The Future of Applied Marketing Research

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This lecture is a brief introduction into some of the current changes we see in the research industry. These are just the tip of the iceberg.

Business

Factors Shaping the Research Industry The future of Marketing Research Competitor Intelligence Low cost providers Surveys to Generate Sales & PR Technology e.g. internet, RFID Customer Analytics ‘ Value for money’ marketing ‘ Strategic’ consultants ‘ Respondent’ rewards Accountability International

Adv. & Disadvantages of Approaches APPROACH ADVANTAGES DISADVANTAGES ‘ Traditional’ MR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitor Intelligence ,[object Object],[object Object],[object Object],[object Object]

Market Information Source: Coundley and Speller, (2006) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Power of Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Might Prosper? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Might Decline? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Might Drive It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

The World is Your Oyster! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

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The Future of Applied Marketing Research

1. Future of Marketing Research Week 7 (2) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com

2. Factors Shaping the Research Industry The future of Marketing Research Competitor Intelligence Low cost providers Surveys to Generate Sales & PR Technology e.g. internet, RFID Customer Analytics ‘ Value for money’ marketing ‘ Strategic’ consultants ‘ Respondent’ rewards Accountability International

10.

11.

12. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

Notes de l'éditeur

27/07/10
27/07/10
27/07/10