1. 2 PART I: Introduction

2. Learning Outcomes After this class, I will be able to:

26. Stages of Going Global Exhibit 2.3

36. GLOBE Highlights Exhibit 2.4 Source: M. Javidan and R. J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics , Spring 2001, pp. 289–305.

37. GLOBE Highlights Exhibit 2.4 (cont’d) Source: M. Javidan and R. J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics , Spring 2001, pp. 289–305.

38. GLOBE Highlights Last week, in your groups, you picked out some example businesses. We described their differences. Now using Hofstede’s and Globe’s highlights describe how you would expect staff in the same businesses to behave if they were situated in Denmark, Vietnam, Argentina, Morocco, and the UK? How would these differences affect the way they do business?

41. What Defines an E-Business? Exhibit 2.5

45. Society’s Expectations of Business

54. Mars Incorporated Diversity Philosophy Exhibit 2.8 “ Distinctive voices working together within a common culture” is one of the ways we have described how we do business at Mars. We believe that the success of our business can be enhanced by having a workforce made up of associates from many different backgrounds, much as our society and consumer base consist of a wide variety of individuals. We value the talents and contributions of our diverse workforce in reaching toward our future and in playing responsible leadership roles. Source: www.mars.com/other_policies/diversity.as

59. Shaping a Customer-Responsive Culture Exhibit 2.10