Social Media and Your Practice

1. Social Media and Your Practice

3. Social Media
Facebook
Twitter
Pinterest
Linkedin
Google+
Linkedin
Influencer
Klout
BrandYourself
Tips

9. Pinterest

10. Patient Education
&
Virtual Handouts

14. Linkedin

19. Linkedin Influencer

23. SlideShare

26. Here are some less established sites
I have been experimenting with…

27. Klout

29. Google +

31. BrandYourself
 Works for your name, not per se a business entity
“Dr Sally Smith” rather than “Center on Divorce Mediation”
 SEO
 Consider yourself to be a brand=
 Flexibility of being found as a:
 Therapist
 Author
 Professor
 Etcetera…

32.  If you have a commonly occurring name, consider
Using PhD or LCSW…
Use your middle initial…
 For me…
LLC with some ventures
Non-profit for others
Author
Faculty
Research Position.

38. Social Media Tips
 Always done in the context of what you can do for
someone else
 Join professional listservs (“pulse check,” never flame)
 Join Linkedin groups and add to the conversation when
you can
 Endorse others, when appropriate on Linkedin
 Don’t expect patients to “friend” or “follow” you

39.  Never mix clinical with personal
 Use privacy settings (just ask my son)
 Use different name (e.g., Mehmet Oz)
 Social media is fine for peers & colleagues
 Focus on value for others, not self-promotion or
sales
 Promote others
 Make the effort to follow others