With the launch of IU Mobile, you may be wondering how you can “get in the game” so attend this session to find out HOW you can “mobilize” some of the Web content you provide to your students and colleagues so they might be able to access it from their mobile devices while they’re on the go. If you are wondering why you should even care, attend this session to get some motivation by learning how fast the mobile market is growing and why people are changing their behavior by untethering themselves.