Naked Truth About Inbound Marketing - Webinar

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Watch the video here: http://www.onpath.com/webinar/nakedtruthmarketing/ We’ve all heard the hype and promise that inbound marketing is the Holy Grail to lead generation. But is it really? Join us for 29 minutes as Darryl Praill (Host, OnPath) and Ardath Albee (CEO, Marketing Interactions) discuss the naked truth about inbound marketing and how to push more qualified leads into the sales funnel.

Formation

Tuesday December 04, 2012 @ 3:00pm EST Live Webinar

Darryl Praill Ardath Albee
Host CEO
OnPath Business Solutions Marketing Interactions
© 2012. All Rights Reserved. OnPath Business Solutions Inc ®

Introductions and Logistics
Viewer Window Control Panel

Twitter Comments: #inboundmarketing

Darryl Praill, OnPath Business Solutions

Darryl Praill
Host
OnPath Business Solutions
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.com
Website: www.onpath.com

Ardath Albee, Marketing Interactions

Ardath Albee
CEO
Marketing Interactions
Twitter: @ardath421
Email: ardath@marketinginteractions.com
Website: www.marketinginteractions.com

Naked Truth About Inbound Marketing

Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing

Question 1: Can you trace inbound marketing leads
back to the money?

Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing

Question 2: Is it better to buy a targeted list instead of
relying on inbound leads?

Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing

Question 3: Why should inbound leads be qualified
before they go to sales?

Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing

Question 4: What percentage of inbound leads leak out
of the funnel?

Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing

Question 5: How much time are you wasting on
inbound leads that never close?

Twitter Comments: #inboundmarketing

Darryl s
Darryl’s Final Thoughts

Don’t let the label confuse you: Inbound is only half of the story

• It’s more than just inbound activity – that’s only the Top of the Funnel
• You need an integrated marketing strategy and tactics – inbound,
outbound, t t b tt
tb d top-to-bottom sales f
l funnel coverage
l
• Map your tactics to your Buyer personas, profiles and journey
• Implement and execute an integrated marketing plan

Twitter Comments: #inboundmarketing

Ardath s
Ardath’s Final Thoughts

Don’t let the label pull you off course:

• Design content to attract the type of buyer you need
• Allow buyer engagement to guide marketing choices
• C t experiences your b
Create i buyers fi d valuable
find l bl

Direction should not be the main criteria for evaluation.

Twitter Comments: #inboundmarketing

Recorded Version

Get the recorded version of this
event next week:
www.onpath.com/webinarlibrary
th / bi lib

Next Event
January 2013
y

Questions / Comments?
Control Panel

Twitter Comments: #inboundmarketing

Contact Information www.onpath.com
www onpath com

Darryl Praill Ardath Albee
OnPath Business Solutions Marketing Interactions
Twitter: @ohpinion8ted
tte @o p o 8ted Twitter: @ardath421
Email: darryl.praill@onpath.com Email: ardath@marketinginteractions.com
Website: www.onpath.com Website: www.marketinginteractions.com

Twitter Comments: #inboundmarketing

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Naked Truth About Inbound Marketing - Webinar

2. Introductions and Logistics Viewer Window Control Panel Twitter Comments: #inboundmarketing

3. Darryl Praill, OnPath Business Solutions Darryl Praill Host OnPath Business Solutions Twitter: @ohpinion8ted Email: darryl.praill@onpath.com Website: www.onpath.com

4. Ardath Albee, Marketing Interactions Ardath Albee CEO Marketing Interactions Twitter: @ardath421 Email: ardath@marketinginteractions.com Website: www.marketinginteractions.com

5. Naked Truth About Inbound Marketing Twitter Comments: #inboundmarketing

6. Naked Truth About Inbound Marketing Question 1: Can you trace inbound marketing leads back to the money? Twitter Comments: #inboundmarketing

7. Naked Truth About Inbound Marketing Question 2: Is it better to buy a targeted list instead of relying on inbound leads? Twitter Comments: #inboundmarketing

8. Naked Truth About Inbound Marketing Question 3: Why should inbound leads be qualified before they go to sales? Twitter Comments: #inboundmarketing

9. Naked Truth About Inbound Marketing Question 4: What percentage of inbound leads leak out of the funnel? Twitter Comments: #inboundmarketing

10. Naked Truth About Inbound Marketing Question 5: How much time are you wasting on inbound leads that never close? Twitter Comments: #inboundmarketing

11. Darryl s Darryl’s Final Thoughts Don’t let the label confuse you: Inbound is only half of the story • It’s more than just inbound activity – that’s only the Top of the Funnel • You need an integrated marketing strategy and tactics – inbound, outbound, t t b tt tb d top-to-bottom sales f l funnel coverage l • Map your tactics to your Buyer personas, profiles and journey • Implement and execute an integrated marketing plan Twitter Comments: #inboundmarketing

12. Ardath s Ardath’s Final Thoughts Don’t let the label pull you off course: • Design content to attract the type of buyer you need • Allow buyer engagement to guide marketing choices • C t experiences your b Create i buyers fi d valuable find l bl Direction should not be the main criteria for evaluation. Twitter Comments: #inboundmarketing

13. Recorded Version Get the recorded version of this event next week: www.onpath.com/webinarlibrary th / bi lib Next Event January 2013 y

14. Questions / Comments? Control Panel Twitter Comments: #inboundmarketing

15. Contact Information www.onpath.com www onpath com Darryl Praill Ardath Albee OnPath Business Solutions Marketing Interactions Twitter: @ohpinion8ted tte @o p o 8ted Twitter: @ardath421 Email: darryl.praill@onpath.com Email: ardath@marketinginteractions.com Website: www.onpath.com Website: www.marketinginteractions.com Twitter Comments: #inboundmarketing

Naked Truth About Inbound Marketing - Webinar

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