The Future of Applied Marketing Research

Future of Marketing Research Week 7 (2) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com

Factors Shaping the Research Industry The future of Marketing Research Competitor Intelligence Low cost providers Surveys to Generate Sales & PR Technology e.g. internet, RFID Customer Analytics ‘ Value for money’ marketing ‘ Strategic’ consultants ‘ Respondent’ rewards Accountability International

Adv. & Disadvantages of Approaches APPROACH ADVANTAGES DISADVANTAGES ‘ Traditional’ MR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitor Intelligence ,[object Object],[object Object],[object Object],[object Object]

Market Information Source: Coundley and Speller, (2006) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Power of Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Might Prosper? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Might Decline? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Might Drive It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

The World is Your Oyster! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

The Future of Applied Marketing Research

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