Presentation on ""Business Innovation: The Importance of Benchmarking and Intellectual Capital Management in the Middle East" by Dr. Abdel Rahim Jallad during the 6th International Benchmarking Conference organzied by Dubai Quality Group from 6-7 March 2012 at Al Bustan Rotana Dubai

1. Effectiveness of Benchmarking
towards Achieving Sustainable
Excellence
By: Abdel Rahim Jallad, Ph.D.
CEO - The Excellencors
6 March 2012
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2. Presentation Outline
• Benchmarking
• Types of Business Excellence Benchmarking
• Benchmarking for Excellence
• Benchmarking for Sustainable Excellence
• EFQM Benchmarking Methodology
• Determining Benchmarking Fields / Subjects
• Determining Benchmarking Partner Organizations
• Effectiveness of Benchmarking
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3. Benchmarking

4. Types of Business Excellence
Benchmarking
Informal Formal
Performance Practices
• Case (Results)
Studies Where are we? How To Get there?
Where to Go ?
• Discussions
• Attending
- Excellent
Seminars - Excellent Organizations
• Internet Organizations - Core / Non-
• Articles - Core Business Core Business
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5. Best Practices?
Best Results
@ Best / Superior Organizations
& Adapted to Best Fit
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6. Benchmarking for Excellence
Best Practices
Innovation
Benchmarking
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7. Benchmarking for Sustainable Excellence
Sustainable
Quality Excellence Excellence
TQM
Control
• Good • Outstanding
Performance • Very Good • Best
• Experience • Self • Benchmarking
• Creativity &
Learning Innovation
• Base Line • Continuous
Improvement • Competitive
• Future Based
Based Based
• License to • Leadership
Practice • License to • License to Assurance
Compete Lead
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8. The EFQM Benchmarking Methodology - (APQC)
Phase 1 – Plan Phase 2 – Collect
 Conduct secondary research
 Develop a process model for the
organization
 Identify potential partners
 Decide which process to benchmark
 Form the benchmarking team
 Select Partners
 Analyse the process and decide
what to benchmark
 Develop questionnaires Collect
 Develop project plan
required data
Phase 4 – Adapt
Phase 3 – Analyse
 Implement the improvement plan  Analyse Benchmarking Results
 Activly monitor & manage  Determine Current Performance
implementation gaps
 Recalibrate  Establish why these Performance
 Plan for continuous improvement gaps exit
 Hold a project close out review  Develop improvement plans

9. Determining Benchmarking Fields
 Results of Self Assessments
 Results of External Assessments
 Strategic Orientation
 Competition
 New Technologies
 Paramount Stakeholders’ Expectations
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10. Determining Benchmarking Subjects
 Approaches/ Practices/ Methodologies
 Results - Target Setting
 Results Comparisons
 Processes/ Procedures
 Services/ Products
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11. Types of Benchmarking Partners
 Internal : Large Organizations
 Competitors : Requires 3rd Party
 Functional : Similar Function Activity
 Generic : Supporting Common Activities (HR, IT, ..)
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12. Determining Benchmarking Partner
Organizations
Conduct Secondary / Primary Research:
 Consider Key Business Factors
 Organization Environmental set up
 Core Business vs. Non-core Business
 Industry-Business Leaders
 Award Winners – The Stars
 Poll/ Surveys Results
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13. Determining Benchmarking Partner Organizations
Consider EFQM Benchmarking Code of Conduct , including
Principles of:
Preparation, Contact, Exchange, Confidentiality, Use, Legality,
Completion, Understanding and Agreements, Competition.
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14. Effectiveness of Benchmarking
 Analyze and Plan lessons learned
 Customize / Adapt to match environment
 Test Acceptance
 Organize Resources
 Assign Responsibilities
 Implement as fast as appropriate
 Assess & Refine
 Create & Innovate
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15. Do Not:
- Tourism Benchmark.
- Copy Benchmarking.
- Immediately Implement.
- Keep your Benchmarking
partner at risk or loss, and
answer; What’s in it for me?
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16. ً‫ﺷﻜﺮا‬
Thank You
By: Abdel Rahim Jallad, Ph.D.
CEO - The Excellencors
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