Call Dibs deck march 2014

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This document describes Call Dibs, an online marketplace app for buying and selling goods within a trusted community. It addresses common complaints about existing platforms like it being too hard to create listings, lack of ratings, and not dealing with strangers. Call Dibs saw strong initial results from testing in Monterey, with many listings, transactions, and communications within the community. The proposal seeks $450k in funding to expand marketing in two new markets and hire a core team, with the goal of tapping into the large military community market of over 65 million potential users. Financial projections are based on the successful Monterey trial. The founding team includes the CEO, COO, senior developer, and CTO with relevant experience.

Business

Anthony
Garcia

anthony@adjacentapps.com

The Problem
“it’s
too
hard
to
create
a
lis/ng”

“I
don’t
like
dealing
with
complete
strangers”

“the
user
experience
sucks”

“it’s
hard
to
sell
with
no
ra/ngs”

“no
e-‐payment”

There
is
No

Quick,
Simple,
and
TrusAul
way

Of
Buying
and
Selling
goods
online.

“my
lis/ng
gets
lost
among
the
other
lis/ngs”

Our
users’
concerns
from
other
products:

Call Dibs
The online marketplace to buy and sell
personal goods within a trusted community.
The Proven Solution

Competition
craigslist
with
nice
UX
craigslist
with
nice
UX

craigslist
for
small
towns

with
decent
UX

ebay
meets

“the
sharing
economy”

Competition
Call
Dibs

YardSale

Rumgr

bookoo

craigslist

ebay

Yerdle

Easy
Market

Par/cipa/on

Intui/ve
User

Experience

Strong

Community

Unnecessary

Gamiﬁca.on

0
ra.ngs,
make
it

hard
to
sell
for
the

ﬁst
.me

Dealing
with

complete
strangers

craigslist
copycat

None
of
our
direct

compe.tors
have

established
a

community.
Call

Dibs
is
built
around

a
community
that

drives
online

inventory
and
sales.

Our
community

ins.lls
trust
and

fosters

transparency
=

users
know
who

they
are
buying
and

selling
with.

Market Penetration
1.4M
Users

Service
Members
are
Buying
and
Selling
on
FB

Posi/ve
research
from
our
ini/al
market!

Service
members,
Veterans,
and
their
Families

Market Penetration
World
Wide

Strong
Community

Pride
&
Tradi/on

STRONG

65M

The Monterey Experiment
7,106
#
of
items
posted
on

Call
Dibs

40%
Of
Monterey
uses

Call
Dibs

2,739

Transac/ons

7,400

Poten/al
Community
Members

$167

Average
Transac/on

Value

31K+
#
of
in-‐app

Communica/ons

(Community)
$7K
in
MKT

1 Year

Anthony
G.,

Army
Veteran

Growth, Transparency & Trust
Similar
to
LinkedIn,
Call
Dibs
users
can
see
who

is
sponsored
(connected)
by
a
service
member,

when
viewing
a
user’s
proﬁle.

Service
members
will
be
able
to
invite
(sponsor)
new

users
to
the
Call
Dibs
community,
similar
to
Gmail’s

viral
growth
strategy.

New
Community

Members

New
Community

Members

New
Community
Members

Not
military

Financials
Financials are based off actual data from Monterey, industry comparables, forecasted expenses, and our own DCF valuation.

The Ask
$450K

To
be
used
over
the
course
of
1
year
for
marke/ng

in
two
key
markets
and
salaries
for
core
business/
technology
team.

The Team Says Hello
Derek
Artz,

COO
&
Product
Lead

CalPoly
Engineer

SRI
Interna8onal
(10
yrs)

Anthony
Garcia,

CEO

Former
Army
Captain

Cornell
MBA

SRI
Interna8onal

T
Saensuksopa,

Senior
Dev

Cornell
ECE
BS

Cornell
MS

Bloomberg
Sr.
Developer

He
Really
Exisits,

CTO
&
Architect

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Value Proposition canvas- Customer needs and pains

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Call Dibs deck march 2014

1. Anthony Garcia anthony@adjacentapps.com

2. The Problem “it’s too hard to create a lis/ng” “I don’t like dealing with complete strangers” “the user experience sucks” “it’s hard to sell with no ra/ngs” “no e-‐payment” There is No Quick, Simple, and TrusAul way Of Buying and Selling goods online. “my lis/ng gets lost among the other lis/ngs” Our users’ concerns from other products:

3. Call Dibs The online marketplace to buy and sell personal goods within a trusted community. The Proven Solution

4. Competition craigslist with nice UX craigslist with nice UX craigslist for small towns with decent UX ebay meets “the sharing economy”

5. Competition Call Dibs YardSale Rumgr bookoo craigslist ebay Yerdle Easy Market Par/cipa/on Intui/ve User Experience Strong Community Unnecessary Gamiﬁca.on 0 ra.ngs, make it hard to sell for the ﬁst .me Dealing with complete strangers craigslist copycat None of our direct compe.tors have established a community. Call Dibs is built around a community that drives online inventory and sales. Our community ins.lls trust and fosters transparency = users know who they are buying and selling with.

6. Market Penetration 1.4M Users Service Members are Buying and Selling on FB Posi/ve research from our ini/al market!

7. Service members, Veterans, and their Families Market Penetration World Wide Strong Community Pride & Tradi/on STRONG 65M

8. The Monterey Experiment 7,106 # of items posted on Call Dibs 40% Of Monterey uses Call Dibs 2,739 Transac/ons 7,400 Poten/al Community Members $167 Average Transac/on Value 31K+ # of in-‐app Communica/ons (Community) $7K in MKT 1 Year

9. Anthony G., Army Veteran Growth, Transparency & Trust Similar to LinkedIn, Call Dibs users can see who is sponsored (connected) by a service member, when viewing a user’s proﬁle. Service members will be able to invite (sponsor) new users to the Call Dibs community, similar to Gmail’s viral growth strategy. New Community Members New Community Members New Community Members Not military

10. Revenue

11. Financials Financials are based off actual data from Monterey, industry comparables, forecasted expenses, and our own DCF valuation.

12. Financials Capital to be Raised

13. The Ask $450K To be used over the course of 1 year for marke/ng in two key markets and salaries for core business/ technology team.

14. The Team Says Hello Derek Artz, COO & Product Lead CalPoly Engineer SRI Interna8onal (10 yrs) Anthony Garcia, CEO Former Army Captain Cornell MBA SRI Interna8onal T Saensuksopa, Senior Dev Cornell ECE BS Cornell MS Bloomberg Sr. Developer He Really Exisits, CTO & Architect

15. Questions?

Call Dibs deck march 2014

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