier of online communities? 1. Unsollicited & unstructured consumer feedback does not result in a real and effective dialogue with consumers 2. We have the right tools available to establish an effective dialogue with consumers

19. Connect© – An effective tool in any stage of the NPD process Consumer Needs & Insight Discovery Insight Validation Idea Generation Concept Development Concept Testing Pack test In Home Use Test Communication Test Post Launch Tracking Usage & Attitude International panels or communities Cappuccino Espresso TYPE OF COFFEE At a bar/cafe LOCATION Friends COMPANY Partner/family

20. Connect© - both exploration & validation Why would a research agency become a global supplier of online communities? 1. Unsollicited & unstructured consumer feedback does not result in a real and effective dialogue with consumers 2. We have the right tools available to establish an effective dialogue with consumers 3. For exploration & inspiration as well as validation

21. Base Panel 1000 Members Focus Quantitative 150 Members Study A Focus qualitative Study B Study C 150 Members 150 Members Connect© - building a client specific online community