4. What is Local Search Marketing?
Local Search Marketing is when a business ranks for
keywords related to their product or service in their
geographic area.
Local results will appear in the results page
under 2 conditions:
The search engine user put a city or state in the search
box with their initial search query like “transmission repair
Johnson City, TN”
The search engine deemed that a generic phrase like
“carpet cleaning” should be local in nature so it feeds
results from the location of the users IP address.
Recycler Local Search
5. Yellow page use declining every year!
Bill Gates Quote: 2007 – 5 Years Ago
"When you look for something like 'plumber' the
presentation you get will be far better than what you
get in the Yellow Pages," Gates said. "After all, we
know your location and so we can cluster [results]
around that. ... Yellow Page usage amongst people in
their, say below 50, will drop to near zero over the
next five years."
Recycler Local Search
6. Reaching out to Active Local Buyers
In years past businesses
relied on their listing in the
Yellow Pages to be found.
In today’s market Place
Pages on as many sites
as possible is essential
to being “Found” and
“Chosen”
Recycler Local Search
7. Buyers begin their search using a search engine
The results from these engines account for about 95% of all local searches
Google local, Google maps, Citysearch, Insiderpages, Yahoo local, Yellow pages, MSN local, MSN live search, MSN yellow pages, MSN
Maps, AOL local, AOL yellow pages, Yellow pages, SNC yellow pages, True local, Infospace, MapQuest, Superpages, local.com,
Anywho.com, 411.com, Areaguides.net, Address.com, YellowAssistance.com.
Recycler Local Search
8. Mobile is the fastest growing media and a
Big Player in Local Search
65% of mobile users said they used
their mobile device to find a
business to make an in-store
purchase . (Source: Google, 2011)
24% of U.S. adult online iPhone
users and 21% of Android users
have used a shopping application in
the past three months. (Source:
Forrester, 2011)
Recycler Local Search
9. Where does your business
rank in local search results?
Recycler Local Search
10. We can help your business
become more popular with
search engines…
At home or work online
On the Go with mobile
Recycler Local Search
11. First, we create an online ad for your business.
YOUR PLACE
At Citysearch.com
The Most Comprehensive Content in the Industry
• We create the most influential content on the Web,
including owner’s message, photos, website links,
deals, social media links, etc.
• Our unique PLACE PAGE displays information in a way
known for engaging consumers
Recycler Local Search
12. YOUR PLACE
Business Information
Sponsored Ad rotates at the
top of search results
Website Link
Social Media, Facebook
Likes and Link to Live
Twitter Feed
Your logo and/or photos
Up to 10 Special Offers
Map and Directions to your
business
Reviews
Recycler Local Search
13. YOUR PLACE
Owner Message
Your business story tells
Active Local Buyers
who you are
Written using keywords
designed to help you
appear in more search
results
Sent to our network
partner place pages.
Recycler Local Search
14. YOUR PLACE
Reviews
Manage your
reputation
NEW Word of Mouth
Incorporate a Review
Strategy as part of
your marketing plan
Reviews are highly
indexed by search
engines
Recycler Local Search
15. YOUR PLACE
Special Offers
Promote your Products
and/or Services with up
to 10 Special Offers
Offers help entice
customers to view your
Place Page
Offers also appear on
CitySearch Deals Page and
mobile app
Recycler Local Search
16. Then we send your information to our network.
OUR NETWORK
The Largest and Most Targeted Distribution in Local
• Comprised of hundreds of the most popular websites and mobile
apps.
• We promote YOUR PLACE throughout the network
• We strategically position you across the largest networks focused
on finding Active Local Buyers at the point of decision.
• By engaging the most qualified local buyers, we provide you with
the best return on your investment and show you the results.
Recycler Local Search
17. NETWORK
The network reaches the most users in local and includes all the
major players in the local space plus many more!
Unique Monthly Visitors in Millions
160
140
120
100
80
60
40
20
0
Recycler Local Search
18. 300+ Partners Including Directories, Local Guides,
and Mobile Apps across the web
Recycler Local Search
19. Then we provide comprehensive tracking
that verifies your results!
Recycler Local Search
20. The Bottom Line Is This – You have a business that can take on more
customers and we have the network that can deliver them to you,
increasing your bottom line!
Your Place
+
Our Network
=
More Sales
Recycler Local Search