Local Search

Ask yourself…

Where do consumers go to find local businesses
when they need a product or service?

Recycler Local Search

82% say
they go
online


What is Local Search Marketing?
Local Search Marketing is when a business ranks for
keywords related to their product or service in their
geographic area.

Local results will appear in the results page
under 2 conditions:
The search engine user put a city or state in the search
box with their initial search query like “transmission repair
Johnson City, TN”

The search engine deemed that a generic phrase like
“carpet cleaning” should be local in nature so it feeds
results from the location of the users IP address.


Yellow page use declining every year!

Bill Gates Quote: 2007 – 5 Years Ago
"When you look for something like 'plumber' the
presentation you get will be far better than what you
get in the Yellow Pages," Gates said. "After all, we
know your location and so we can cluster [results]
around that. ... Yellow Page usage amongst people in
their, say below 50, will drop to near zero over the
next five years."


Reaching out to Active Local Buyers

In years past businesses
relied on their listing in the
Yellow Pages to be found.

In today’s market Place
Pages on as many sites
as possible is essential
to being “Found” and
“Chosen”


Buyers begin their search using a search engine

The results from these engines account for about 95% of all local searches
Google local, Google maps, Citysearch, Insiderpages, Yahoo local, Yellow pages, MSN local, MSN live search, MSN yellow pages, MSN
Maps, AOL local, AOL yellow pages, Yellow pages, SNC yellow pages, True local, Infospace, MapQuest, Superpages, local.com,
Anywho.com, 411.com, Areaguides.net, Address.com, YellowAssistance.com.


Mobile is the fastest growing media and a
Big Player in Local Search
65% of mobile users said they used
their mobile device to find a
business to make an in-store
purchase . (Source: Google, 2011)

24% of U.S. adult online iPhone
users and 21% of Android users
have used a shopping application in
the past three months. (Source:
Forrester, 2011)


Where does your business
rank in local search results?


We can help your business
become more popular with
search engines…

At home or work online
On the Go with mobile


First, we create an online ad for your business.

YOUR PLACE
At Citysearch.com
The Most Comprehensive Content in the Industry

• We create the most influential content on the Web,
including owner’s message, photos, website links,
deals, social media links, etc.
• Our unique PLACE PAGE displays information in a way
known for engaging consumers


YOUR PLACE
 Business Information
 Sponsored Ad rotates at the
top of search results
 Website Link
 Social Media, Facebook
Likes and Link to Live
Twitter Feed
 Your logo and/or photos
 Up to 10 Special Offers
 Map and Directions to your
business
 Reviews


YOUR PLACE
Owner Message
 Your business story tells
Active Local Buyers
who you are
 Written using keywords
designed to help you
appear in more search
results
 Sent to our network
partner place pages.


YOUR PLACE
Reviews
 Manage your
reputation
 NEW Word of Mouth
 Incorporate a Review
Strategy as part of
your marketing plan
 Reviews are highly
indexed by search
engines


YOUR PLACE
Special Offers
 Promote your Products
and/or Services with up
to 10 Special Offers
 Offers help entice
customers to view your
Place Page
 Offers also appear on
CitySearch Deals Page and
mobile app


Then we send your information to our network.

OUR NETWORK
The Largest and Most Targeted Distribution in Local
• Comprised of hundreds of the most popular websites and mobile
apps.
• We promote YOUR PLACE throughout the network
• We strategically position you across the largest networks focused
on finding Active Local Buyers at the point of decision.
• By engaging the most qualified local buyers, we provide you with
the best return on your investment and show you the results.


NETWORK
The network reaches the most users in local and includes all the
major players in the local space plus many more!
Unique Monthly Visitors in Millions

160
140
120
100
80
60
40
20
0


300+ Partners Including Directories, Local Guides,
and Mobile Apps across the web


Then we provide comprehensive tracking
that verifies your results!


The Bottom Line Is This – You have a business that can take on more
customers and we have the network that can deliver them to you,
increasing your bottom line!

Your Place
+
Our Network
=
More Sales


Local Search

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